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Direct Mail Results Have Been Insane
Direct Mail Results Have Been “Insane”!
Business Recovery From Coronavirus Has Begun!
Are Post-Covid Business Re-Openings Successful?
There’s simply nothing better than asking a client about the results of their direct mail campaigns and having the response be, “It’s been INSANE!”. Not good, not great, or above average… Insane! This particular regional furniture retailer was sidelined like many others in their industry and unfortunately located within a state that was harder hit by Covid-19 and slower to re-open. This was the first major event and promotional effort since re-opening and anxiety was running high. Would the consumers in the local area be ready to respond? Were they prepared to go out into the market? Will they be willing to spend money when so many are facing financial hardships? All reasonable questions given the situation and even more important at this critical stage of getting the business back to its prior level of success. Well, the answer to all of these questions was a resounding YES!
Over the last few months as we’ve worked with our clients, many have struggled with decisions on re-opening timing, operating practices and when to re-start their marketing efforts. While many industries that weren’t as adversely impacted never stopped marketing, others chose to hold tight until they felt they could get a reasonable response rate and ROI on their investments.
Smashes 48-Year Record By Over 30%!
Another retailer had the following comments on their recent promotion…
“I just have to tell you, your promotions just keep on setting records for us. But this last one, “The Great American Comeback” has topped them all! This past Saturday we set an all-time record for a single day of sales which catapulted us into an all-time record for monthly sales! These are 48-year records that have not just been broken by a little, they were smashed by more than 30%!!! Business is strong and that was the perfect mailer for this time.”
-Furniture Retailer
Getting Out In Front Of Consumers
As of the last week, we’re excited to see almost every industry category we work with on a local, regional and national basis re-engaging their marketing efforts and experiencing fantastic results. The pent-up demand for everything from automotive purchases and furniture to personal services and your favorite fast food fix, have seemed to explode almost overnight.
Businesses That Are Getting Out In Front Of The Consumer Early, Presenting Compelling Offers And Re-Assuring The Public That They’ll Keep Them Safe While Conducting Business, Are Getting Well Rewarded.
With discretionary dollars usually spent on vacations and related travel, many consumers have been held back on typical purchases they might have made at this time of year. Those funds are now being redirected towards home improvement, motorcycles, furniture, cars and finally going back out to eat at their favorite establishments (even if it’s under a tent at a local restaurant that’s gotten creative with their balance of inside/outside seating).
So many business owners and managers have worked tremendously hard over the last few months to persevere through some of the most challenging times in history. The fight isn’t over yet but the tenacity, creativity and dedication to driving their businesses forward is exciting to see and be a part of.
Ready For Some Insane Marketing Results?
Contact us and speak with a marketing specialist in your industry today!
In Their Own Words The Motorcycle Company
In Their Own Words: The Motorcycle Company
Direct Mail Program Success Testimonial
“Our direct mail pieces are a key driver for our events. We use these to drive the traffic through the doors and to give the customers something to look forward to. Spectrum does a great job capturing our theme and displaying our promotions in a clean and attractive way.”
Kristen Kunzman,
Marketing Director
The Motorcycle Company
In Their Own Words Golf Course Lawns
In Their Own Words: Golf Course Lawns
Direct Mail Program Success Testimonial
“The first time we used Direct Marketing with Spectrum, our first customer more than paid for the cost of the ad.
In the next few months, we had fifty new clients! We are continuing to use Spectrum to grow our business. They do everything they can do to satisfy our needs.
I would recommend Spectrum to anyone who wants their business to succeed.”
Fred Cheney,
Owner, Golf Course Lawns
In the next few months, we had fifty new clients! We are continuing to use Spectrum to grow our business. They do everything they can do to satisfy our needs.
I would recommend Spectrum to anyone who wants their business to succeed.”
Fred Cheney,
Owner, Golf Course Lawns
In Their Own Words Puppies on the Run
In Their Own Words: Puppies on the Run
Direct Mail Program Success Testimonial
“I was extremely impressed with how fast the offer worked!
We had 3 sales the first weekend and since that time we have had an additional 6 sales and the month is only half over!
The best part is that we saw so many new faces that were brought in just from the ad, all within a week.
Spectrum did all the work and made it so easy, I virtually had to do nothing but tell them how I wanted the ad to look.
I was impressed by the entire experience!”
Selena Langis,
Owner
Puppies on the Run
In Their Own Words Attica Furniture and Flooring
In Their Own Words: Attica Furniture and Flooring
Direct Mail Program Success Testimonial
“Direct Mail is the only form of advertising we do that we get a direct ROI. The initial up-front cost is intimidating, but when implemented correctly, we have never lost on our investment.
