Franchise Direct Mail Marketing
Marketing communication solutions for national franchises who need creative support, brand control, and growth tools.
Leverage winning strategies used by these companies:
We provide your franchise with the tools necessary for success.
Franchise Marketing Solutions
From developing RESULTS-driven direct mail marketing campaigns to coordinating national production and logistics, we provide franchise groups with online communication systems, web-to-print solutions, brand control and scale required to succeed.
Speak with a Spectrum Franchise Marketing Expert Today!
RESULTS-DRIVEN DIRECT MAIL SOLUTIONS
You Get Superior RESULTS.
Vertically Integrated Services
Our 25 plus years of direct mail experience, industry experts and award-winning creative team combined with vertically integrated services allows your franchise to work with one partner through creative, production, postal logistics and national distribution for marketing success.
Graphic Design Support for Your Brand
Agency-Level Creative Services
We can help control the design and production of marketing materials for your franchise base. Leverage programs designed to manage the process more effectively while providing greater control over marketing communications and web-to-print solutions.
Enable Your Network to Order Online
Spectrum’s web-to-print solution utilizes the latest technologies to provide a powerful system capable of giving your franchise network a platform to manage the production and distribution over a wide range of marketing materials including personalized direct mail.
Expedited Delivery & Reduced Postal Costs
National Postal Logistics
Reducing postage cost is one of Spectrum’s primary areas of expertise and focus. Our postal analysis and optimization services in conjunction with our private trucking and strategic alliance with FedEx allows for expedited delivery to postal distribution centers saving time and expense.
SET YOUR SIGHTS ON RESULTS.
Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets.
With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!
Facebook, digital marketing, TV and newspapers just don't work nearly as well as direct mail. Direct mail is the only marketing strategy that really works and Spectrum Marketing does a great job!