When should you use direct mail advertising?

What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.

Top Direct Mail Trends for 2023

Our marketing team has taken a deep dive into some statistics and trends we monitor and catalog throughout the year. Here’s a look at the top direct mail trends that we think will drive direct mail success in 2023 and beyond.

What are the advantages of using direct mail Advertising?

What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.

direct mail direct mail ROI Direct Mail Statistics direct marketing

Why Penetration Reports Are Important To Success

A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively.

The Only 3 Ways to Grow Your Business

With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.

Spring Marketing Strategies That Work

Believe it or not, Spring is right around the corner! And with it comes a host of exciting Spring marketing strategies that your business can capitalize on. Here’s some fun ideas and tips we’ve compiled to help you plan.

USPS Informed Delivery from Spectrum

Informed Delivery from Spectrum Mail Plus

Direct Mail With Informed Delivery^® By USPS^®

What Is Informed Delivery® Email Service?

SEE WHAT’S COMING IN THE MAIL

Informed Delivery® is a free subscriber based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mailpieces and track packages in one convenient location.*

Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.

ADD DIGITAL TO DIRECT MAIL

Informed Delivery® offers businesses the opportunity to engage users through a digital advertisement along with their scanned mail piece that generates additional consumer impressions, interactions, and insights.

*Images are only provided for letter-sized mail pieces that are processed through USPS’ automated equipment.

How Does Informed Delivery® Work For Consumers?

Users have the ability to view grayscale images of the exterior, address side of letter-size mailpieces arriving soon. And in some cases with oversized mail, a full-color representative image. Mailpiece images are available via email notification, online dashboard, or mobile app.

Consumer signs up for Informed Delivery® on USPS.com.
Mail is scanned at the USPS sectional facility producing an image during processing.
Images are matched to delivery points and mailer interactive campaigns are applied.
User receives mail piece images via Informed Delivery® daily email.
User receives physical mail pieces in their mailbox.

What Value Do Informed Delivery® Campaigns Add?

INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.

Great Open Rates – 61% of subscribers open their daily Informed Delivery® email
Know exactly how many people are checking their mail digitally
Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
Increase Brand Recognition – Each view adds to your overall brand recollection.
Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
Additional Campaign Performance & Data Insights – Further optimize your marketing spend.

Informed Delivery® Subscriber Statistics

Over 52 Million Subscribers And Counting

Signups Increasing By 18% Year Over Year Growth

66% Of People Open Their Alerts/Emails Daily

Informed Delivery Has An Average Click Through Rate Of 1.01%

Updated January, 2023

Got A New Mover Direct Mail Campaign?

Adding Informed Delivery® for new movers is a no-brainer!
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.

And this means that new movers have exceptionally high subscription rates. We have been seeing new mover match rates over 25%. New movers are already exceptional prospects for direct mail – add the power of Informed Delivery® to get an additional impression.

Add Informed Delivery^® To Any Direct Mail Campaign For Only $149!

SPECTRUM IS HERE TO HELP

Need marketing help during the coronavirus pandemic? Spectrum Marketing Companies can help! Our expert marketing strategists are standing by to help you through this health and economic crisis. We have the marketing solutions, tools and guidance that you need in order to make it through these challenging times.

People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business