The power of direct mail continues to dominate the market as other media formats fall prey to filtering or changing consumer habits. Its unique ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.
Spectrum has worked with thousands of customers across a wide variety of industries and has gained a deep understanding of what makes consumers respond and how to drive the results our clients seek from their marketing investments.
Paying close attention to these key areas and having the expertise within each segment to optimize their contribution to each campaign is a critical part of how we achieve superior results for our clients.
The US Post Office has an extensive range of postage classes and rates all with specific rules and regulations governing their use. Knowing how to capitalize on the greatest discounts while maintaining, or improving, the delivery window for our customers is a true science.
Managing the mail’s insertion into the various points of entry to gain the best rates possible, Spectrum leverages its private transportation fleet and national strategic alliance with FedEx Freight to gain rate and delivery advantages other less sophisticated firms can’t.