TURNKEY

Direct Mail Marketing Programs

Reach your customers and prospects with the frequency, offers, and creative design necessary for success.

Spectrum has developed turnkey direct mail marketing programs designed to drive new business and sales while also keeping your current customers coming back again and again throughout the entire year.

Our marketing experts work with you to customize mail programs that meet each aspect of your sales and marketing goals. We’ll work with you to specify your audience and targeted geographic area, graphic design, mailing list building, printing, addressing and mailing of your campaigns.

Core Direct Marketing Programs

Choose from the programs below or ask us to create a new program just for you.

smart saturation mail marketing

Smart Saturation Mail Marketing

Saturation mailing (aka bulk mail or mass mail) delivers your message out to everyone in a specified carrier route or zip code. Spectrum has the penetration reporting and mapping tools, and a team of marketing experts to help you identify the best prospects right down to the carrier route. 

Conventional saturation mailings can cover 100% of the homes in the markets you elect, while Spectrum’s targeted Smart Saturation Mail can further increase your overall effectiveness by considering demographic information on each route such as median household income, media home value, and more.

Every piece of mail that leaves our facility has a physical address and is bar coded to ensure that it gets scanned by USPS sorting equipment for accurate delivery to every mailbox.

Get lowest postage rates possible!

  • Stand out from your competition with bigger postcards!
  • Cover 100% of your market!
  • Save drastically on postage & no additional list purchase
  • ROI – Increase response rates by increased volume
  • Target by zip code, distance, radius, medium, carrier route, and more
  • Reach customers and prospects that matter most
  • Faster delivery with 1-4 postal delivery service standard
eddm mail program

EDDM (Every Door Direct Mail) Marketing

(Every Door Direct Mail®) Marketing is the fastest, easiest, and most affordable way to reach entire neighborhoods and communities. This non-personalized option makes it easy to reach every home on the block. When you don’t need the demographic details, this is an economic way to saturate an entire area.

Please be aware that mail sizes and formats are limited with EDDM mail. Contact a Spectrum direct marketing expert to learn if this strategy is right for your business.

An affordable local mail option

  • Addressed to “local postal customer”
  • Send mail offers to every local market household
  • Design, print, and schedule mail delivery online
  • No paperwork or drop-offs at Post Office® required when Spectrum helps organize your mailing
  • Designed for small businesses and organizations
personalized mail marketing program

Personalized Mail Marketing

Personalization is one of the reasons direct mail is so effective generating RESULTS.  Spectrum uses variable date printing (VDP digital printing) and personalized landing pages (PURLs) to communicate one on one with customers and prospects.

Find new prospects with the perfect mix of geographic, demographic, and behavioral attributes. Then, instantly download your mailing list or launch complete direct mail campaigns.

Speak to your customers with personalized content!

  • Addressed to individual names and addresses
  • Utilize VDP for personal info such as car mileage data
  • Use geographic, demographic, and behavioral data
  • Triple-verified, accurate data on 200+ million consumers
  • Get higher average response rates and ROI
monthly mail marketing program

Monthly Postcard Mail Programs

Spectrum’s monthly postcard mail program is a perfect way for a business to get started with an affordable, impactful and consistent delivery of marketing messages to customers or prospects.

We’ll handle design, print, mail prep and postage.  Mailings will be distributed via saturation mail (zip codes or mail carrier routes) to defined in-home dates.

We offer a suite of direct mail products:

  • 5.5″ x 8.5″ full color postcards
  • Must be sold in multiples of 5,000
  • Extremely affordable
  • Great for new businesses
direct mail menu program

Direct Mail Menu Program

Where are we going for dinner tonight?” Answer that question for them by putting your unique menu with special offers directly in their hands. Take your rightful place on the fridge or in the menu drawer with Spectrum’s Direct Mail Menu program!

We’ll handle design, print, mail prep and postage.  Mailings will be distributed via saturation mail (zip codes or mail carrier routes) to defined in-home dates.

Perfect for restaurants, food and beverage shops

  • Large and unique formats, full color, award-winning design
  • Saturate your market and run off extras for take out/in-house
  • Proven offers, fast turnaround
  • Many formats available
  • Leverage Spectrum’s design team
  • Drives customer loyalty
new mover marketing program

New Mover Marketing

Tap into this high-response market with an exciting offer! Perfect for local businesses including home improvement services, restaurants, furniture stores, hardware and appliance retailers, insurance companies, banking and financial services, medical practices, and non-profits who want to  capture long-term, loyal customers.

Why new mover marketing?

  • Be the first to reach new movers each month
  • Targeted and accurate mailing lists
  • Defined mailing areas and neighborhood targeting
  • Premium, full-color, 5.5″ x 11″ postcards and gatefold options
monthly box topper program

Monthly Box Topper Program

Spectrum’s pizza restaurant box toppers ( we do other shops too! ) are a great way to consistently drive repeat business to your shop by adding your menu and promotion to each carton delivered.

Spectrum will create a monthly pizza box topper program specifically for your business, within your budget. We’ll help you create menu box toppers or combine with marketing promotions to keep your marketing fresh and effective.

Keep your customer coming back!

  • Choose the monthly quantity of your box toppers
  • We’ll design, print, and ship to your store with adhesive
  • Keep customers coming back
  • Announce promotions and new products
  • Repeat monthly and never run out of box toppers
opt in mail program

Opt-in Mail Program for Franchises or Multi-Stores

If you are a national franchise, multi-location chain, or small group of stores we can create opt-in mail programs that will get you volume discounts on solo direct mail based on total participation.  This allows for a higher impact piece at prices that may have been out of reach for individual budgets.  Pricing would include route selection, design, print, mail prep, saturation postage and trucking to nearest postal SCF if your location drop is over 10,000 pieces.