Jeff and his team at Spectrum Marketing are extremely easy to deal with. Previously, we did a direct mail program with other companies and it would take me approximately one month to get the graphic design up to my liking. With Spectrum, I tell Jeff my event (or sometimes he even recommends an event to me) and within a week everything is print ready.
I recommend, to business associates, Spectrum Marketing’s direct mail programs as an effective way to market their businesses.”
Luke Harding,
Co-Owner/Sales Manager
Harding’s Attica Furniture & Flooring
Attica, NY
In Their Own Words Kabelin Ace Hardware
In Their Own Words: Kabelin Ace Hardware
Direct Mail Success
“We really enjoy working with Spectrum. They have an amazing design team! The monster mailers that we have done with them have done very well. We had about a 5% response rate! We are always impressed with the quality and service at Spectrum!”
Katie Parkinson,
Marketing & Communications Manager
Kabelin Ace Hardware • La Porte, Indiana
92% of shoppers say they prefer direct mail/advertisements in the mailbox for making purchasing decisions.
77% of people sort through their physical mail as soon as they get it (Epsilon) and the same person gets the mail 91% of the time!
74% of consumers always or sometimes notice advertising in Direct Mail.
56% of consumers say they have tried a new business after receiving direct mail, while 70% have renewed previous relationships with businesses!
In Their Own Words Mossy Oak
In Their Own Words: Mossy Oak Properties
Direct Mail is Effective
“Mossy Oak Properties Indiana Land and Lifestyle opened in November 2016. Since the opening we’ve had over 60 listings and at least half of those listings can be attributed to Spectrum Marketing Companies’ mailer. And this is with only 2 agents! Year to date we have over 5.5 million dollars in sales, and again, the mailers that Spectrum Marketing provided to us directly related to over 2.5 million dollars in sales. Working with Spectrum Marketing has been very smooth and effective, and the marketing plan that we jointly put together is working extremely well. The ROI is trackable and doing direct mail with David Keith at Spectrum has been an easy decision.”
Chad Renbarger,
Mossy Oak Properties • Indiana Land & Lifestyle
Direct Mail Converts Sales
“Spectrum Marketing has been a great partner for our direct mail marketing campaigns, and we have seen a large increase in new listings since our first mailing last year. They design, print, and ship everything right in their own facility, which makes the entire process a breeze; and Spectrum has access to multiple data sources to ensure full coverage of all the geography in our territory. We can choose from 1 acre to 1,000+ acres, which has aided us significantly in gaining leads and converting sales. With all of our direct mail needs taken care of under one roof, it allows us to focus all of our other resources on our core business. David Keith definitely understands our goals and has been great to work with.”
Brian Bauer,
Mossy Oak Properties • Land Sales & Services
In Their Own Words Kevin Chauvette
In Their Own Words: Kevin Chauvette
Mail Works
“In my opinion, there are only 2 ways to grow a business; bring in more new customers, or increase the amount spent or frequency of visit of each current customer. Spectrum has helped with both of these goals. I highly recommend giving them a try, or increasing your marketing efforts with them if you are already utilizing them.”
We Make It Easy
“My representative, Steve Rifkin, handles everything for me and has gone way beyond the expected to provide excellent service. Service like this is very rare these days!”
Try Adding Interest
“With the addition of the hard, credit card sized gift card, I find that people hang onto [my mail piece] much longer, and my success has exceeded the bar that I have set for my marketing.”
There's More For You
“Working with Spectrum has been very simple. I took a tour several months ago and it was well worth my time. I discovered that Spectrum does so much more than I ever thought, and in fact, the idea for the gift card mailer came from a tour of their facility.”
In Their Own Words
In Their Own Words
As a smaller company, it is important for us to make certain our advertising is effective, and Spectrum Marketing Companies’ exceptional work has had a tremendous impact on our sales! Klem’s would not be where it is today if not for our dependable and professional partnership with them. Spectrum is the backbone of our advertising strategy and has consistently produced excellent, effective results. They clearly have the experience and skill to make a business successful, and our work with them has been both positive and productive.
Since advertising with their direct mail campaigns, which included several response coupons, we have seen a huge increase in traffic to our store, which translates into more leads. The response we got from our spring targeted piece was astonishing – we received back over 800 coupons! In addition, we mail quarterly, personalized Rewards certificates to our loyalty customers. We provide the mailing list, and they do the rest. It’s that easy! It was a great added bonus to offer to the consumer. As we explore different advertising methods, we look forward to continuing the use of these inserts to grow our current customer base.
We advertise in other media and design magazines, but our customers mention Spectrum far more than any other source. We plan to continue making Spectrum a part of all our ongoing marketing efforts because we’re confident it works! For anyone looking for high integrity, and professionally minded advertising, Spectrum Marketing is the company of choice.
– Jess and Mike Klem