Direct Mail Plus Digital Advertising Fuels Sales

SMP 1 year Celebration Blog

Direct Mail Plus Digital Advertising Fuels Sales

SMP 1 year Celebration Blog

Direct Mail Plus Digital Advertising Fuels Sales

A YEAR OF GREAT OMNI-CHANNEL MARKETING RESULTS.

A little over a year ago, Spectrum launched our integrated omni-channel direct to digital advertising solution Spectrum Mail Plus to our clients with much anticipation and excitement for how it would increase campaign response. Well, we’re here to report to you that despite an extremely challenging year due to the Covid-19 Pandemic, the program has been a resounding success for our clients and it’s only getting better!
For the first time, Spectrum clients could benefit from a true mail-centric omni-channel marketing solution aimed at boosting direct mail campaigns with digital advertising solutions. Access to our online marketing dashboard, clients can easily track their campaigns and access their hottest lead prospects.
Spectrum Mail Plus seamlessly combines your direct mail marketing promotions with digital advertising to maximize your campaigns impact!
Omni Channel Marketing Campaign

TREMENDOUS IMPACT!

We’ve had a wide range of clients launch Spectrum Mail Plus campaigns from different industries. Strategically, these campaigns can differ greatly. Whether a client is boosting weekend furniture store sales, or building year-round campaigns to drive prospects to sign up for services, the results have been consistently high, regardless of the company, product or service.
Non-profits have increased awareness of their mission, increased donations at a smaller ROI, and added interested leads their outgoing appeal mailing lists. Retail establishments have increased sale performance and foot traffic. Home services have had more website visits, more opportunity to remarket to visitors, and increased sign-ups. And automotive repair shops and dealerships have been able to execute omni-channel promotional campaigns at light speed while getting MASSIVE response.

SEE THE RESULTS!

Several case studies in a range of industries are available for download upon request. Client names have been removed for privacy.
Spectrum MailPlus Direct Mail to Digital Logo

7 integrated technologies designed to engage and convert your best prospects

TREMENDOUS IMPACT!

SPECTRUM MAIL PLUS

First Annual Statistics Recap

Over 8 Million Mail Pieces Delivered & Counting

Over 50,000,000 Digital Ad Impressions Delivered To Lift Response

Over 1 Million Total Leads Generated

LeadMatch Identified Tens Of Thousands Of Hot Mailing Leads Matched From Website Visits

TEN$ OF MILLION$!

Spectrum Mail Plus has helped participating clients sell tens of millions in products and services! What are you waiting for? Jump on the bandwagon!

THE EVOLUTION CONTINUES

ALWAYS WORKING TO IMPROVE SERVICE LEVELS

We’ve had a wide range of clients launch Spectrum Mail Plus campaigns from different industries. Strategically, these campaigns can differ greatly. Whether a client is boosting weekend furniture store sales, or building year-round campaigns to drive prospects to sign up for services, the results have been consistently high, regardless of the company, product or service.
Spectrum Mail Plus Dashboard analytics

NEW ONLINE DASHBOARD ENHANCEMENTS

SPECTRUM MAIL PLUS

CASE STUDIES

Fill out our case study request form and tell us about your industry and we’ll send you a case study in your industry or similar to your business.

We started our campaign in April, 2020 during the COVID-19 pandemic to help encourage customers to invest in their pools early before the summer rush. We were able to gain 781 leads. About twice as many as we usually get in similar campaigns. Thanks Spectrum!
Marketing Director
Eco-Friendly Cleaning Services
We've been doing direct mail successfully with Spectrum for years and tried their mail plus product to boost sales events and participation increased dramatically! We leverage it for all our events now and it makes my job easier!
Marketing Director
Motorcycle Dealer Boston, MA
We've reached out to Spectrum to help us with a targeted campaign to bring in new customers in our area. Their suggestion to design a Spectrum Mail Plus campaign really worked! We were able to get 10x the impressions which resulted in an influx of new leads and customers!
Owner
Orthodontic Office

Request a Case Study

Enhance Your Next Campaign

With Spectrum Mail Plus!

LOOKING FOR HIGH-RESPONSE DIGITALLY ENHANCED DIRECT MAIL? SPECTRUM CAN HELP.

The economy continues to open up. Now is a great time to reach out to your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. If you are looking to integrate mail with digital ads as part of an omnichannel experience, promotion, or communication strategy, then our service can be particularly powerful.
Informed Delivery is one of the integrated services as well and can also result in more engagement and campaign awareness. Contact us and we’ll help you determine the ideal marketing solution to boost your business.

NOW AVAILABLE!

Add Informed Delivery® To Any Direct Mail Campaign For Only $99!

With Informed Delivery®, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.
ID Phone Mailbox Spectrum Mail Plus

Direct Mail Results Have Been Insane

Insane Marketing Results

Direct Mail Results Have Been “Insane”!

Business Recovery From Coronavirus Has Begun!

