Direct Mail has always used coupons effectively to drive action. But in the current market, it’s more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives.Continue reading
Measuring the return on investment (ROI) for direct mail marketing helps you to evaluate the success of the campaign.Continue reading
A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively. Penetration reports allow us to target the neighbors of your customers, those that are more likely to be interested after hearing about you.Continue reading
OMNI-CHANNEL MARKETING SOLUTIONS
Direct Mail Evolved.
Increase Campaign Response by 23-46%
Seamlessly combine your direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.
The Results Are In.
Spectrum Mail Plus
Integrate Direct Mail with Online Follow-Up with Google Ads & Social Media for Even Greater Marketing RESULTS!
Seamlessly integrate direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.
USPS INFORMED DELIVERY
PHONE CALL TRACKING
ONLINE FOLLOW-UP ADS
SOCIAL MEDIA FOLLOW-UP ADS
In addition, our LeadMatch service will capture leads who visited your website from your mailing, as well as visitors NOT from your mailing. Then utilize direct mail retargeting to increase conversion on those highly interested prospects!
Spectrum Mail Plus
How it Works
It all starts with direct mail.
Direct mail pieces are mailed to your target market. This tried and true marketing medium yields marketing RESULTS by delivering your well-designed message right to your prospect’s mailbox.
Then, your Spectrum Mail Plus omni-channel marketing campaign touches your audience simultaneously across the web while tracking engagement – including visits to your website.
We provide you with an online marketing dashboard so you can easily track all of your campaign performance in real time!
MATCH YOUR DIRECT MAIL LIST WITH FACEBOOK AND INSTAGRAM USERS
We take your direct mailing list and MATCH leads with their Facebook and Instagram user accounts. Resulting in increased conversion rates.
With SocialMatch your target market will see your ad on their Facebook & Instagram feeds BEFORE the mail piece even reaches mailboxes and without them having to visit your website. The 14-day program begins on the mail date.
80% of sales are made between the 8th & 12th contact. With SocialMatch you can reach your targeted prospects at yet another activation point!
KNOW EXACTLY WHEN YOUR MAIL IS DELIVERED - AND PLAN FOR IT!
Track & Measure Direct Mail Campaigns with Spectrum Mail Plus!
Using a cutting-edge barcode technology system, we track the mailing delivery process of your order. Know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers. We provide you with tracking on your mail delivery all the way down to the per piece level.
ALERT & ENGAGE PROSPECTS OF YOUR MAIL DELIVERY
Increase ROI by putting your mail piece in both the digital world and physical world simultaneously.
With Informed Delivery® integration, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.
When someone clicks through to your website, our Google ads and social media follow-up will be triggered!
OVER 42 Million Subscribers! And GROWING each week!
68% email open rate!
TRACK AND RECORD PHONE CALLS FROM YOUR CAMPAIGN
Phone Call & Message Tracking
Seamlessly track the effectiveness of your direct mail campaign by tracking and recording every call that comes in as a result of the mailing. In addition, send auto-responding text messages and view engagement.
With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.
Full demographic and geographic data available on each caller.
RETARGET LOST PROSPECTS WITH GOOGLE ADS ON THE WEB
Online Follow-Up Ads
Increase conversions by pairing your direct mail campaign with the Google Display Ads Network.
Your direct mail campaign is sent out and tracked with our mailing tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with your display ad on the Google Display Ads Network directing them back to your website.
Text and image ads matching your campaign’s design and special offers follow your website visitors around the internet after they leave your site.
26% increase in complete conversions when users who have been retargeted return to the website.
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure!
INCREASE CAMPAIGN VISIBILITY AND CONVERSIONS!
Social Media Follow-Up Ads
Increase conversions by pairing your direct mail campaign with your audience’s Facebook and Instagram accounts.
Social Media Follow-Up is integrated into Spectrum Mail Plus to offer you the opportunity to increase conversions by pairing your direct mail campaign with Facebook and Instagram ads.
When the user logs into Facebook or lnstagram, they will be shown an ad from your website right in their Newsfeed, where they’re more likely to interact and view the ad.
