Lift your direct mail campaign’s response!
Integrated Email Solutions
By targeting your same market area with Spectrum’s powerful local market email and social media platforms, we present your offers multiple times to the same prospects to create the frequency required to drive maximum response.
Email Marketing Solutions
Email is a powerful way to lift the overall response of your direct mail campaigns by providing a 2nd touch engagement that adds additional credibility and urgency to your message.
Convert your direct mail creative
The email format chosen is closely connected to creative decisions and how your offers are most effectively presented to the target market. Our designers and marketing experts will convert your mail to email and web that captures the attention it deserves.
We can also integrate customized web forms into your current site or landing page to capture email contacts and other valuable information on individuals responding to your campaign.
Our designers will transform your direct mail piece into a responsive email design that will look great on multiple devices including desktops, tablets and phones.
Email List Management
Target just the leads you want with access to industry-leading data and customer lists with the ability to augment your database including demographic select options.
Seeing results from your campaigns is easy. We provide email campaign analytics including click rates, open rates, and lead lists for additional marketing opportunities.
Add-On Programs for Direct Mail
Choose our retargeting & social media features for even greater RESULTS.
We can retarget email recipients with banner display ads reminding them of your email campaign and promotion while they are browsing the web.
By matching your prospects or target profile with Facebook’s social audience, your ad will appear on the Facebook News Feeds of your target users.
By matching your prospects, relevant keywords or interests with Twitter’s social audience, your ad will appear on the twitter time line of your target users through the use of promoted tweets.
Ad reminders on the web
Retargeting is driven by email open, click activities or IP targeting to the target demographic and mailing address.
We’ll place banner ads for you on nationally recognized websites and highly trafficked local sites so your target consumers will see YOUR ad while browsing the internet!
This additional frequency and exposure builds additional awareness and legitimacy for your promotional campaign.
Engage with your target audience
Target by behavior, purchase intents, relationship trends, and much more!
Reach new people who are similar to your customer base, and are likely to be interested in your business.
Facebook ads increases brand awareness and allow companies to effortlessly engage with target audiences.
Promoted & targeted Tweets
Drive more potential customers to your website and generate leads and results.
Generates leads by collecting email addresses from potential customers who have expressed interest in your product; driving more potential customers to your website and capturing qualified leads.
TARGET BY KEYWORD
Keyword targeting enables you to target your Tweets so that they show up when people are searching for topics related to your business.
- Planet Fitness Franchisee
Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets.