Spectrum has developed marketing services to support a diverse range of clients with very different needs. The result is unique marketing and production services tailored to the specific requirements of each segment. Each solution aims to solve some of the most frequently encountered obstacles when executing effective marketing campaigns within a particular group.
We can coordinate our efforts through a franchisor’s centralized marketing department or work with hundreds of individual franchisees directly. Customizing an approach for each organization is entirely based on their specific needs and objectives and is developed to provide the best overall marketing communication solution and business relationship.
Our flexible on-demand marketing and web-to-print solutions empower sales teams and franchise members to access resources and assets that produce personalized marketing pieces through an online corporate marketing portal.
Working with local and national agencies of all types has led us to uniquely understand how to support the broad scope of responsibilities with which an agency is often charged. From the outsourcing of creative projects to leveraging expertise in areas such as direct mail, Spectrum’s focus is on helping our agency partners succeed.
Spectrum can help support the efforts to drive revenues in new areas such as direct mail sales and printing through its media support channel. In addition to functioning as a general, Spectrum elevates the partnership by training sales staff, providing management support, making technical expertise available and in some cases making joint sales calls for major opportunities.
Spectrum’s production divisions provide the control and attention to detail our clients require. With a wide range of equipment including short-run digital, sheet-fed/web offset printing, and large format sign and graphic printing, we can control the execution of every aspect of our customer’s projects from start to finish.