QUICK SERVE RESTAURANT DIRECT MARKETING
Common Strategies for Success
Spectrum works with hundreds of single and multi-location quick serve restaurants across the country including some of the nation’s most recognized franchise brands.
Each brand uses a different array of mailer sizes and formats, frequency to the mailbox, special offers, and customer targeting methods that we have determined are successful for them. You can learn more about our restaurant industry mail programs here.
Leverage Proven Solutions
While each brand has unique marketing goals, every approach to direct mail is unique. Here are some common direct marketing strategies that continue to yield superior RESULTS for our quick serve restaurant clients.
LOTS OF COUPONS
Multiple coupon offers for various items, or staggered for different weeks with different expiration dates.
BIGGER IS BETTER
Our 11”x 14” Monster Mailers dominate the mailbox!
MAKE THEM HUNGRY
Use oversized mailers that have plenty of space to show lots of great food choices.
Implement in-store signage with a coordinated message to lift awareness and further increase response.