Show Your Customers Some Love
Focusing on your current customers could mean a better ROI for your future marketing campaigns.
Invest in Customer Retention
This Valentine’s Day, or every day, is a good time to think of your customers and show them how much they mean to your business. Your current customers are some of your greatest assets and you can take full advantage of that by focusing on customer retention.
A benefit of focusing on your current customers is that you will spend less money on marketing to them than you will spend trying to acquire new customers. Some things you can do to help retain your current customers include:
Send Customer Appreciation Direct Mail
Sending frequent communications in the form of direct mail that shows how much you appreciate your customers. Customer appreciation direct mail, or customer retention direct mail, could take several different forms: box toppers with coupons that get included with each order, oversized direct mail pieces, like the Monster Mailer, that feature special offers and coupons or even a card mailer with special offers for your best customers.
Listen to your customers
Listening to your customers by setting up channels to field incoming feedback and using them to better your products and services. Your customers will tell you a lot: what they like, what they don’t like and what they’d like to see from your business. By making it easy for customers to submit feedback, you can receive and act on their feedback to help make your business-to-customer relationship better. Remember, it’s all about the customer experience – if they don’t feel satisfied with what you offer, they will go elsewhere.
Engage with your customers
Using social media platforms to engage with your customers frequently in a positive and courteous manner. Customers will nearly always resort to social media to share a bad experience with a business. Change the norm by inviting customers to share great experiences with your business, placing an order, and interacting with staff. Engage with them to show that you’re actively involved in your social media presence.
If you don’t go out of your way to remind people that your company exists, they might buy products or services from your competitors. Coupons are a valuable tool for retaining existing customers and asking past customers to give your company another try. You can tailor your direct marketing offers to consumer behavior for the biggest impact.
Speaking of big impacts, did you know that 20% of your current customers will provide 80% of your future revenue? Things Remembered knows this and made an effort to market specifically to their current customers to increase their ROI.
In an effort to increase sales and consumer traffic at its 800 retail stores, pink-and-red postcards will be sent to consumers who bought at Things Remembered for Valentine’s Day last year.
“Things Remembered Woos Customers for Valentine’s Day” – DMN