Capture the Mail Moment!

We know how to design direct mail campaigns that deliver maximum RESULTS.

Dominate the market with direct mail promotions

The power of direct mail continues to dominate the market as other media formats fall prey to filtering or changing consumer habits. Its unique ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.

Spectrum has worked with thousands of customers across a wide variety of industries and has gained a deep understanding of what makes consumers respond and how to drive the results our clients seek from their marketing investments.

Leverage the 40/40/20 Rule

Paying close attention to these key areas and having the expertise within each segment to optimize their contribution to each campaign is a critical part of how we achieve superior results for our clients.

40%
THE OFFER
40%
TARGETED LIST
20%
CREATIVE / DESIGN

Ingredients for Success

Mailing Lists

40% of your success will be determined by your list.

customer targeting
  • Customer Lists – cleaned, deduced and refined for optimum response
  • Targeted Saturation Mailings – Including high density and those based on penetration indexing
  • Demographic Lists (age, income, gender, marital status, home value & many others)
  • Psychographic Lists (lifestyle interests)
  • Ethnicity Lists
  • New Homeowners
  • Financial, Investment, Insurance & Mortgage Lists
  • Home Improvement Lists
  • Business Lists
  • Political Lists
  • Automotive Lists
  • Many Specialty Lists

Compelling Design

Make sure your design drives the recipient to take action.

 

Let our award-winning creative services team craft effective design concepts that deliver RESULTS. Everything we produce is visual in nature and needs to look great. However, there must be a conscious effort to balance the aesthetic appeal and the effectiveness of the message.

Furniture Direct Mail

Formats & Styles

Hundreds of variations to choose from. Make sure your message gets the attention it deserves.

  • Over-sized postcards
  • “The Monster Mailer” – Dominate the mailbox!
  • Postcards
  • Personalized letters
  • Variable data-driven letters
  • Letters with additional inserts
  • Specialty envelopes
  • Multiple fold & perforation options
  • Gift card mailers
  • Dimensional mailers

Let us customize one just for you!

direct mail formats and styles

Data Processing

Take the extra steps that can make all the difference.

  • NCOA – National Change of Address (Now required by the US Post Office)
  • Carrier Route Coding, Zip + 4 Coding
  • Zip Correction / Address Correction
  • Pre-sort & CASS™ Certification
  • Merge / Purge / Dedupe
  • Data Hygiene and Normalization
  • File Conversions

Variable Data

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.

 

From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.

auto service direct mail

Options & Add-Ons

Make sure you capture their attention and get them involved.

Inserts

Inserts

Add multiple sheets and messages to your envelope mailings.

Personalize

Personalize

Use variable data laser printing to add personalization and IMPACT.

Cross-Media

Cross-Media

Link your direct mail to conversion landing pages on the web.

Color is Critical

Color is Critical

We’ll design your piece to make an impression and Stand out!

Inserts

Inserts

Add unique features to your direct mail pieces.

Scratch-Off

Scratch-Off

Get your prospects INVOLVED with interactive elements.

QR Codes

QR Codes

Give mobile customers a quick method to learn more about your business, product, or service.

Email Support

Email Support

Boost the response rate of your direct mail programs by using coordinated email messaging.

Social Media

Social Media

Connect with your target market and begin developing a relationship with them.

Analytics

Data insight to maximize your marketing effectiveness!

  • Geographic Analysis
  • Penetration Indexing
  • Mail Method Determination

Our list experts can analyze your customer and existing target market to optimize your list strategies.

Direct Mail analytics

Postal Logistics

Don’t spend more than necessary and get it into the market on time.

The US Post Office has an extensive range of postage classes and rates all with specific rules and regulations governing their use. Knowing how to capitalize on the greatest discounts while maintaining, or improving, the delivery window for our customers is a true science.

USPS logo fedex freight

Managing the mail’s insertion into the various points of entry to gain the best rates possible, Spectrum leverages its private transportation fleet and national strategic alliance with FedEx Freight to gain rate and delivery advantages other less sophisticated firms can’t.

spectrum truck

Discover how Spectrum can take your direct mail programs to the next level by contacting one of our industry marketing specialists.