4 HRS The average person spends almost 4 hours per day on Facebook and Instagram – and they have over 3 billion active users!
NOW YOU’LL KNOW WHO VISITED YOUR WEBSITE FROM YOUR MAILING!
Track and record all website visitors as a result of your mailing and match them to their physical address including those that didn’t visit as a result of your mail campaign.
You never knew who came to your website from your mailing…UNTIL NOW!
Spectrum Mail Plus uses an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.
Download your hottest leads daily and utilize their physical mailing address to deploy direct mail retargeting programs!
96% of website visitors leave without taking action, many of which leave to view a direct competitor.
Now you can identify them by name and mailing address and add them to your next campaign or remarketing campaign as highly qualified prospects.
Finally, complete attribution of your direct mail marketing campaigns!
Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard. Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!
NO LEAD LEFT BEHIND
Increase Your Direct Mail Campaign Results by 23-46%
Don’t run your next direct mail campaign without learning more about what Spectrum Mail Plus can do for your RESULTS.
8 Of The Best Direct Mail Examples To Inspire Your Next Advertising Campaign
Fed up with the changing algorithm of search engines like Google making it more difficult to advertise online? Not reaching your target audience on social media platforms like Facebook and Instagram? Finding it hard to keep up with the ever changing digital marketing landscape? Wish there was an effective way to reach your target audience and convert prospects into customers like crazy?
Well, there is. And, it’s actually been around for a long time – direct mail marketing. Need some inspiration for your next direct mail advertising campaign? Check out the different benefits of these great direct mail examples for creating winning mail campaigns.
Direct Mail Marketing Response
What Makes Direct Mail So Effective?
Let’s take a closer look at some of the best types of direct mail examples to inspire your next direct mail campaign:
Oversized Postcards And Mail Pieces
Bright Colors, Bold Text
Multiple Coupons With Variety Of Offers
Gift Card Mailers
Gift Card Mailers
Large Menu Mailers
Extended Gate Fold Mailer
Extended Gate Fold Mailer
Seamlessly Track And Enhance Your Direct Mail Results With Integrated Digital Technologies
Increase The Response Of Your Next Direct Mail Campaign By 23-46%
Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus seamlessly combines your direct mailer with seven digital technologies to maximize your campaign’s impact. Increase your ROI by reaching your target audience on multiple channels simultaneously.
We hope you found these direct mail examples to be inspiring to your next campaign. Adding any of these features to your direct mail piece will help ensure its success.
Need help with developing a direct mail campaign?
Contact us to develop a winning direct mail program today! Contact Us >
Direct Mail With Informed Delivery® By USPS®
What Is Informed Delivery® Email Service?
SEE WHAT’S COMING IN THE MAIL
Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.
SEE WHAT’S COMING IN THE MAIL
How Does Informed Delivery® Work For Consumers?
- Consumer signs up for Informed Delivery® on USPS.com.
- Mail is scanned at the USPS sectional facility producing an image during processing.
- Images are matched to delivery points and mailer interactive campaigns are applied.
- User receives mail piece images via Informed Delivery® daily email.
- User receives physical mail pieces in their mailbox.
What Value Do Informed Delivery® Campaigns Add?
INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.
Informed Delivery® Subscriber Statistics
Got A New Mover Direct Mail Campaign?
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.
Add Informed Delivery® To Any Direct Mail Campaign For Only $99!
SPECTRUM IS HERE TO HELP
People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business
What is Direct Mail?
Direct Mail is a piece of tangible advertising that is sent to a customer or prospects physical mailing address.
Direct mail is a specific type of direct response marketing that is designed to elicit an instant response by encouraging prospects to take a specific action. Direct Mail is also the typical starting point to an omni-channel direct marketing campaign.
What Makes Direct Mail Effective?
Who is Your Target Audience?
- Who is your audience?
- Where are they geographically?
- How do you reach them?
- How far is your customer willing to travel for your products or services?
- Metaphorically, what does your customer look like?
Designing a Winning Direct Mail Piece
- A clear and obvious call to action
- An enticing special offer, deal, and/or coupons
- A message that clearly defines the reason for the mailing
- Captivating and clear imagery
- Your branding, logo and contact information
What makes you stand out?
