What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.
Continue readingWhat are the advantages of using direct mail Advertising?
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.
Continue readingDirect Mail Meets Consumer Coupon Demand
Direct Mail has always used coupons effectively to drive action. But in the current market, it’s more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives.
Continue readingMeasuring Direct Mail ROI
Measuring the return on investment (ROI) for direct mail marketing helps you to evaluate the success of the campaign.
Continue readingWhy Penetration Reports Are Important To Success
A penetration report gives you the ability to target direct mailing efforts further than zip code mailing. Targeting areas where your products and services are more likely used, ensuring your marketing budget is used effectively.
Continue readingUSPS Informed Delivery from Spectrum
Direct Mail With Informed Delivery® By USPS®

What Is Informed Delivery® Email Service?
SEE WHAT’S COMING IN THE MAIL
Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.
ADD DIGITAL TO DIRECT MAIL

How Does Informed Delivery® Work For Consumers?
- Consumer signs up for Informed Delivery® on USPS.com.
- Mail is scanned at the USPS sectional facility producing an image during processing.
- Images are matched to delivery points and mailer interactive campaigns are applied.
- User receives mail piece images via Informed Delivery® daily email.
- User receives physical mail pieces in their mailbox.


What Value Do Informed Delivery® Campaigns Add?
INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.
- Great Open Rates – 61% of subscribers open their daily Informed Delivery® email
- Know exactly how many people are checking their mail digitally
- Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
- Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
- More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
- Increase Brand Recognition – Each view adds to your overall brand recollection.
- Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
- Additional Campaign Performance & Data Insights – Further optimize your marketing spend.

Informed Delivery® Subscriber Statistics
Over 52 Million Subscribers And Counting
Signups Increasing By 18% Year Over Year Growth
66% Of People Open Their Alerts/Emails Daily
Informed Delivery Has An Average Click Through Rate Of 1.01%

Updated January, 2023

Got A New Mover Direct Mail Campaign?
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.
Add Informed Delivery® To Any Direct Mail Campaign For Only $149!
SPECTRUM IS HERE TO HELP
People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business
Spectrum Mail Plus | How it Works
OMNI-CHANNEL MARKETING SOLUTIONS

Direct Mail Evolved.

Increase Campaign Response by 23-46%
Seamlessly combine your direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.
The Results Are In.
- 80% of sales are made between the 8th-12th touch
- Get up to 8-16 impressions to the direct mail audience for a fraction of the cost of a stamp!
- Real time trackable results through our marketing dashboard making it easy to see attribution and ROI
- Omni-channel marketing that integrates with the power of direct mail for an average 23-46% lift in response!
- No lead left behind and no marketing spend left on the table!
Spectrum Mail Plus
Integrate Direct Mail with Online Follow-Up with Google Ads & Social Media for Even Greater Marketing RESULTS!
Seamlessly integrate direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.

SOCIAL MATCH

MAIL TRACKING

USPS INFORMED DELIVERY

PHONE CALL TRACKING

ONLINE FOLLOW-UP ADS

SOCIAL MEDIA FOLLOW-UP ADS
In addition, our LeadMatch service will capture leads who visited your website from your mailing, as well as visitors NOT from your mailing. Then utilize direct mail retargeting to increase conversion on those highly interested prospects!
Spectrum Mail Plus
How it Works
It all starts with direct mail.

