Show Your Customers Some Love

Postcard Mailer

Show Your Customers Some Love

Postcard Mailer
Focusing on your current customers could mean a better ROI for your future marketing campaigns.

Invest in Customer Retention

This Valentine’s Day, or every day, is a good time to think of your customers and show them how much they mean to your business. Your current customers are some of your greatest assets and you can take full advantage of that by focusing on customer retention.
A benefit of focusing on your current customers is that you will spend less money on marketing to them than you will spend trying to acquire new customers. Some things you can do to help retain your current customers include:

Send Customer Appreciation Direct Mail

Sending frequent communications in the form of direct mail that shows how much you appreciate your customers. Customer appreciation direct mail, or customer retention direct mail, could take several different forms: box toppers with coupons that get included with each order, oversized direct mail pieces, like the Monster Mailer, that feature special offers and coupons or even a card mailer with special offers for your best customers.

Listen to Your Customers

Listening to your customers by setting up channels to field incoming feedback and using them to better your products and services. Your customers will tell you a lot: what they like, what they don’t like and what they’d like to see from your business. By making it easy for customers to submit feedback, you can receive and act on their feedback to help make your business-to-customer relationship better. Remember, it’s all about the customer experience – if they don’t feel satisfied with what you offer, they will go elsewhere.

Engage With Your Customers

Using social media platforms to engage with your customers frequently in a positive and courteous manner. Customers will nearly always resort to social media to share a bad experience with a business. Change the norm by inviting customers to share great experiences with your business, placing an order, and interacting with staff. Engage with them to show that you’re actively involved in your social media presence.
If you don’t go out of your way to remind people that your company exists, they might buy products or services from your competitors. Coupons are a valuable tool for retaining existing customers and asking past customers to give your company another try. You can tailor your direct marketing offers to consumer behavior for the biggest impact.
Full Throttle tri fold mailer
SMC Autoservice Mailer
Killer 2 3D Mailer

Speaking of big impacts, did you know that 20% of your current customers will provide 80% of your future revenue? Things Remembered knows this and made an effort to market specifically to their current customers to increase their ROI.

In an effort to increase sales and consumer traffic at its 800 retail stores, pink-and-red postcards will be sent to consumers who bought at Things Remembered for Valentine’s Day last year.
“Things Remembered Woos Customers for Valentine’s Day” – DMN

Spectrum Marketing has the experience to help you with a custom tailored direct mail campaign with targeted email. Give us a call now to see how we can help your customer retention today!

Monumental Sales Promotions

Monumental Sales Promotions

Monumental Sales Promotions

Monumental Sales Promotions

Focus On Your Customers. Don't Just Send Them a Half-hearted Email. They Are Worth More Than That.

According to the Gartner Group, 20% of your current customers will provide a whopping 80% of your future revenue!
So how do you get them to include you on their winter shopping expeditions? Remind them why they love doing business with you! The best way to do that is to give them an irresistible incentive to come back (offer), a specific time to visit (urgency) and use a method they are most likely to respond to (direct mail).
Direct mail is easier to read and recall. In fact, unaided brand recall with a physical advertisement is 75%, (swamping digital which has only 44%) and over 18% of people say they would respond to direct mail if they were a previous customer (over three times more likely than non-customers).
Direct mail drives traffic. Over 52% of recipients immediately scan or read retail & restaurant direct mail and respond by visiting a website or social media, going to a store location, or a combination of these methods.
The high payoff of using direct mail to reach out to your customers is well worth the cost and effort, but it shouldn’t be your only method of outreach. Combine your direct mail campaign with targeted email, retargeting and social media ads to really lift response and acquire new prospects. Make sure your location is geared to direct customers and attract prospects with appropriate signage and point-of-purchase materials.

When Are You Supposed To Do All of This?

Focus on themed promotions around major holiday weekends. Your customers are already accustomed to looking for bargains during these periods, and it’s easier to ask them to visit you when they are in this mindset rather than to change their buying behavior. There are some exceptions that can yield excellent weekend sales, anniversary sales, special clearance sales, (moving, re-opening, remodeling, etc.) and VIP customer appreciation sales to name a few.
The key is to let your customers know about the promotion in a way that can cut through the clutter:
  • Use over-sized mail pieces with high-impact design highlighting the offers
  • Combine your mail with a follow-up email reminding your customers of the promotion
  • Offer friends & family referral rewards discounts
It is no coincidence then that direct mail now holds 5.3% response rate from a house list and 2.9% response from a prospect list (up 1.6% and 1.9% respectively from 2015).
Spectrum Marketing has proven direct mail promotions for all of your upcoming events, as well as the expertise to get your message noticed and delivered to your customers on time. With the rush of winter businesses, the best time to get started is RIGHT NOW.

Get off the Wall with Signs!

Off the Wall with Signs

Get Off The Walls With Signs

Postcard Mailer

Advertisements Are Everywhere

In this day and age, everyone is drowning in advertisements. Everywhere we look, we’re surrounded. “BUY ONE GET ONE FREE!”, “HUGE DISCOUNTS!”, “ACT NOW WHILE SUPPLIES LAST!”… it can all just blend together to the point where none of it really grabs your attention. At Spectrum Marketing, we have a solution that will literally have you standing out from your competitors.

Large Format Dimensional Signs

Dimensional signs go beyond the norm, beyond being just another advertisement and become the high-profile advertising solution you need to get your message seen.

Our large format dimensional signs provide nearly infinite possibilities for you to creatively market your business in a way that will seize the eyes of the passer-by and demand their attention. Give us a call today, and we can help get you on the path to success!

How Do I Get Started

First, we will discuss with you what you hope to achieve with your new dimensional signs. Perhaps you have a new product that deserves the royal treatment to kick it off, or you have a limited time offer for which you need to create awareness. Whatever your needs, we can fulfill them.
After helping you conceptualize your idea, the project will move along to our graphics department where we can create anything you want, much faster than you would have ever thought possible! Our talented creative team has years of experience creating stunning dimensional signs that are certain to achieve the RESULTS you’re looking for.

After approval of final artwork, your sign will be produced and can be installed by one of our 3M Certified installers in 5 to 10 business days. From call to concept to on the wall. It’s that simple! Call us today and STAND OUT FROM THE CROWD!”

Pizza 911 Flat Dimensional looking signage