Insane Marketing Results

Are Post-Covid Business Re-Openings Successful?

There’s simply nothing better than asking a client about the results of their direct mail campaigns and having the response be, “It’s been INSANE!”. Not good, not great, or above average… Insane! This particular regional furniture retailer was sidelined like many others in their industry and unfortunately located within a state that was harder hit by Covid-19 and slower to re-open. This was the first major event and promotional effort since re-opening and anxiety was running high. Would the consumers in the local area be ready to respond? Were they prepared to go out into the market? Will they be willing to spend money when so many are facing financial hardships? All reasonable questions given the situation and even more important at this critical stage of getting the business back to its prior level of success. Well, the answer to all of these questions was a resounding YES!
Over the last few months as we’ve worked with our clients, many have struggled with decisions on re-opening timing, operating practices and when to re-start their marketing efforts. While many industries that weren’t as adversely impacted never stopped marketing, others chose to hold tight until they felt they could get a reasonable response rate and ROI on their investments.

Smashes 48-Year Record By Over 30%!

Another retailer had the following comments on their recent promotion…
“I just have to tell you, your promotions just keep on setting records for us. But this last one, “The Great American Comeback” has topped them all! This past Saturday we set an all-time record for a single day of sales which catapulted us into an all-time record for monthly sales! These are 48-year records that have not just been broken by a little, they were smashed by more than 30%!!! Business is strong and that was the perfect mailer for this time.”
-Furniture Retailer

Getting Out In Front Of Consumers

As of the last week, we’re excited to see almost every industry category we work with on a local, regional and national basis re-engaging their marketing efforts and experiencing fantastic results. The pent-up demand for everything from automotive purchases and furniture to personal services and your favorite fast food fix, have seemed to explode almost overnight.

Businesses That Are Getting Out In Front Of The Consumer Early, Presenting Compelling Offers And Re-Assuring The Public That They’ll Keep Them Safe While Conducting Business, Are Getting Well Rewarded.

With discretionary dollars usually spent on vacations and related travel, many consumers have been held back on typical purchases they might have made at this time of year. Those funds are now being redirected towards home improvement, motorcycles, furniture, cars and finally going back out to eat at their favorite establishments (even if it’s under a tent at a local restaurant that’s gotten creative with their balance of inside/outside seating).
So many business owners and managers have worked tremendously hard over the last few months to persevere through some of the most challenging times in history. The fight isn’t over yet but the tenacity, creativity and dedication to driving their businesses forward is exciting to see and be a part of.

Ready For Some Insane Marketing Results?

Contact us and speak with a marketing specialist in your industry today!

In Their Own Words The Motorcycle Company

Motorcycle Company Testimonial

In Their Own Words: The Motorcycle Company

Motorcycle Company Testimonial

Direct Mail Program Success Testimonial

“Our direct mail pieces are a key driver for our events. We use these to drive the traffic through the doors and to give the customers something to look forward to. Spectrum does a great job capturing our theme and displaying our promotions in a clean and attractive way.”

Kristen Kunzman,
Marketing Director
The Motorcycle Company

In Their Own Words Golf Course Lawns

golf course lawn success story and testimonial

In Their Own Words: Golf Course Lawns

golf course lawn success story and testimonial

Direct Mail Program Success Testimonial

“The first time we used Direct Marketing with Spectrum, our first customer more than paid for the cost of the ad.

In the next few months, we had fifty new clients! We are continuing to use Spectrum to grow our business. They do everything they can do to satisfy our needs.

I would recommend Spectrum to anyone who wants their business to succeed.”

Fred Cheney,
Owner, Golf Course Lawns
Golf Course Direct Mail piece

In Their Own Words Puppies on the Run

In their own words puppies on the run

In Their Own Words: Puppies on the Run

In their own words puppies on the run

Direct Mail Program Success Testimonial

“I was extremely impressed with how fast the offer worked!

We had 3 sales the first weekend and since that time we have had an additional 6 sales and the month is only half over!

The best part is that we saw so many new faces that were brought in just from the ad, all within a week.

Spectrum did all the work and made it so easy, I virtually had to do nothing but tell them how I wanted the ad to look.

I was impressed by the entire experience!”

Selena Langis,
Owner
Puppies on the Run

In Their Own Words Attica Furniture and Flooring

In their own words puppies on the run

In Their Own Words: Attica Furniture and Flooring

Attica In Their Own Words

Direct Mail Program Success Testimonial

Direct Mail is the only form of advertising we do that we get a direct ROI. The initial up-front cost is intimidating, but when implemented correctly, we have never lost on our investment.

Jeff and his team at Spectrum Marketing are extremely easy to deal with. Previously, we did a direct mail program with other companies and it would take me approximately one month to get the graphic design up to my liking. With Spectrum, I tell Jeff my event (or sometimes he even recommends an event to me) and within a week everything is print ready.

I recommend, to business associates, Spectrum Marketing’s direct mail programs as an effective way to market their businesses.