Direct mail pieces are mailed to your target market. This tried and true marketing medium yields marketing RESULTS by delivering your well-designed message right to your prospect’s mailbox.
Then, your Spectrum Mail Plus omni-channel marketing campaign touches your audience simultaneously across the web while tracking engagement – including visits to your website.
We provide you with an online marketing dashboard so you can easily track all of your campaign performance in real time!
MATCH YOUR DIRECT MAIL LIST WITH FACEBOOK AND INSTAGRAM USERS
1
Social Match
We take your direct mailing list and MATCH leads with their Facebook and Instagram user accounts. Resulting in increased conversion rates.
With SocialMatch your target market will see your ad on their Facebook & Instagram feeds BEFORE the mail piece even reaches mailboxes and without them having to visit your website. The 14-day program begins on the mail date.
80% of sales are made between the 8th & 12th contact. With SocialMatch you can reach your targeted prospects at yet another activation point!
KNOW EXACTLY WHEN YOUR MAIL IS DELIVERED - AND PLAN FOR IT!
2
Mail Tracking
Track & Measure Direct Mail Campaigns with Spectrum Mail Plus!
Using a cutting-edge barcode technology system, we track the mailing delivery process of your order. Know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers. We provide you with tracking on your mail delivery all the way down to the per piece level.

ALERT & ENGAGE PROSPECTS OF YOUR MAIL DELIVERY
3
Informed Delivery®
Increase ROI by putting your mail piece in both the digital world and physical world simultaneously.
With Informed Delivery® integration, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.
When someone clicks through to your website, our Google ads and social media follow-up will be triggered!
OVER 42 Million Subscribers! And GROWING each week!

68% email open rate!
TRACK AND RECORD PHONE CALLS FROM YOUR CAMPAIGN
4
Phone Call & Message Tracking
Seamlessly track the effectiveness of your direct mail campaign by tracking and recording every call that comes in as a result of the mailing. In addition, send auto-responding text messages and view engagement.
With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.
Full demographic and geographic data available on each caller.

RETARGET LOST PROSPECTS WITH GOOGLE ADS ON THE WEB
5
Online Follow-Up Ads

Increase conversions by pairing your direct mail campaign with the Google Display Ads Network.
Your direct mail campaign is sent out and tracked with our mailing tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with your display ad on the Google Display Ads Network directing them back to your website.
Text and image ads matching your campaign’s design and special offers follow your website visitors around the internet after they leave your site.
26% increase in complete conversions when users who have been retargeted return to the website.
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure!

INCREASE CAMPAIGN VISIBILITY AND CONVERSIONS!
6
Social Media Follow-Up Ads
Increase conversions by pairing your direct mail campaign with your audience’s Facebook and Instagram accounts.
Social Media Follow-Up is integrated into Spectrum Mail Plus to offer you the opportunity to increase conversions by pairing your direct mail campaign with Facebook and Instagram ads.
When the user logs into Facebook or lnstagram, they will be shown an ad from your website right in their Newsfeed, where they’re more likely to interact and view the ad.
4 HRS The average person spends almost 4 hours per day on Facebook and Instagram – and they have over 3 billion active users!

NOW YOU’LL KNOW WHO VISITED YOUR WEBSITE FROM YOUR MAILING!
7
Lead Match
Track and record all website visitors as a result of your mailing and match them to their physical address including those that didn’t visit as a result of your mail campaign.
You never knew who came to your website from your mailing…UNTIL NOW!
Spectrum Mail Plus uses an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.
Download your hottest leads daily and utilize their physical mailing address to deploy direct mail retargeting programs!
96% of website visitors leave without taking action, many of which leave to view a direct competitor.
Now you can identify them by name and mailing address and add them to your next campaign or remarketing campaign as highly qualified prospects.
- Purchase a list (Optional) of who came to your website from the mailing list and what actions they took.
- And mail to unique visitors who came to your website who weren’t on your mailing list!


Reporting Dashboard
Finally, complete attribution of your direct mail marketing campaigns!
Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard. Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!
NO LEAD LEFT BEHIND
Increase Your Direct Mail Campaign Results by 23-46%
Don’t run your next direct mail campaign without learning more about what Spectrum Mail Plus can do for your RESULTS.
8 Of The Best Direct Mail Examples To Inspire Your Next Advertising Campaign
8 Of The Best Direct Mail Examples To Inspire Your Next Advertising Campaign

Fed up with the changing algorithm of search engines like Google making it more difficult to advertise online? Not reaching your target audience on social media platforms like Facebook and Instagram? Finding it hard to keep up with the ever changing digital marketing landscape? Wish there was an effective way to reach your target audience and convert prospects into customers like crazy?
Well, there is. And, it’s actually been around for a long time – direct mail marketing. Need some inspiration for your next direct mail advertising campaign? Check out the different benefits of these great direct mail examples for creating winning mail campaigns.

