Recurring Donations are Key to Growing Your Non-Profit

Build Donor Lists to Increase Recurring Revenue
- Append your data list resulting in new donors
- Locate new potential donors in your geographic area
- Mailing list acquisition
- Merge / Purge / Dedupe
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Monthly Donations Add Up
Donating less money more times during one year is better than large one-time donations
Focus on converting one-time donors to monthly ones


Focus on converting one-time donors to monthly ones
- Leverage our industry specialists’ years of experience
- Design eye-catching graphics for your marketing campaigns
- Develop a direct marketing strategy for mail drops to maximize results
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Have a reliable source of income to budget for the year with monthly recurring donations.
Individuals Donate the Most
Foundations donate large amounts to non-profits but it pales in comparison to individuals

Foundations only give 16% of all donations. The majority comes from individuals.
Brand Your Material
Branded pages garner more recurring donations

- Create web banner ads that match your branding and audience
- Create stunning direct mail pieces that utilize your branded image
- Create social media ads and email campaigns to maximize results
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Don’t make your donors think
On average, recurring gift installments are 43% larger on a branded page that includes suggested donation amounts.[3] Include multiple amount of suggested donation amounts as well as a custom amount. Suggesting an amount will help point your monthly donations remain consistent on the low-end especially where some people will default to the lowest amount.
Donors are 31% more likely to initiate a recurring gift on a branded donation page versus a generic one.
Share Success Stories
Most donors want to know where their money is going and who they’re helping
Sharing your success stories can help connect your audience to your efforts. Showing the emotion behind your organization will help connect your donors to your cause. 60% of people want to receive success stories and impact.[4] Implement a strategy to collect and share beneficiary stories with donors. Let Spectrum Marketing help you create your newsletters (or other marketing materials) to include those beneficiary stories. The preferred method of outreach is personalized letters by 46%.[4] The least preferred method is phone calls by 8%.

- Implement strategies to collect stories to share with your donors
- Create personalized newsletters that use your donors information to connect with them on an emotional level
- Create your mailing lists to utilize variable data fields for your direct mail campaigns
- Learn more
The preferred method of outreach is personalized letters by 46%.
Recurring Monthly Donations Are Cost Effective
A recurring monthly donor will donate forever (until they cancel)

Improve message relevancy with personalization
- Segment your targeted mailing list to send the appropriate information to the right donors
- Strategize with our marketing specialists to speak directly to each type of donor
- Learn more
Once you’ve built trust with a donor they’re more likely to continue to donate and marketing to them is much more cost effective than converting new donors.
[1] – https://www.classy.org/blog/recurring-donations-infographic/
[2] – https://www.charitynavigator.org/index.cfm/bay/content.view/cpid/42#.VS6rufnF-So
[3] – https://nonprofithub.org/wp-content/uploads/2014/05/recurring-gift_infographic.jpg
[4] – https://www.softwareadvice.com/resources/how-to-create-repeat-donors/
[5] – https://www.classy.org/blog/top-5-reasons-to-invest-in-monthly-recurring-donations/