Standard Direct Mail Formats

Spectrum offers a wide range of direct mail formats and related printed products to support your creative marketing goals

Optimize your campaign creative with Spectrum’s extensive suite of direct mail formats and print products

For additional information, samples, and postage options, or if you would like to speak with a marketing expert, please contact us.

With one of the largest suites of standard direct mail formats & print products available in the market, finding the perfect mailer to optimize your next marketing campaign is easy. Spectrum’s creative team and graphic designers can help you make the critical decision on which mailer style and format will be most successful for your campaign.

Our in-house commercial printing facility has versatile equipment to handle all your direct mail, marketing collateral, and general commercial printing needs. Whether you are looking for a simple self-mailer or a custom die-cut folded piece with gift cards and aqueous coating, Spectrum can produce it.  If you are looking to design your mailer yourself, follow some of these inspiring examples of winning mail formats.

Hardware Client Monster Mailer for Direct Mail and Print Products

Monster Mailers & Oversized Direct Mail Postcards

Fighting to stand out in the crowd is a lot easier with one of our MONSTER mailers, OVERSIZED direct mail formats, or LARGE FORMAT direct mail postcards. Strengths of large sized postcards include: Reads fast – no envelope. Inexpensive to produce.  Deliver your next mail campaign with additional can’t-miss impact.  Mailed Smart Saturation only, these economical pieces maximize each marketing opportunity.

Popular Industries

  • Restaurants
  • Autoservice & Repair Shops
  • Furniture Stores
  • Motorcycle

Product Types

  • 8.5″ x 14″ Monster Mailers
  • 11″ x 14″ MEGA Mailers
  • 11″ x 17″ Tri-Fold
  • Half-Fold Options

Direct Mail Product Samples

Harley Davidson Rawhide Monster Mailer
8.5 x 14 Chvatal Orthodontic Direct Mail Marketing
hitchhiker folded direct mail
restaurant direct mail
Scotts hardware Gatefold Mailer

Gatefold & Die-Cut Mailers

When your message demands a unique delivery, our gate fold formats will capture the interest of any prospect with sizes beyond 2 feet! Perfect for real estate, art galleries, photographers, auto dealers – anyone that needs space and impact!

Popular Industries

  • Hardware Stores
  • Auto Dealers
  • Autoservice & Repair Shops
  • Real Estate
  • Art & Photography Studios
  • Lawncare

Product Types

  • Oblong Tri-Fold – 25 7/8″ x 5 7/8″ – Folds to 5 7/8″ x 10 1/2″
  • 17″ x 22″ Giant – Folds to 8 1/2″ x 11″ or 5 1/2″ x 8 1/2″
  • Custom option available

Folded Mailer & Die-Cut Samples

Colorful Paint Gatefold Direct Mail
side car extended gate fold mailer
Home Sweet Home Die Cut Gatefold Direct Mail
Equestrian Direct Mailer Gatefold
Medicus Personalized Letter Mailer

Personalized Letter Mail with Envelopes

Get Personal! When communicating with existing customers, adding personalization to your letter mail can make all the difference.  Send standard letter formats or choose full variable laser printing to add even more personalization to your next mail marketing campaign.

Product Types

  • 8 1/2″ x 11″ Letters
  • Envelopes
  • Add pre-printed inserts
  • Add print & insert reply card & envelope
  • Custom solutions available

Letter Mail Samples

mossy oak letter mailer
Lawn Care Direct Marketing
Furniture Direct Marketing
non profit direct mail
killer 2 direct mailer

Gift Card Mail Programs

Proven to generate results in a wide variety of industries, gift cards have some of the highest redemption rates of any marketing campaign. Gain new customers and build customer loyalty with one of Spectrum’s winning gift card mailers.

Popular Industries

  • Hardware Stores
  • Restaurants
  • Lawncare
  • Furniture Stores
  • Jewelry Stores
  • Gift Shops

Product Types

  • Full-color glossy cardstock
  • 8 1/2″ x 11″ folds to 8 1/2″ x 5 1/2″
  • 14″ x 8 1/2″ with flap for perfed gift card folds to 5 1/2″ x 11″
  • Gatefold 25.388″ x 5.875″  folds to 10.375″ x 5.875″
  • Plastic Gift Card: 3.375″ x 2.125″ prints 4 color/black
  • Perforated Gift card option available
  • Add a second gift card for more impact!
  • 6″ x 9″ Envelope
  • Custom solutions available

Gift Card Mailer Samples

Jewelry Gift Card Program
National Furniture Sale Gift Card Program Direct Mail
Spring VIP Sale Gift Card Program Direct Mail
Jewelry Gift Card Program Direct Mail
restaurant direct mail

Menus, Mini-Menus, and Menu Mailers

Take-out menus and promotional restaurant menu mailers are some of the most effective direct mail marketing pieces available. Our award-winning design department can create a unique menu mailer with promotional offers, contact information, and everything your restaurant needs to be successful in their local area.

