The power of direct mail continues to dominate the market as other media formats fall prey to filtering or changing consumer habits. Its unique ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.
We use specialized tools to develop the most productive targeted lists and work closely with you to understand your business, customers, and the details needed for success.
Leverage our experienced industry marketing experts who know how to design proven mail pieces and special offers that drive RESULTS to your business.
Make it easy for your prospect to respond and connect to your business by providing options including landing pages, email retargeting, social media, and web remarketing ads.
Our coordinated private trucking fleet and partnership with FedEx delivers your mail campaign to local postal SCFs to ensure drop dates and lowest postage cost possible.
Spectrum uses a combination of industry standard software applications and a unique proprietary system to insure that every mail list processed is optimized for effective delivery.
We’ll assign your project to one of our 22 award-winning graphic designers and creative services team to craft effective copywriting and concepts that deliver RESULTS.
Everything we produce is visual and needs to look great. However, there must be a conscious effort to balance the aesthetic appeal and the effectiveness of the message for best response.
Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.
You’ll have access to hundreds of proven design styles to choose from. Folds, die cuts, stocks, sizes, finishes, and add-ons are available to make your piece unique and memorable.
Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.
Add additional design and engagement elements to your next mail campaign or contact us about your custom projects – we can design and produce almost anything.
with Data Insights
By leveraging your customer base, our data experts can assist you in finding new potential targets. Our data mining tools utilize your customer lists to find like-minded prospects to build more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the use of this data.
The US Post Office has an extensive range of postage classes and rates all with specific rules and regulations governing their use. We know how to capitalize on the largest discounts while maintaining, or improving, the delivery window for your campaign.
Managing the mail’s insertion into the various points of entry to gain the best rates possible, Spectrum leverages its private transportation fleet and national strategic alliance with FedEx Freight to gain rate and delivery advantages other less sophisticated firms can’t.