What are the advantages of direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
Continue readingWhy Penetration Reports Are Important To Success
A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively. Penetration reports allow us to target the neighbors of your customers, those that are more likely to be interested after hearing about you.
Continue readingThe Only 3 Ways to Grow Your Business
With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.
Continue readingSpring Marketing Strategies That Work
Believe it or not, Spring is right around the corner! And with it comes a host of exciting Spring marketing strategies that your business can capitalize on. Here’s some fun ideas and tips we’ve compiled to help you plan.
Continue readingUSPS Informed Delivery from Spectrum
Print Advertising Drives Local Shopping
Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.
We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.
Continue readingTop 7 Direct Mail Trends for 2022
Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.
We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.
Continue readingThe Future of Direct Mail
Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.
We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.
Continue reading