Direct Mail With Informed Delivery® By USPS®

Informed Delivery from Spectrum Mail Plus

What Is Informed Delivery® Email Service?

SEE WHAT’S COMING IN THE MAIL

Informed Delivery® is a free subscriber based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mailpieces and track packages in one convenient location.*

Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.

ADD DIGITAL TO DIRECT MAIL

Informed Delivery® offers businesses the opportunity to engage users through a digital advertisement along with their scanned mail piece that generates additional consumer impressions, interactions, and insights.
*Images are only provided for letter-sized mail pieces that are processed through USPS’ automated equipment.
Spectrum USPS Informed Delivery

How Does Informed Delivery® Work For Consumers?

Users have the ability to view grayscale images of the exterior, address side of letter-size mailpieces arriving soon. And in some cases with oversized mail, a full-color representative image. Mailpiece images are available via email notification, online dashboard, or mobile app.
  1. Consumer signs up for Informed Delivery® on USPS.com.
  2. Mail is scanned at the USPS sectional facility producing an image during processing.
  3. Images are matched to delivery points and mailer interactive campaigns are applied.
  4. User receives mail piece images via Informed Delivery® daily email.
  5. User receives physical mail pieces in their mailbox.
ID Phone Mailbox Spectrum Mail Plus
USPS Informed Delivery color ride-along image

What Value Do Informed Delivery® Campaigns Add?

INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.

  • Great Open Rates – 58.6% of subscribers open their daily Informed Delivery® email
  • Know exactly how many people are checking their mail digitally
  • Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
  • Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
  • More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
  • Increase Brand Recognition – Each view adds to your overall brand recollection.
  • Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
  • Additional Campaign Performance & Data Insights – Further optimize your marketing spend.
Informed Delivery Icon

Informed Delivery® Subscriber Statistics

Over 74.8 Million Subscribers And Counting

Signups Increasing By 16% Year Over Year Growth

63.4% Of People Open Their Alerts/Emails Daily

Informed Delivery Has An Average Click Through Rate Of 1.3%

United States Postal Service

Updated August 2026

New Movers Direct Mail Campaigns

Got A New Mover Direct Mail Campaign?

Adding Informed Delivery® for new movers is a no-brainer!
One of the main USPS marketing techniques for promoting Informed Delivery to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.

And this means that new movers have exceptionally high subscription rates. We have been seeing new mover match rates over 25%. New movers are already exceptional prospects for direct mail – add the power of Informed Delivery® to get an additional impression.

Add Informed Delivery® To Any Direct Mail Campaign For Only $149!

SPECTRUM IS HERE TO HELP

Need marketing help during the coronavirus pandemic? Spectrum Marketing Companies can help! Our expert marketing strategists are standing by to help you through this health and economic crisis. We have the marketing solutions, tools and guidance that you need in order to make it through these challenging times.

People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business

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