Why Penetration Reports Are Important To Success

What is a penetration report?

A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively. Penetration reports allow us to target the neighbors of your customers, those that are more likely to be interested after hearing about you.

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The Only 3 Ways to Grow Your Business

The only 3 ways to grow your business

With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.

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Spring Marketing Strategies That Work

Spring Marketing Strategies That Work

Believe it or not, Spring is right around the corner! And with it comes a host of exciting Spring marketing strategies that your business can capitalize on. Here’s some fun ideas and tips we’ve compiled to help you plan.

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USPS Informed Delivery from Spectrum

Informed Delivery from Spectrum Mail Plus

Direct Mail With Informed Delivery® By USPS®

Informed Delivery from Spectrum Mail Plus

What Is Informed Delivery® Email Service?

SEE WHAT’S COMING IN THE MAIL

Informed Delivery® is a free subscriber based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mailpieces and track packages in one convenient location.*

Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.

ADD DIGITAL TO DIRECT MAIL

Informed Delivery® offers businesses the opportunity to engage users through a digital advertisement along with their scanned mail piece that generates additional consumer impressions, interactions, and insights.
*Images are only provided for letter-sized mail pieces that are processed through USPS’ automated equipment.
Spectrum USPS Informed Delivery

How Does Informed Delivery® Work For Consumers?

Users have the ability to view grayscale images of the exterior, address side of letter-size mailpieces arriving soon. And in some cases with oversized mail, a full-color representative image. Mailpiece images are available via email notification, online dashboard, or mobile app.
  1. Consumer signs up for Informed Delivery® on USPS.com.
  2. Mail is scanned at the USPS sectional facility producing an image during processing.
  3. Images are matched to delivery points and mailer interactive campaigns are applied.
  4. User receives mail piece images via Informed Delivery® daily email.
  5. User receives physical mail pieces in their mailbox.
ID Phone Mailbox Spectrum Mail Plus
USPS Informed Delivery color ride-along image

What Value Do Informed Delivery® Campaigns Add?

INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.

  • Great Open Rates – 61% of subscribers open their daily Informed Delivery® email
  • Know exactly how many people are checking their mail digitally
  • Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
  • Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
  • More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
  • Increase Brand Recognition – Each view adds to your overall brand recollection.
  • Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
  • Additional Campaign Performance & Data Insights – Further optimize your marketing spend.
Informed Delivery Icon

Informed Delivery® Subscriber Statistics

Over 52 Million Subscribers And Counting

Signups Increasing By 18% Year Over Year Growth

66% Of People Open Their Alerts/Emails Daily

Informed Delivery Has An Average Click Through Rate Of 1.01%

United States Postal Service

Updated  January, 2023

New Movers Direct Mail Campaigns

Got A New Mover Direct Mail Campaign?

Adding Informed Delivery® for new movers is a no-brainer!
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.
And this means that new movers have exceptionally high subscription rates. We have been seeing new mover match rates over 25%. New movers are already exceptional prospects for direct mail – add the power of Informed Delivery® to get an additional impression.

Add Informed Delivery® To Any Direct Mail Campaign For Only $149!

SPECTRUM IS HERE TO HELP

Need marketing help during the coronavirus pandemic? Spectrum Marketing Companies can help! Our expert marketing strategists are standing by to help you through this health and economic crisis. We have the marketing solutions, tools and guidance that you need in order to make it through these challenging times.

People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business

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Print Advertising Drives Local Shopping

I love local shopping women

Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.

We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.

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Top 7 Direct Mail Trends for 2022

Top 7 Direct Mail Trends 2022

Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.

We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.

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The Future of Direct Mail

The Future of Direct Mail - Elevate the Customer Marketing Experience 2022

Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.

We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.

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Spectrum Mail Plus | How it Works

Non-Profit Spectrum MailPlus campaign and ads

OMNI-CHANNEL MARKETING SOLUTIONS

Spectrum MailPlus Direct Mail to Digital Logo

Direct Mail Evolved.

Identify prospects with the highest levels of interest - and mail to them!
7 integrated digital technologies designed to engage and convert your best targeted prospects
Finally complete direct mail campaign attribution!
Increase your average marketing campaign RESULTS by 23-46%!
Track and analyze across multiple online channels including Google Ads & social media
Spectrum Mail Plus Omni-channel marketing

Increase Campaign Response by 23-46%

Seamlessly combine your direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.

The Results Are In.