Popular Industries

  • Restaurants
  • Chains
  • Bars & Cafes

Product Types

  • 8 1/2″ x 11″ Tri-Fold Menus
  • Full sized custom menus
  • Mini Menus
  • Lamination Options

Restaurant Menu Samples

Annie's Cafe Double Gatefold Menu Direct Mailer
Tri-fold mailer
Lui Lui's Mini Menu with Stand
Koma Menu 8 Page Bi-Fold Direct Mail
New Movers Postcard Direct Mail

Postcards & Self-Mailers

Postcards and self-mailers (anything that is not mailed in an envelope) can be an affordable, effective way to reach customers in almost any industry. They are a greaet way to promote or announce new products, services, special events or new business information.

Popular Industries

  • Postcards and self-mailers work for almost any industry!

Product Types

  • Self Mailing Postcards
  • Postcard Mailers

Postcard and Self-Mailer Samples

Auto Service Postcard Mailer
Restaurant Postcard Mailer
Atomic Wings Postcard Direct Mailer
Attention Getter Postcard Direct Mail
Seacoast Harley Davidson Scratch Off Promotional Postcard

Interactive Mailers and Postcards

Postcards are an affordable, effective way to reach customers and adding some interaction to your piece can create higher response rates and sales.

Popular Industries

  • Jewelry & Gift Shops
  • Restaurants
  • Auto Service
  • Auto & Motorcycle Dealers
  • Hardware Stores
  • Entertainment Businesses

Product Types

  • Self Mailing Postcards
  • Postcard Mailers
  • Magnetic Postcards
  • Scratch-off Postcards

Interactive Mailer Samples

Sun Tan City QR Code Postcard
China Blossom Scratch Off Postcard
QR Code Direct Mail Postcard
Clarke's Hardware Scratch Off Postcard
CMC Direct Mail Brochure

Brochures & Catalogs

We’ll design, print, and mail your brochure or catalog
Your company’s brochure is often the first opportunity for a prospective customer to review your business, product or general services. Don’t let this critical first impression fall flat. Let Spectrum’s professional team of marketers and designers craft a piece that makes a lasting impact.

Popular Industries

  • Education
  • Non-profit
  • Healthcare
  • Business

Product Types

  • 8 1/2 x 11 Tri-Fold Folds to 3.66″ x 8.5″

Brochure Samples

Spectrum Marketing Direct Mail Brochure
Nutritional Artistry Tri-Fold Brochure Direct Mail
Double Gatefold Brochure OPTN Direct Mail
Live Tri-Fold Flyer Direct Mail

Printed or Mailed Flyers

Single or double sided flyers are a great low-cost advertising piece that can be handed out, displayed at point of sale, or delivered as a targeted mailing.  Spectrum’s in-house printing team can produce flyer printing runs of any size quickly.

Popular Industries

  • Hardware
  • Jewelry
  • Furniture
  • Motorcycle

Product Types

  • 17 x 22
  • 8 1/2 x 11

Flyer Samples

Black Bear Vineyard Private Events One Sided Flyer Direct Mail
Minute Man Infographic Flyer Direct Mail
Cub Scouts 2 Sided Horizontal Flyer Direct Mail
Zoey's Pizzaeria Flyer Direct Mail Print Product
Susan Mallery Political Direct Mail Door Hanger

Door Hangers

Die-Cut Door Hangers are an easy way to remind people of your business.  Add these printed cards to any coordinated promotional marketing kit.  Ask a Spectrum representative for more details.

Popular Industries

  • Restaurants
  • Home Improvement
  • Lawncare
  • Political
  • Professional Services

Product Types

  • 4.25″ x 11″ with die cut for door knob

Door Hanger Samples

Ron Stevens Political Door Hanger Direct Mail
Boy Scouts Door Hanger Direct Mail
Beijing Tokyo Restaurant Door Hanger Direct Mail
Junkster Door Hanger Direct Mail
Jimmy's Pizza Box Topper With Coupons Direct Mail

Pizza Box Toppers & Restaurant Box Toppers

Box toppers are great for capturing the attention of potential return customers.
See our box topper marketing program.

Popular Industries

  • Pizza Delivery
  • Restaurants
  • Home Delivery Services

Product Types

  • 5 1/2 x 8 1/2


Foodees Pizza Box Topper With Coupons Direct Mail
Romano's Pizzeria Box Topper
Papa John's Box Topper
Pizza 911 Box Topper Direct Mail Program full
Jewelry Magalog for Promotional Use

Coupon Books & Magalogs

Coupon Books and magalogs (small magazine catalogs) are made in a variety of ways with a wide variety of styles. From cheap post note style single-color coupons books, to high quality full-color premium seasonal marketing and advertising formats, Spectrum can print and mail it.

Popular Industries

  • Jewelry Stores
  • Gift Shops
  • Restaurants
  • Autoservice & Repair Shops
  • Furniture Stores
  • Hardware Stores

Product Types

  • 4.25″ x 11″
  • Custom Sizes Available

Coupon Books and Magalog Samples

Roofing Catalog - Magalog
Posh Jewelry Holiday Mini magalog
CHAD Coupon Book Direct Mail Promotion
All In One Jewelry Holiday Magalog

Launch a successful direct mail marketing campaign today!