Direct Mail Marketing Response
What Makes Direct Mail So Effective?
Let’s take a closer look at some of the best types of direct mail examples to inspire your next direct mail campaign:
Oversized Postcards And Mail Pieces

KEY BENEFITS
- Makes a great impression!
- Oversized – 8.5″ x 14″
- Lots of room for offers, products and other information
- Affordable and effective

KEY BENEFITS
- Bright attention getting colors
- Bold impossible-to-ignore text
- Short but clear message
Bright Colors, Bold Text

KEY BENEFITS
- Bright attention getting colors
- Bold impossible-to-ignore text
- Short but clear message
Personalization

PERSONALIZE BY:
- Name
- Past purchasing habits
- Demographics (age, family size, salary, etc.)

Unique Piece/Design

Unique Piece/Design
KEY BENEFITS
- Stands out in the mailbox
- Is more memorable
- Less likely to be ignored
Multiple Coupons With Variety Of Offers

KEY BENEFITS
- Multiple opportunities for consumer purchases
- Increases the “shelf life” of the piece
- Less likely to be ignored
Not convinced? Look at these 6 Reasons your direct marketing campaign should include coupons. Read article >

Gift Card Mailers

Gift Card Mailers
KEY BENEFITS
- Recipient gets “free money” to spend at your store
- Consumers usually spend more than value of a gift card
- High likelihood of consumer redemption
Large Menu Mailers

KEY BENEFITS
- Additional room to push specials
- Add enticing imagery
- Ability to add coupons

Extended Gate Fold Mailer

Extended Gate Fold Mailer
KEY BENEFITS
- High likelihood of consumer redemption
- Included gift cards can be kept in a wallet/purse as a constant reminder
- Extra “showcase” space for furniture pieces

Seamlessly Track And Enhance Your Direct Mail Results With Integrated Digital Technologies
Increase The Response Of Your Next Direct Mail Campaign By 23-46%
Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus seamlessly combines your direct mailer with seven digital technologies to maximize your campaign’s impact. Increase your ROI by reaching your target audience on multiple channels simultaneously.

Ready to start your campaign?
We hope you found these direct mail examples to be inspiring to your next campaign.
Adding any of these features to your direct mail piece will help ensure its success.
Contact us today to develop a winning direct mail campaign today!
What is Direct Mail?
What is Direct Mail?

Direct Mail is a piece of tangible advertising that is sent to a customer or prospects physical mailing address.
Direct mail is a specific type of direct response marketing that is designed to elicit an instant response by encouraging prospects to take a specific action. Direct Mail is also the typical starting point to an omni-channel direct marketing campaign.
What Makes Direct Mail Effective?

Who is Your Target Audience?

- Who is your audience?
- Where are they geographically?
- How do you reach them?
- How far is your customer willing to travel for your products or services?
- Metaphorically, what does your customer look like?
Designing a Winning Direct Mail Piece

- A clear and obvious call to action
- An enticing special offer, deal, and/or coupons
- A message that clearly defines the reason for the mailing
- Captivating and clear imagery
- Your branding, logo and contact information
What makes you stand out?
Efficiency is critical
Where's the Value?
- What can you give to your customers?
Tailor your offer
Pre-Sorting and Mailing

Pre-Sorting and Mailing

Designing a Winning Direct Mail Piece
Direct mail in essence is easy to understand, however, executing a campaign isn’t. Spectrum Marketing Companies has been delivering direct mail campaigns that get RESULTS for decades. Working with us makes everything easier when it comes to your marketing.
3 Ways To Grow Your Business
3 Ways To Grow Your Business!