  • 80% of sales are made between the 8th-12th touch
  • Get up to 8-16 impressions to the direct mail audience for a fraction of the cost of a stamp!
  • Real time trackable results through our marketing dashboard making it easy to see attribution and ROI
  • Omni-channel marketing that integrates with the power of direct mail for an average 23-46% lift in response!
  • No lead left behind and no marketing spend left on the table!

Spectrum Mail Plus

Integrate Direct Mail with Online Follow-Up with Google Ads & Social Media for Even Greater Marketing RESULTS!

Seamlessly integrate direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.
Spectrum Mail Plus Social Match Icon

SOCIAL MATCH

Spectrum Mail Plus Mail Tracking Icon

MAIL TRACKING

Spectrum Mail Plus USPS Informed Delivery Icon

USPS INFORMED DELIVERY

Spectrum Mail Plus Call & Text Message Tracking Icon

PHONE CALL TRACKING

Spectrum Mail Plus Online Follow-up Icon

ONLINE FOLLOW-UP ADS

Spectrum MailPlus Advantage Social Geotargeting Ads Icon

SOCIAL MEDIA FOLLOW-UP ADS

In addition, our LeadMatch service will capture leads who visited your website from your mailing, as well as visitors NOT from your mailing. Then utilize direct mail retargeting to increase conversion on those highly interested prospects!

Spectrum Mail Plus
How it Works

It all starts with direct mail.

mail delivery icon

Direct mail pieces are mailed to your target market. This tried and true marketing medium yields marketing RESULTS by delivering your well-designed message right to your prospect’s mailbox.

Then, your Spectrum Mail Plus omni-channel marketing campaign touches your audience simultaneously across the web while tracking engagement – including visits to your website.

We provide you with an online marketing dashboard so you can easily track all of your campaign performance in real time!

MATCH YOUR DIRECT MAIL LIST WITH FACEBOOK AND INSTAGRAM USERS

1

Social Match

We take your direct mailing list and MATCH leads with their Facebook and Instagram user accounts. Resulting in increased conversion rates.

With SocialMatch your target market will see your ad on their Facebook & Instagram feeds BEFORE the mail piece even reaches mailboxes and without them having to visit your website. The 14-day program begins on the mail date.

80% of sales are made between the 8th & 12th contact. With SocialMatch you can reach your targeted prospects at yet another activation point!

Social Match
WATCH VIDEO

KNOW EXACTLY WHEN YOUR MAIL IS DELIVERED - AND PLAN FOR IT!

2

Mail Tracking

Track & Measure Direct Mail Campaigns with Spectrum Mail Plus!

Using a cutting-edge barcode technology system, we track the mailing delivery process of your order. Know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers. We provide you with tracking on your mail delivery all the way down to the per piece level.

mail delivery tracking with Spectrum Mail Pllus

ALERT & ENGAGE PROSPECTS OF YOUR MAIL DELIVERY

3

Informed Delivery®

Increase ROI by putting your mail piece in both the digital world and physical world simultaneously.

With Informed Delivery® integration, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.

When someone clicks through to your website, our Google ads and social media follow-up will be triggered!

OVER 42 Million Subscribers! And GROWING each week!

USPS Informed Delivery with Spectrum Mail Pllus

68% email open rate!

TRACK AND RECORD PHONE CALLS FROM YOUR CAMPAIGN

4

Phone Call & Message Tracking

Seamlessly track the effectiveness of your direct mail campaign by tracking and recording every call that comes in as a result of the mailing. In addition, send auto-responding text messages and view engagement.

With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.

Full demographic and geographic data available on each caller.

Phone call tracking with Spectrum Mail Plus

RETARGET LOST PROSPECTS WITH GOOGLE ADS ON THE WEB

5

Online Follow-Up Ads

Google Ads logo

Increase conversions by pairing your direct mail campaign with the Google Display Ads Network.

Your direct mail campaign is sent out and tracked with our mailing tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with your display ad on the Google Display Ads Network directing them back to your website.

Text and image ads matching your campaign’s design and special offers follow your website visitors around the internet after they leave your site.

26% increase in complete conversions when users who have been retargeted return to the website.

In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure!

Online follow up with Google Ads

INCREASE CAMPAIGN VISIBILITY AND CONVERSIONS!

6

Social Media Follow-Up Ads

Increase conversions by pairing your direct mail campaign with your audience’s Facebook and Instagram accounts.

Social Media Follow-Up is integrated into Spectrum Mail Plus to offer you the opportunity to increase conversions by pairing your direct mail campaign with Facebook and Instagram ads.

