Miscellaneous articles that aren’t specific enough for other categories.
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
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Postcards and self-mailers (anything that is not mailed in an envelope) can be an affordable, effective way to reach customers in almost any industry. They are a great way to promote or announce new products, services, special events, or new business information.
Get Personal! When communicating with existing customers, adding personalization to your letter mail can make all the difference. Send standard letter formats or choose full variable laser printing to add even more personalization to your next mail marketing campaign.
DOMINATE THE MAILBOX!
Fighting to stand out in the crowd is a lot easier with one of our MONSTER mailers, OVERSIZED direct mail formats, or LARGE FORMAT direct mail postcards. Strengths of large sized postcards include: Reads fast – no envelope. Inexpensive to produce. Deliver your next mail campaign with additional can’t-miss impact. Mailed Smart Saturation only, these economical pieces maximize each marketing opportunity.
Postcards are an affordable, effective way to reach customers, and adding some interaction to your piece can create higher response rates and sales.
Spectrum’s marketing experts, experienced in your industry, work with you to develop custom direct marketing campaigns leveraging proven strategies that help increase sales while delivering measurable marketing results.
Proven to generate results in a wide variety of industries, gift cards have some of the highest redemption rates of any marketing campaign. Gain new customers and build customer loyalty with one of Spectrum’s winning gift card mailers.
We’ll design, print, and mail your brochure or catalog
Your company’s brochure is often the first opportunity for a prospective customer to review your business, product or general services. Don’t let this critical first impression fall flat. Let Spectrum’s professional team of marketers and designers craft a piece that makes a lasting impact.
Take-out menus and promotional restaurant menu mailers are some of the most effective direct mail marketing pieces available. Our award-winning design department can create a unique menu mailer with promotional offers, contact information, and everything your restaurant needs to be successful.
Single or double-sided flyers are a great low-cost advertising piece that can be handed out, displayed at point of sale, or delivered as a targeted mailing. Spectrum’s in-house printing team can produce flyer printing runs of any size quickly.
A SPECIALTY PRODUCT
Coupon Books and magalogs (small magazine catalogs) are made in a variety of ways with a wide variety of styles. From cheap post-note style single-color coupon books, to high-quality full-color premium seasonal marketing and advertising formats, Spectrum can print and mail it.
Die-Cut Door Hangers are an easy way to remind people of your business. Add these printed cards to any coordinated promotional marketing kit. Ask a Spectrum representative for more details.
As the holiday season approaches, we want to share some insights on the signifcance of timing in direct mail campaigns during this critical period and how Spectrum can help you achieve success with your marketing outreach.
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What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
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Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here’s a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond.
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A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively.
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With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.
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Believe it or not, Spring is right around the corner! And with it comes a host of exciting Spring marketing strategies that your business can capitalize on. Here’s some fun ideas and tips we’ve compiled to help you plan.
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Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.
Updated January, 2023
People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business
Retargeting reimagined with direct mail. Turn your anonymous website visitors into the most qualified mailing list using Spectrum MailPlus LEADMatch.
We identify postal addresses of visitors and send them a physical mail piece based on what actions they took while on your website.
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