Direct Mail Outperforms All Marketing Media
Direct Mail Response Rates
Outperforms all digital channels
One critical distinction direct mail continues to hold is its ability to generate a large volume of response in a localized market. While close in cost-per-acquisition to social and other digital channels, direct mail maintains the ability to cost-effectively generate a higher volume of response in a defined geography which is a critical distinction for local marketers.
Direct mail takes a more intrusive approach by presenting offers to consumers that would not otherwise have been planning on making a buying decision and pulling them into the market to take advantage of a strong offer.
All Digital Channels Combined
(Email 0.2% for a Prospect list and 0.6% for House/Total list; Social Media 0.4%; Paid Search 0.6%; Display Advertising 0.2%)