Direct Mail Marketing Strategies for Black Friday Promotions
One of the Biggest Shopping Days of the Year
The day after Thanksgiving, also known as Black Friday, kicks off one of the biggest shopping days of the holiday season. In 2017, from Thanksgiving Day to Cyber Monday, more than 174 million Americans went shopping. The average person spends $335.47 with 75% of that going towards gifts. According to the National Retail Federation (NRF), 2017’s Holiday retail sales increased 5.5% to $691.9 billion!*
In 2018, the expected Holiday sales projections are set to increase by another 3.8%. November and December make up 20% to 40% of annual sales for small to medium-sized businesses so make sure you are optimizing your ad spend. If you choose not to run a cohesive Black Friday direct mail marketing campaign, you could miss a large percentage of annual sales.
Put Your Offers in the Hands of Your Customers!
Create Even More Impact with One of Spectrum’s Eye-Catching Solutions!
Deliver your Black Friday direct mail campaign before the competition so it stands out from the crowd. Leverage one of Spectrum’s unique direct mail formats that include multiple sizes, folds, die-cuts and more to capture your audience’s attention. Of people who received a direct mail campaign, 87% were influenced to make a purchase.**
Leverage Spectrum’s Cross-Media Direct Marketing Solutions to Lift Your Campaign’s Response!
While consumers are opening their direct mail this November, make sure you’re integrating your Black Friday direct mail campaign with digital strategies. Extending your campaign to email, social media and/or IP targeted web banner ads has potential for increased response, engagement, and ultimately more sales. Some companies think they can rely on only digital or email advertising.
Consumers start to feel overwhelmed by the sheer volume of emails they receive on Black Friday. As a result, a little over half of the emails (51%) were deleted within two seconds. The other half are viewed and certainly can be effective – and Spectrum offers the following solutions for extending your direct mail campaigns to digital. It’s important to try and make multiple impressions across all channels for your campaign. After all, multiple touches yield greater RESULTS.
- Email Marketing: Our designers will convert your Black Friday direct mail piece to a responsive email that will capture the attention it deserves.
- IP Targeting/Banner Ads: Target Black Friday customers and prospects before, during, and even after your Black Friday direct mail campaign drops. Direct them to your website or landing page and present your offer(s).
- Social Media Advertising: Gain even more traction by engaging with your target audience on Facebook and Twitter.