Planning your direct mail holiday checklist

It’s never too early to start planning!

Get your message out early
We all observe holiday advertising launching earlier every year.

Deliver your message frequently
There are multiple periods through the holiday season that can be important for your overall success. Have a plan to achieve the frequency needed to capture the attention your business needs.

Refine your offers
The holiday season is an important time of year for almost all businesses including your competitors. Make sure your offers grab the attention of your target market and hold up against your competition during a highly competitive timeframe.

Holiday Promotion Direct Mail
Holiday Signs and Banners for Direct Mail

Remind them it’s a unique event
Once you’ve brought the consumer into your business, use in-store signage and POP materials to reinforce the core message and elevate the sense of urgency to make a purchase.

Don’t forget your customers
Retaining and thanking customers is especially important this time of year. Don’t assume they will keep coming back. Send special holiday mailings to “Our Valued Customers” or hold special “Customer Preview Days” before your main holiday sales event.

Holiday Gifts

of US consumers own and use branded pens daily

of consumers recall the brand on a promotional product received in the past 24 months

increase in other media effectiveness by adding a promotional product to the mix

of people keep promotional products if they’re practical

holiday corporate gift ideas
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