In Their Own Words: Kabelin Ace Hardware
Direct Mail Success
“We really enjoy working with Spectrum. They have an amazing design team! The monster mailers that we have done with them have done very well. We had about a 5% response rate! We are always impressed with the quality and service at Spectrum!”
Katie Parkinson,
Marketing & Communications Manager
Kabelin Ace Hardware • La Porte, Indiana
92% of shoppers say they prefer direct mail/advertisements in the mailbox for making purchasing decisions.
77% of people sort through their physical mail as soon as they get it (Epsilon) and the same person gets the mail 91% of the time!
74% of consumers always or sometimes notice advertising in Direct Mail.
56% of consumers say they have tried a new business after receiving direct mail, while 70% have renewed previous relationships with businesses!
