2021 Direct Mail Marketing Trends For Success
Huge Opportunity To Beat The Competition
Our clients have been asking our marketing experts: “How can Spectrum improve our direct mail results during these uncertain times?”
Direct mail can be very granular with data targeting the right audience at the right time, making it a very powerful marketing and response channel.
Integrate With Technology
USE AS MUCH DATA AS YOU CAN
Empathy is another element that is critical when communicating your message in 2021. Understanding how your clients and customers are feeling and building connections with them is more important than ever. Spectrum’s creative team can assist you with developing copywriting that will help you express your goals.
INTEGRATE TECHNOLOGY WITH DIRECT MAIL ADVERTISING
Touching your audience with a consistent message across direct mail, Informed Delivery, social media, your website or landing page, and online display ads with Google Ads provide the repetitiveness necessary for success.
- Key Stat: A combined physical and digital presence can help brands increase their impact by 32%, according to ROI Genome data.
CONSUMERS SEE WHAT’S COMING IN THE MAIL
Informed Delivery® is a free subscriber (30+ million as of today) based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mail pieces and track packages in one convenient location.*
- Engage simultaneously through print media and digital advertising
- Use informed delivery to enhance your product offering or drive traffic to your store and website.
Direct Mail Retargeting
CAPTURE MAILING ADDRESSES FROM YOUR WEBSITE – AND MAIL TO HIGH INTEREST PROSPECTS
With Spectrum’s LeadMatch service you can now match physical mailing addresses of unique visitors who came to your website or landing page from your direct mail piece. You’re able to sort leads by geographic area and then mail those highly interested prospects a follow up marketing piece.
Increase your campaign success by reaching out to highly engaged prospects who visited your website or landing page.