Holiday Direct Mail Marketing Solutions
Increase Holiday Sales and Engagement with Targeted Direct Mail Campaigns and Coordinated Signage
Start The Season Earlier
Customers are ordering now, be ready!
Plan Multiple Events
Black Friday is important, but so is the rest of the holiday season!
Customers Are Priority #1
Make your customers a priority and make them feel special with a special offer
Thank Your Customers
Plan to thank your customers at the end of the year
Ring in more sales this season with Spectrum’s holiday direct mail marketing solutions!
Spectrum’s holiday promotional direct mail programs are designed to drive maximum engagement and results for your business. Reach your targeted audience for holiday cards, holiday promotional mailers, end of year marketing and more.
Leverage our in-house creative services, graphic design, print, data targeting, mail processing & postal logistics for your holiday mail campaign.
Holiday Promotional Direct Mail Formats
Customize one of Spectrum’s proven holiday postcard and mailer formats designed to maximize campaign results
Self Mailer
5.5″ x 11″ Mails Flat! Two Color, 9 PT Hi-Bulk Finish or Full Color, 9 PT CS2 Gloss.
Extended Gate Fold Mailer
When your message demands a unique delivery, extended our gate fold format will capture the interest of any prospect.
Invite Fold
An alternative to the gift cards, this piece offers coupon discounts in a classy, fold-out invitation style mail piece.
Newsletter Brochure
Full Color Brochure sized 11” x 17” when open and 8.5″ x 11″ folded.
Spectrum's Holiday Card Program
Choose one of our pre-designed holiday cards, craft your message, include a gift card, and even add a live stamp for a more personalized feel. Contact us today for details and pricing.
10 Strategies for Successful Holiday Direct Mail Marketing
It’s crunch time! Take a look at these ten options for developing your holiday marketing strategy.
Holiday Season Dates to Remember
30% of all retail sales occur from Black Friday till Christmas.
Capitalize on these holiday marketing dates.
Plan to market to several and reach your audience frequently for maximum success!
- Thanksgiving, November 24 – This day is a great time to stop for a moment and appreciate what you have. Many businesses thank their customers for their loyalty.
- Black Friday, November 25 – The day after Thanksgiving, busiest retail shopping day of the year known for crazy deals
- Small Business Saturday, November 26 – Small Business Saturday aims to draw attention to small business owners by encouraging customers to support local businesses rather than industry giants.
- Cyber Monday, November 28 – The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date.
- Hanukkah, December 18 - 26 – Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.
- Green Monday, December 12 – Green Monday is the second Monday in December and one of the busiest retail shopping days in the US because it is 10 shopping days before Christmas.
- Free Shipping Day, December 14 – On this day, online stores around the world offer free shipping to extend the Black Friday Cyber Monday shopping excitement.
- Christmas Eve and Day, December 24 - 25 – These dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ.
- Boxing Day, December 26 – Boxing Day is a national holiday celebrated in a number of countries that are historically connected to the United Kingdom.
- Kwanzaa, December 26 – January 1 – Kwanzaa is a 7-day holiday when families honor their African heritage.
- New Year’s Eve, December 31 – The last day of the year is usually celebrated with social gatherings and watching fireworks.
Spectrum's Edge
Leverage Spectrum’s integrated services – in-house design, print, data, mail processing and postal logistics – for streamlined control and execution of your direct marketing campaigns.
Advanced Direct Mail Marketing Solutions
Choose from any one of our most popular programs to take advantage of the proven track records these campaigns have had. If you’ve got something more custom in mind we’ll be happy to help you bring your ideas to life with the help of our in-house graphics design department of over 25 creative graphic designers and marketing experts.
In-House Promotional Signage Production
Lift the results of your next direct mail campaign with coordinated signage and point-of-purchase materials from Spectrum. From yard signs and banners to window graphics and ceiling danglers, our in-house large format printing capabilities are unlimited. Think BIG, think repetition and never let yourself get lost in the crowd.