Efficiency is critical
Where's the Value?
- What can you give to your customers?
Tailor your offer
Pre-Sorting and Mailing
Pre-Sorting and Mailing
Designing a Winning Direct Mail Piece
Direct mail in essence is easy to understand, however, executing a campaign isn’t. Spectrum Marketing Companies has been delivering direct mail campaigns that get RESULTS for decades. Working with us makes everything easier when it comes to your marketing.
3 Ways To Grow Your Business!
1. New Customers
2. Increase Return Visits
Still the one and Stronger Than Ever
When you think of the future of marketing, what comes to mind?
A savvy business person knows that it is wise to diversify their marketing efforts, rather than to focus exclusively on one channel. In this day and age, it’s easy to consider more traditional methods of marketing your business to be old news, but what you might not have considered is that nearly two-thirds of people have made a purchase as a result of a direct mail piece!*
Drive Consumers to Your Website Using an Enticing Offer or Promotion
Use Variable, Personalized Copy
Is Your Advertising Suffering from Poor Performance?
Where is it failing?
Marketers have seen a wide range of traditional advertising become less and less effective in recent years. Some of the reasons for the poor ad performance are obvious, while others require a little more exploration.
Newspapers – Circulation and readership are down so there’s just not enough people seeing your advertisement.
Billboards – The days of relying on consumers to read your billboards as they drive by are gone. Typically, passengers were counted as likely consumers of the message. Most drivers and passengers are talking or focused on their phones or tablets with limited focus on anything outside of their direct line of site, including billboards.
TV / Radio – Digital recording and on-demand TV has enabled consumers to skip advertising. To make matters worse, entire market segments are consuming shows and content through services like Netflix, Hulu, Satellite Radio, and Spotify, that eliminate the potential for effective local advertising altogether.
What about email and digital advertising?
Email – What started out as a potentially dominant marketing tool has been diluted due to a heavy volume of spam and junk emails. Email has been further diminished by the transition to mobile devices with as many as 75% of the market reading most of their email on smartphones or tablets. The high-impact nature of reading on a desktop monitor is now gone and the subject line needs to be compelling or it will likely be skipped over in the millisecond evaluation made by mobile users.
Social Media – While social media will continue to evolve, it is seen by many as potentially hitting a break point where consumers are feeling overwhelmed by the social pressure to participate in sometimes dozens of platforms. From leaders like Facebook, Twitter and Instagram to newcomers like Snapchat and Yik Yak, consumers are spending so much time keeping up with the latest trends and generating content that marketers need to question where the real commerce is taking place.
Digital / Online– Search engine marketing and optimization are critical components to any marketing strategy and in most cases provide a reasonably strong ROI. However, this marketing component is heavily reliant on the consumer making a buying decision and actively searching for solutions to make a price comparison. The “in market” consumers are only a small part of the potential market, typically 3% at any given time. As marketers, we need to rely on strategies that pull more prospects into the market BEFORE they choose to enter on their own. Promotional efforts will often limit the extent of competition evaluated at the same time and will greatly increase the number of prospects. It’s great if online efforts generate 50 leads per month at a low cost per lead, however, if a business needs 300-400 prospects to meet its objectives, expanding beyond online efforts aimed primarily at those currently in the market is important.
Does anything perform well?
Using coupons makes it easy to target your campaigns to specific groups of customers. Want to promote a baby product to new mothers? Design a coupon with pastel colors and pictures of items associated with child care – rattlers, pacifiers, or baby bottles, for example. Selling professional services? Capture interest by designing a coupon with your target audience in mind. Someone in need of a bookkeeper would probably respond better to a conservative design than one with a lot of different colors and font styles.
What kind of direct mail performs the best?
In our experience, we’ve found that oversized direct mail pieces, such as the monster mailer, are 15% more likely to be noticed by a prospect who hasn’t done business with you yet. At 8.5″ x 14″, this piece still fits into both urban and rural mailboxes and turns your message from a 3 second reader into a 30 second reader. These mailers see a higher response rate because of their increased real estate for a bigger and bolder design for your offers.