When the user logs into Facebook or lnstagram, they will be shown an ad from your website right in their Newsfeed, where they’re more likely to interact and view the ad.

4 HRS The average person spends almost 4 hours per day on Facebook and Instagram – and they have over 3 billion active users!

social media follow up with Spectrum Mail Plus

NOW YOU’LL KNOW WHO VISITED YOUR WEBSITE FROM YOUR MAILING!

7

Lead Match

Track and record all website visitors as a result of your mailing and match them to their physical address including those that didn’t visit as a result of your mail campaign.

You never knew who came to your website from your mailing…UNTIL NOW!

Spectrum Mail Plus uses an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.

Download your hottest leads daily and utilize their physical mailing address to deploy direct mail retargeting programs!

96% of website visitors leave without taking action, many of which leave to view a direct competitor.

Now you can identify them by name and mailing address and add them to your next campaign or remarketing campaign as highly qualified prospects.

  • Purchase a list (Optional) of who came to your website from the mailing list and what actions they took.
  • And mail to unique visitors who came to your website who weren’t on your mailing list!
Lead match with Spectrum Mail Pllus
health and fitness Spectrum Mail Plus client marketing dashboard

Reporting Dashboard

Finally, complete attribution of your direct mail marketing campaigns!

Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard.  Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!

NO LEAD LEFT BEHIND

Increase Your Direct Mail Campaign Results by 23-46%

Don’t run your next direct mail campaign without learning more about what Spectrum Mail Plus can do for your RESULTS.

GET STARTED

2021 Emerging Tech USPS Direct Mail Promotion and Incentive

2% USPS Postage Discount Promotion

2021 Emerging Tech USPS Promotion And Incentive

2% USPS Postage Discount Promotion
USPS logo
Spectrum Marketing Companies Logo

2% USPS Postage Discount Promotion

FOR DIRECT MAIL CAMPAIGNS USING EMERGING AND ADVANCED TECHNOLOGY

The US Postal Service continues to encourage the adoption of new technologies and implement systems that help the consumer connect from the physical world of direct mail to the digital environment. The objective is to continue to build on the powerful impact of direct mail but promote enhancements that increase its effectiveness and ROI as a marketing channel.
To further this effort, the USPS is running a unique promotion to encourage marketers to integrate “Emerging and Advanced Technologies” into their direct mail campaigns. Spectrum’s Spectrum Mail Plus service, when added to direct mail (details below), has been pre-qualified for this promotion. From March 1st to August 31, 2021, the USPS is offering a 2% discount on postage for any direct mail campaign using a qualifying technology like Spectrum Mail Plus. In addition, Spectrum Marketing Companies is adding a 2% discount on the rest of the campaign as an additional incentive.
Call your Spectrum representative to learn more and take advantage of this unique offer and enhance the results of your direct mail marketing campaign at the same time.

INCENTIVE PERIOD

March 1, 2021 – August 31, 2021 (Must mail during this time period)

USPS

2% OFF POSTAGE

PLUS

SPECTRUM

2% OFF THE REST!

DETAILS

USPS 2% DISCOUNT OFF POSTAGE

when mailing with a qualified “Advanced Postal Technology” which includes Spectrum Mail Plus during the incentive period.

SPECTRUM WILL EXTEND THE 2% DISCOUNT

to the rest of the campaign’s cost when you add Spectrum Mail Plus!

QUALIFIED FOR DISCOUNT

smp mailer dashboard
Spectrum MailPlus Direct Mail to Digital Logo

7 integrated digital technologies designed to target, attract, engage, and convert your best prospects.

Seamlessly integrated Direct Mail, Social Media, Mail Tracking, Online Follow-Up Ads and Call Tracking that maximize the impact of your marketing campaigns.
All monitored through a single client-side reporting dashboard!

DON’T MISS THIS GREAT OPPORTUNITY!

Add Spectrum Mail Plus And Save!

LOOKING FOR HIGH-RESPONSE DIGITALLY ENHANCED DIRECT MAIL? SPECTRUM CAN HELP.

The economy continues to open up. Now is a great time to take advantage of this great offer and reach out to your target audience with Spectrum Mail Plus, our digital enhancement to direct mail. It’s a cost-effective direct mail centric marketing program that integrates your mailing list with online ads for increased response. If you are looking to boost sales, promote products or services, or a sales event, then Spectrum Mail Plus can be particularly powerful. Contact us today to get started!
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