Direct marketing has the unique advantage of using personal data to target and directly communicate with your chosen market. From building deeper relationships with your existing customers to reaching out to new prospects, nothing is more powerful than direct marketing.
Spectrum utilizes a wide variety of methods to get your business’s offers in front of the best prospects at the best time to generate the response you need to succeed.
We know the secrets to growing your business with direct mail. Learn more about how we leverage the advantages, and how our unique services give you the edge over your competition!
Email is a powerful way to lift the overall response rate of your direct mail campaigns by providing a second touch engagement that adds credibility and urgency to your message.
Sam, Oh my goodness! The signs just arrived and they look AMAZING! We are totally pleased. Thank you so much for hookin’ it up! Please send the graphics team and all involved a great big hug.
At first glance I LOVE it. My first reaction is that our new menu now looks high-end compared to some of the competitions menus I get at my house. I know the owner is going to be really pleased. Thanks so much!
A big thanks to you and your team with helping with all the changes and additional flyers. Please pass that along to your team. You guys are great to work with.
Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets.
As a Franchisee with Marco’s in a newer market I decided to follow my area reps lead and do business with Spectrum. The results were immediate. Outstanding service seems to be their mantra. They haven’t missed a beat and our sales continue to grow. Average sales were about 14k a week when I switched and now we’re not happy with anything less than 17k just months later. It’s all about consistency. My second store is of course using Spectrum. I have no doubt the service will continue to be exemplary. I’d like to thank Spectrum for all their great work and highly recommend them to any of my colleagues in the future.
Spectrum Marketing has been my print company for almost 2 years. Their products are accurate, always on time, and impactful in my market. Spectrum’s prices are very competitive and products are of high quality. They take the time to work with me to ensure I am 100% happy with my product. The team is available when I need them and return phone calls and emails promptly. I’ve worked with other print vendors and Spectrum is by far a more complete company and are part of my success.
Direct mail is an important part of my business and the main way I have gotten new customers. I have been using Spectrum for a year and a half now and am not only pleased with their service, but also with the results. The oversized mailers are obviously impossible to miss in the mailbox and they have my full menu and many coupons. The response is excellent. Since I started using Spectrum mail pieces and consistent drops, one of my stores had 32% sales increase for 2014 and 36% year to date. My second store and market is up in double digits sales increase as well. In the time that I have worked with Spectrum, they haven’t made a single mistake yet. Keep up the good work!
With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!
“Looking for top of the line materials? Look no more! Spectrum Marketing is your one stop shopping for all your H-D mailing needs! Mailers, postcards, signage and more! You wont find a more hands on company to work with! Creative, professional, courteous, and on their 'A' Game!”
“My experience with the Spectrum Marketing team is top notch. They treat me as I am their only client when I know they have many. They are always there to respond to my every request, change or question at the drop of a hat. Our company demands high quality and fast turnaround on all of our projects and Spectrum is very professional and exceeds our expectations every time.”