Our 25 plus years of direct mail experience, industry experts and award-winning creative team combined with vertically integrated services allows your franchise to work with one partner through creative, production, postal logistics and national distribution for marketing success.
We can help control the design and production of marketing materials for your franchise base. Leverage programs designed to manage the process more effectively while providing greater control over marketing communications and web-to-print solutions.
Spectrum’s web-to-print solution utilizes the latest technologies to provide a powerful system capable of giving your franchise network a platform to manage the production and distribution over a wide range of marketing materials including personalized direct mail.
Reducing postage cost is one of Spectrum’s primary areas of expertise and focus. Our postal analysis and optimization services in conjunction with our private trucking and strategic alliance with FedEx allows for expedited delivery to postal distribution centers saving time and expense.
With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!
Spectrum Marketing has been my print company for almost 2 years. Their products are accurate, always on time, and impactful in my market. Spectrum’s prices are very competitive and products are of high quality. They take the time to work with me to ensure I am 100% happy with my product. The team is available when I need them and return phone calls and emails promptly. I’ve worked with other print vendors and Spectrum is by far a more complete company and are part of my success.
Direct mail is an important part of my business and the main way I have gotten new customers. I have been using Spectrum for a year and a half now and am not only pleased with their service, but also with the results. The oversized mailers are obviously impossible to miss in the mailbox and they have my full menu and many coupons. The response is excellent. Since I started using Spectrum mail pieces and consistent drops, one of my stores had 32% sales increase for 2014 and 36% year to date. My second store and market is up in double digits sales increase as well. In the time that I have worked with Spectrum, they haven’t made a single mistake yet. Keep up the good work!
Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets.