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Integrated Email Marketing Solutions

Geo-Targeted Email Marketing That Boosts Direct Mail

By targeting your same market area with Spectrum’s powerful local market email and social media platforms, we present your offers multiple times to the same prospects to create the frequency required to drive maximum response.

Lift your direct mail campaign’s response with integrated email marketing solutions.

Email is a powerful way to lift the overall response of your direct mail campaigns by providing a 2nd touch engagement that adds additional credibility and urgency to your message.

Cross-Media Design

Coordinate with your direct mail creative

The email format chosen is closely connected to creative decisions and how your offers are most effectively presented to the target market. Our designers and marketing experts will convert your mail to email and web that captures the attention it deserves.

We can also integrate customized web forms into your current site or landing page to capture email contacts and other valuable information on individuals responding to your campaign.

Email Marketing mockup
Responsive Design


Our designers will transform your direct mail piece into a responsive email design that will look great on multiple devices including desktops, tablets and phones.

Email List Management


Target just the leads you want with access to industry-leading data and customer lists with the ability to augment your database including demographic select options.

Campaign Analytics


Seeing results from your campaigns is easy.  We provide email campaign analytics including click rates, open rates, and lead lists for additional marketing opportunities.

Add-On Programs for DirectMail

Choose our retargeting & social media features for even greater RESULTS.

Email Retargeting

We can retarget email recipients with banner display ads reminding them of your email campaign and promotion while they are browsing the web.

Facebook Ads

By matching your prospects or target profile with Facebook’s social audience, your ad will appear on the Facebook News Feeds of your target users.

Twitter Ads

By matching your prospects, relevant keywords or interests with Twitter’s social audience, your ad will appear on the twitter time line of your target users through the use of promoted tweets.

Email Retargeting

Ad reminders on the web

Retargeting is driven by email open, click activities or IP targeting to the target demographic and mailing address.

We’ll place banner ads for you on nationally recognized websites and highly trafficked local sites so your target consumers will see YOUR ad while browsing the internet!

This additional frequency and exposure builds additional awareness and legitimacy for your promotional campaign.

Email Retargeting Laptop View

Facebook Ads

Engage with your target audience

Target by behavior, purchase intents, relationship trends, and much more!

Reach new people who are similar to your customer base, and are likely to be interested in your business.

Facebook ads increases brand awareness and allow companies to effortlessly engage with target audiences.

Facebook Ads Laptop View

Twitter Ads

Promoted & targeted Tweets

Drive more potential customers to your website and generate leads and results.

Generates leads by collecting email addresses from potential customers who have expressed interest in your product; driving more potential customers to your website and capturing qualified leads.

Keyword targeting enables you to target your Tweets so that they show up when people are searching for topics related to your business.

Twitter Ads Laptop View
"Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets."
Karan Khanna
Planet Fitness Franchisee
Lift the results of your next direct marketing campaign by integrating cost-effective email marketing solutions.

Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.