Direct Mail Vs Email - It’s All About The Numbers

It's all about the numbers


Low Cost Email Marketing Does Not Equal Higher Returns

There’s very little debate that email continues to be used at a high level for one primary reason, its cheap. The argument tends to be based around the significantly lower campaign costs of email vs direct mail.

However, you may be leaving large volumes of sales on the table for competitors to scoop up.  Here’s why:

The following analysis demonstrates how relying on email marketing for customer acquisition and retention is costing businesses sales opportunity and increased exposure to competition.

$600 Average Transaction Value

Direct Mail Average transaction value

Direct mail generates a 4.4% response rate compared to email’s average of .12%

“Which is more effective at getting you to take action?”

30% of millennials said direct mail, while 24% said email.

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