It’s All About The Numbers
Low Cost Does Not Equal Higher Returns
There’s very little debate that email continues to be used at a high level for one primary reason, its cheap. The argument tends to be based around the significantly lower campaign costs of email vs direct mail.
The following analysis demonstrates how this position is costing businesses huge lost opportunity and increased exposure to competition.
$600 Average Transaction Value
Direct mail generates a 4.4% response rate compared to email’s average of .12%
“Which is more effective at getting you to take action?”