In Direct Mail Statistics, Direct Mail Strategy

It’s All About The Numbers

Direct Mail Versus Email

Low Cost Does Not Equal Higher Returns

There’s very little debate that email continues to be used at a high level for one primary reason, its cheap. The argument tends to be based around the significantly lower campaign costs of email vs direct mail.

The following analysis demonstrates how this position is costing businesses huge lost opportunity and increased exposure to competition.

$600 Average Transaction Value

Direct Mail vs Email transaction value

Direct mail generates a 4.4% response rate compared to email’s average of .12%

 

“Which is more effective at getting you to take action?”

 

30% of millennials said direct mail, while 24% said email.

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