Direct Mail Results Have Been “Insane”!
Business recovery from coronavirus has begun!
Are post-Covid business re-openings successful?
There’s simply nothing better than asking a client about the results of their direct mail campaigns and having the response be, “It’s been INSANE!”. Not good, not great, or above average… Insane! This particular regional furniture retailer was sidelined like many others in their industry and unfortunately located within a state that was harder hit by Covid-19 and slower to re-open. This was the first major event and promotional effort since re-opening and anxiety was running high. Would the consumers in the local area be ready to respond? Were they prepared to go out into the market? Will they be willing to spend money when so many are facing financial hardships? All reasonable questions given the situation and even more important at this critical stage of getting the business back to its prior level of success. Well, the answer to all of these questions was a resounding YES!
Over the last few months as we’ve worked with our clients, many have struggled with decisions on re-opening timing, operating practices and when to re-start their marketing efforts. While many industries that weren’t as adversely impacted never stopped marketing, others chose to hold tight until they felt they could get a reasonable response rate and ROI on their investments.
Smashes 48-Year Record by Over 30%!
Another retailer had the following comments on their recent promotion…
“I just have to tell you, your promotions just keep on setting records for us. But this last one, “The Great American Comeback” has topped them all! This past Saturday we set an all-time record for a single day of sales which catapulted us into an all-time record for monthly sales! These are 48-year records that have not just been broken by a little, they were smashed by more than 30%!!! Business is strong and that was the perfect mailer for this time.”
Getting out in front of consumers
As of the last week, we’re excited to see almost every industry category we work with on a local, regional and national basis re-engaging their marketing efforts and experiencing fantastic results. The pent-up demand for everything from automotive purchases and furniture to personal services and your favorite fast food fix, have seemed to explode almost overnight.
Businesses that are getting out in front of the consumer early, presenting compelling offers and re-assuring the public that they’ll keep them safe while conducting business, are getting well rewarded.
With discretionary dollars usually spent on vacations and related travel, many consumers have been held back on typical purchases they might have made at this time of year. Those funds are now being redirected towards home improvement, motorcycles, furniture, cars and finally going back out to eat at their favorite establishments (even if it’s under a tent at a local restaurant that’s gotten creative with their balance of inside/outside seating).
So many business owners and managers have worked tremendously hard over the last few months to persevere through some of the most challenging times in history. The fight isn’t over yet but the tenacity, creativity and dedication to driving their businesses forward is exciting to see and be a part of.
Ready for some insane marketing results?
Contact us and speak with a marketing specialist in your industry today!