Luke Harding,
Co-Owner/Sales Manager
Harding’s Attica Furniture & Flooring
Attica, NY

In Their Own Words Kabelin Ace Hardware

Kabelin Ace Hardware

In Their Own Words: Kabelin Ace Hardware

Kabelin Ace Hardware

Direct Mail Success

“We really enjoy working with Spectrum. They have an amazing design team! The monster mailers that we have done with them have done very well. We had about a 5% response rate! We are always impressed with the quality and service at Spectrum!”

Katie Parkinson,
Marketing & Communications Manager
Kabelin Ace Hardware • La Porte, Indiana

92% of shoppers say they prefer direct mail/advertisements in the mailbox for making purchasing decisions.
77% of people sort through their physical mail as soon as they get it (Epsilon) and the same person gets the mail 91% of the time!
Monster Mailer Kabelin
Monster Mailer Kabelin
74% of consumers always or sometimes notice advertising in Direct Mail.
56% of consumers say they have tried a new business after receiving direct mail, while 70% have renewed previous relationships with businesses!

In Their Own Words Mossy Oak

Mossy Oak Properties - testimonial

In Their Own Words: Mossy Oak Properties

Mossy Oak Properties - testimonial

Direct Mail is Effective

“Mossy Oak Properties Indiana Land and Lifestyle opened in November 2016. Since the opening we’ve had over 60 listings and at least half of those listings can be attributed to Spectrum Marketing Companies’ mailer. And this is with only 2 agents! Year to date we have over 5.5 million dollars in sales, and again, the mailers that Spectrum Marketing provided to us directly related to over 2.5 million dollars in sales. Working with Spectrum Marketing has been very smooth and effective, and the marketing plan that we jointly put together is working extremely well. The ROI is trackable and doing direct mail with David Keith at Spectrum has been an easy decision.”

Chad Renbarger,
Mossy Oak Properties • Indiana Land & Lifestyle

Mossy Oak Properties - Direct Mail
Mossy Oak Properties - Letter and Envelope

Direct Mail Converts Sales

“Spectrum Marketing has been a great partner for our direct mail marketing campaigns, and we have seen a large increase in new listings since our first mailing last year. They design, print, and ship everything right in their own facility, which makes the entire process a breeze; and Spectrum has access to multiple data sources to ensure full coverage of all the geography in our territory. We can choose from 1 acre to 1,000+ acres, which has aided us significantly in gaining leads and converting sales. With all of our direct mail needs taken care of under one roof, it allows us to focus all of our other resources on our core business. David Keith definitely understands our goals and has been great to work with.”

Brian Bauer,
Mossy Oak Properties • Land Sales & Services

In Their Own Words Kevin Chauvette

Kevin Chauevette - Testimonial

In Their Own Words: Kevin Chauvette

Kevin Chauevette - Testimonial

Mail Works

“In my opinion, there are only 2 ways to grow a business; bring in more new customers, or increase the amount spent or frequency of visit of each current customer. Spectrum has helped with both of these goals. I highly recommend giving them a try, or increasing your marketing efforts with them if you are already utilizing them.”

We Make It Easy

“My representative, Steve Rifkin, handles everything for me and has gone way beyond the expected to provide excellent service. Service like this is very rare these days!”

Try Adding Interest

“With the addition of the hard, credit card sized gift card, I find that people hang onto [my mail piece] much longer, and my success has exceeded the bar that I have set for my marketing.”

There's More For You

“Working with Spectrum has been very simple. I took a tour several months ago and it was well worth my time. I discovered that Spectrum does so much more than I ever thought, and in fact, the idea for the gift card mailer came from a tour of their facility.”

In Their Own Words

Klem's Success Story and Testimonial

In Their Own Words

Klem's Success Story and Testimonial
As a smaller company, it is important for us to make certain our advertising is effective, and Spectrum Marketing Companies’ exceptional work has had a tremendous impact on our sales! Klem’s would not be where it is today if not for our dependable and professional partnership with them. Spectrum is the backbone of our advertising strategy and has consistently produced excellent, effective results. They clearly have the experience and skill to make a business successful, and our work with them has been both positive and productive.
Since advertising with their direct mail campaigns, which included several response coupons, we have seen a huge increase in traffic to our store, which translates into more leads. The response we got from our spring targeted piece was astonishing – we received back over 800 coupons! In addition, we mail quarterly, personalized Rewards certificates to our loyalty customers. We provide the mailing list, and they do the rest. It’s that easy! It was a great added bonus to offer to the consumer. As we explore different advertising methods, we look forward to continuing the use of these inserts to grow our current customer base.
We advertise in other media and design magazines, but our customers mention Spectrum far more than any other source. We plan to continue making Spectrum a part of all our ongoing marketing efforts because we’re confident it works! For anyone looking for high integrity, and professionally minded advertising, Spectrum Marketing is the company of choice.

– Jess and Mike Klem