Direct Mail Plus Digital Advertising Fuels Sales
A YEAR OF GREAT OMNI-CHANNEL MARKETING RESULTS.
A little over a year ago, Spectrum launched our integrated omni-channel direct to digital advertising solution Spectrum Mail Plus to our clients with much anticipation and excitement for how it would increase campaign response. Well, we’re here to report to you that despite an extremely challenging year due to the Covid-19 Pandemic, the program has been a resounding success for our clients and it’s only getting better!
For the first time, Spectrum clients could benefit from a true mail-centric omni-channel marketing solution aimed at boosting direct mail campaigns with digital advertising solutions. Access to our online marketing dashboard, clients can easily track their campaigns and access their hottest lead prospects.
Spectrum Mail Plus seamlessly combines your direct mail marketing promotions with digital advertising to maximize your campaigns impact!
TREMENDOUS IMPACT!
We’ve had a wide range of clients launch Spectrum Mail Plus campaigns from different industries. Strategically, these campaigns can differ greatly. Whether a client is boosting weekend furniture store sales, or building year-round campaigns to drive prospects to sign up for services, the results have been consistently high, regardless of the company, product or service.
Non-profits have increased awareness of their mission, increased donations at a smaller ROI, and added interested leads their outgoing appeal mailing lists. Retail establishments have increased sale performance and foot traffic. Home services have had more website visits, more opportunity to remarket to visitors, and increased sign-ups. And automotive repair shops and dealerships have been able to execute omni-channel promotional campaigns at light speed while getting MASSIVE response.
SEE THE RESULTS!
Several case studies in a range of industries are available for download upon request. Client names have been removed for privacy.
7 integrated technologies designed to engage and convert your best prospects
- Social Match – Match your mail list to social accounts
- Mail Tracking – Track your mail down to the piece
- USPS Informed Delivery® – And impressions before your mail hits homes
- Phone Call Tracking – Track calls from your mailer
- Online Google® Follow-Up Ads – Remarketing Ads boost impressions
- Social Media Follow-Up – Follow up on Facebook and Instagram
- Lead Match – Capture leads who visited your website from your mailing
TREMENDOUS IMPACT!
SPECTRUM MAIL PLUS
First Annual Statistics Recap
Over 8 Million Mail Pieces Delivered & Counting
Over 50,000,000 Digital Ad Impressions Delivered To Lift Response
Over 1 Million Total Leads Generated
LeadMatch Identified Tens Of Thousands Of Hot Mailing Leads Matched From Website Visits
TEN$ OF MILLION$!
Spectrum Mail Plus has helped participating clients sell tens of millions in products and services! What are you waiting for? Jump on the bandwagon!
THE EVOLUTION CONTINUES
ALWAYS WORKING TO IMPROVE SERVICE LEVELS
We’ve had a wide range of clients launch Spectrum Mail Plus campaigns from different industries. Strategically, these campaigns can differ greatly. Whether a client is boosting weekend furniture store sales, or building year-round campaigns to drive prospects to sign up for services, the results have been consistently high, regardless of the company, product or service.
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NEW ONLINE DASHBOARD ENHANCEMENTS
- Enhanced Lead Filtering – Now you can filter leads by geographic area and pay for only those.
- Enhanced Lead Tracking – Now you can see which pages they visited on your site and for how long
- Enhanced Dashboard Results – Key performance Indicators (KPIs) are now available for all campaign components so you can see a snapshot of your campaigns performance in our spiffy new UI
- View Most Popular Pages Viewed – See which pages are viewed most from your campaign
- Quicker Access to KPIs – View your campaign results in real time and export KPIs as a .pdf
SPECTRUM MAIL PLUS
CASE STUDIES
Fill out our case study request form and tell us about your industry and we’ll send you a case study in your industry or similar to your business.
We started our campaign in April, 2020 during the COVID-19 pandemic to help encourage customers to invest in their pools early before the summer rush. We were able to gain 781 leads. About twice as many as we usually get in similar campaigns. Thanks Spectrum!
Marketing Director
Eco-Friendly Cleaning Services
We've been doing direct mail successfully with Spectrum for years and tried their mail plus product to boost sales events and participation increased dramatically! We leverage it for all our events now and it makes my job easier!
Marketing Director
Motorcycle Dealer Boston, MA
We've reached out to Spectrum to help us with a targeted campaign to bring in new customers in our area. Their suggestion to design a Spectrum Mail Plus campaign really worked! We were able to get 10x the impressions which resulted in an influx of new leads and customers!
Owner
Orthodontic Office
Request a Case Study
Enhance Your Next Campaign
With Spectrum Mail Plus!
LOOKING FOR HIGH-RESPONSE DIGITALLY ENHANCED DIRECT MAIL? SPECTRUM CAN HELP.
The economy continues to open up. Now is a great time to reach out to your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. If you are looking to integrate mail with digital ads as part of an omnichannel experience, promotion, or communication strategy, then our service can be particularly powerful.
Informed Delivery is one of the integrated services as well and can also result in more engagement and campaign awareness. Contact us and we’ll help you determine the ideal marketing solution to boost your business.
NOW AVAILABLE!
Add Informed Delivery® To Any Direct Mail Campaign For Only $99!
With Informed Delivery®, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.