The more participation, the lower the price!

  • Save money due to higher volume
  • Mailed targeted saturation around your locations
  • Take advantage of discounts for higher impact pieces
  • Target, Design, Print and Mail
grand opening program

Store Grand Opening / Remodeling Programs

If you have a new store opening or a store has been remodeled or is announcing a new service level, we can put together coordinated promotional mailers that will help notify your customer base and prospects.

Spectrum can design and print the high impact mail formats you need and targeted mailing lists appended with your internal mail lists can saturate your market.

Grand opening mailers that draw attention

  • Bring attention to your company
  • Make sure the grand opening mail arrives before event date
  • Make your mailer personal
  • Announce prizes and giveaways if applicable
  • Combine with integrated marketing for max impact
blunting program

Competitive Blunting Marketing Programs

Spectrum provides direct mail strategies and solutions for using blunting to offset the sales of your competitors marketing and sales efforts.  First, we’ll research and understand what your competition is doing with their direct marketing, then we’ll determine the opportunity level you may have.

We’ll target customers and prospects so they spend money with YOUR company – not the competition.

Win your competition's customers

  • Create new campaigns to blunt the competition
  • Create penetration reports to target the right areas
  • Challenge the competitions claims and message
  • Increase your sales in competitive markets!
  • Follow up analytics to determine success and refinement
struggling store marketing program

Struggling Store Marketing Programs

If you have a struggling store or even if the store is successful but you’d like to improve performance even more, then Spectrum can design a unique piece with an exclusive offer, provide customer list scrubbing, penetration reporting analytics and mail list generation to help you target customers in your area that need an extra incentive to frequent your establishment.

Speak to your competitions customers

  • Campaigns designed to bring customers back
  • Enticing offers they can’t refuse
  • Turn around under performing stores
  • Increase sales in a single store with unique marketing
  • Use successful strategies on other low performers
fundraising program

Non-Profit, Fundraising and Appeal Programs

If you have a struggling store or even if the store is successful but you’d like to improve performance even more, then Spectrum can design a unique piece with an exclusive offer, provide customer list scrubbing, penetration reporting analytics and mail list generation to help you target customers in your area that need an extra incentive to frequent your establishment.

Speak to your competitions customers

  • Campaigns designed to bring customers back
  • Enticing offers they can’t refuse
  • Turn around under performing stores
  • Increase sales in a single store with unique marketing
  • Use successful strategies on other low performers
customer retention programs

Customer Retention Programs

If you are looking for ideas on how to grow your business, some of your best opportunities are right in front of you – 80% of your future profits will come from just 20% of your existing customers.  Our targeted direct mail solutions allows yout to deliver the right offer to the right customer at the right time.  You can also use the following mail programs to increase customer loyalty.

Birthday Marketing Programs

Birthday Marketing Programs

Send your customers something special on their birthdays!  Spectrum will create a annual program so you never miss an opportunity to show you care about their business.

Personal Thank-You Notes

Personal Thank-You Notes

Greeting cards, thank-you notes and postcards go a long way towards making customers feel appreciated and important.

Gift Card Marketing Programs

Gift Card Marketing Programs

Send purchasers a gift card to encourage another sale!  Gift cards are particularly effective as they are easy to save and enjoy higher redemption rates than most.

Special Promotions

Special Promotions

Customer-only deals inspire repeat and additional sales.  Consider inexpensive postcards or personalized letter mail with incentives.  Also, reach out to dormant accounts as well.

Printed Newsletters

Printed Newsletters

Research shows the physical nature of a printed piece along with its ability to engage, involve and communicate more extensive content has given new life back to the printed newsletter.

Holiday Card Programs

Holiday Card Programs

Set up a holiday or seasonal mailer program to reach your loyal customers with something special.  We’ll customize your list, mix with saturation mail, add live stamps, and you choose your delivery method

interactive mail marketing programs

Interactive Marketing Programs

Create more engagement opportunities and customer loyalty with interactive direct mail programs with scratch-off mailers, contest & sweepstakes mailers, QR coded web links, surveys, sales event invites, and coordinated signage for your promotional campaign.

Our technology team can also create web landing pages for your interactive mail pieces that can bridge the gap between mail and digital media.  Integrated marketing solutions >

Scratch-off Mailers

Scratch-off Mailers

Utilize one of our scratch off seals to enhance your next direct mail promotion. Prospects will pay more attention to your piece and the other information included. Offers revealed can be static or variable depending on the objectives of your campaign.

QR Code Mailers

QR Code Mailers

Adding QR codes to your mailer can make it easy for customers to connect to your web-based destination and create more opportunities for engagement.  Connect to a product or sale website, landing page, PURLs  (personalized URL), social media site, or an app store.

Contest & Sweepstakes Mailers

Contest & Sweepstakes Mailers

Nothing creates more excitement than a contest or sweepstakes mailer.  We’ll help you choose prizes for lower than you think cost with promotional insurance.

B2B and B2C Survey Mailers

B2B and B2C Survey Mailers

When you want to understand your customers or prospects better, a survey mailer is perfect for identifying your audiences specific purchasing needs and preferences. We can create a landing page for your piece with on online survey as well.

Event & Tent Sale Programs

Event & Tent Sale Programs

Attract your customers and prospects to sale events at your locations.  We’ll handle the mailing list, design the invite, create and product event signage and more.

POP & POS Sign Programs

POP & POS Sign Programs

Reinforce your message! Add-on to any direct mail marketing program with coordinated signage that Spectrum can design and print right here at our large format printing facility.

Launch your direct mail marketing program today!

603.627.0042

CONTACT A SPECTRUM EXPERT

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