Priorities Marketers Need To Keep In Mind During Covid-19

Top 6 Priorities Marketers Need To Keep In Mind During The COVID-19 Pandemic
- Don’t Stop Marketing – Do NOT completely halt all of your marketing efforts – if you can INCREASE them and capitalize on the opportunity for maximum exposure
- Niche Market Analysis – Do a deep dive analysis of your target audience and their behaviors during economic downturn
- Customers First – Focus heavily on your customer base and internal file as they are the most likely to continue to buy from you.
- Direct Market – Increase overall conversion rates by utilizing direct marketing methods that targets only people who are most likely to continue to buy during an economic downturn.
- TRACK, TRACK, TRACK – Analyze and track every marketing action and the return on investment
- Be in it for the “Long Haul” – Buckle your seatbelt and get ready for a long ride – you may not see immediate results, stick with it!

#1. Don’t Stop Marketing
#2. Niche Market Analysis
Take a deep dive analysis of your target audience and specifically their buying behaviors during an economic downturn. There is an article put out by the Harvard Business Review that goes into the psychology of consumer behavior and purchasing habits during arecession. https://hbr.org/2009/04/how-to-market-in-a-downturn-2. “It’s critical to track how customers reassess priorities, reallocate funds, switch brands and redefine value”. From groups that will “slam on the brakes” and not buy anything to people who “live for today” and continue purchases without missing a beat. Assess what this means for your organization to build the most effective marketing plan to the segments within your niche market. You have the raw data and there are resources available to assist you in analyzing that data to build your effective pandemic marketing strategy.


#3. Your Customers First
The old statistic that points out that 80% of your sales come from 20% of your customers is so important during this time. Hang onto those customers for dear life, they will be your largest asset during this time. You cannot effectively retain their business and loyalty if you aren’t communicating with them. And let’s face it – every organization in the country is sending emails on how they are handling COVID-19 including your florist, so let’s not pretend that just email is going to cut the mustard. Focus the bulk of your marketing efforts on your existing clients.
#4. Direct Marketing


#5. TRACK, TRACK, TRACK
#6. Be In It For The Long Haul
