Skip to content

OMNI-CHANNEL MARKETING SOLUTIONS

Spectrum MailPlus Direct Mail to Digital Logo

Direct Mail Evolved.

Identify prospects with the highest levels of interest - and mail to them!
7 integrated digital technologies designed to engage and convert your best targeted prospects
Finally complete direct mail campaign attribution!
Increase your average marketing campaign RESULTS by 23-46%!
Track and analyze across multiple online channels including Google Ads & social media
Spectrum Mail Plus Omni-channel marketing

Increase Campaign Response by 23-46%

Seamlessly combine your direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.

The Results Are In.

Spectrum Mail Plus

Integrate Direct Mail with Online Follow-Up with Google Ads & Social Media for Even Greater Marketing RESULTS!

Seamlessly integrate direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.
Spectrum Mail Plus Social Match Icon

SOCIAL MATCH

Spectrum Mail Plus Mail Tracking Icon

MAIL TRACKING

Spectrum Mail Plus USPS Informed Delivery Icon

USPS INFORMED DELIVERY

Spectrum Mail Plus Call & Text Message Tracking Icon

PHONE CALL TRACKING

Spectrum Mail Plus Online Follow-up Icon

ONLINE FOLLOW-UP ADS

Spectrum MailPlus Advantage Social Geotargeting Ads Icon

SOCIAL MEDIA FOLLOW-UP ADS

In addition, our LeadMatch service will capture leads who visited your website from your mailing, as well as visitors NOT from your mailing. Then utilize direct mail retargeting to increase conversion on those highly interested prospects!

Spectrum Mail Plus
How it Works

It all starts with direct mail.

mail delivery icon

Direct mail pieces are mailed to your target market. This tried and true marketing medium yields marketing RESULTS by delivering your well-designed message right to your prospect’s mailbox.

Then, your Spectrum Mail Plus omni-channel marketing campaign touches your audience simultaneously across the web while tracking engagement – including visits to your website.

We provide you with an online marketing dashboard so you can easily track all of your campaign performance in real time!

MATCH YOUR DIRECT MAIL LIST WITH FACEBOOK AND INSTAGRAM USERS

1

Social Match

We take your direct mailing list and MATCH leads with their Facebook and Instagram user accounts. Resulting in increased conversion rates.

With SocialMatch your target market will see your ad on their Facebook & Instagram feeds BEFORE the mail piece even reaches mailboxes and without them having to visit your website. The 14-day program begins on the mail date.

80% of sales are made between the 8th & 12th contact. With SocialMatch you can reach your targeted prospects at yet another activation point!

KNOW EXACTLY WHEN YOUR MAIL IS DELIVERED - AND PLAN FOR IT!

2

Mail Tracking

Track & Measure Direct Mail Campaigns with Spectrum Mail Plus!

Using a cutting-edge barcode technology system, we track the mailing delivery process of your order. Know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers. We provide you with tracking on your mail delivery all the way down to the per piece level.

mail delivery tracking with Spectrum Mail Pllus

ALERT & ENGAGE PROSPECTS OF YOUR MAIL DELIVERY

3

Informed Delivery®

Increase ROI by putting your mail piece in both the digital world and physical world simultaneously.

With Informed Delivery® integration, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.

When someone clicks through to your website, our Google ads and social media follow-up will be triggered!

OVER 42 Million Subscribers! And GROWING each week!

USPS Informed Delivery with Spectrum Mail Pllus

68% email open rate!

TRACK AND RECORD PHONE CALLS FROM YOUR CAMPAIGN

4

Phone Call & Message Tracking

Seamlessly track the effectiveness of your direct mail campaign by tracking and recording every call that comes in as a result of the mailing. In addition, send auto-responding text messages and view engagement.

With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.

Full demographic and geographic data available on each caller.

Phone call tracking with Spectrum Mail Plus

RETARGET LOST PROSPECTS WITH GOOGLE ADS ON THE WEB

5

Online Follow-Up Ads

Google Ads logo

Increase conversions by pairing your direct mail campaign with the Google Display Ads Network.

Your direct mail campaign is sent out and tracked with our mailing tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with your display ad on the Google Display Ads Network directing them back to your website.

Text and image ads matching your campaign’s design and special offers follow your website visitors around the internet after they leave your site.

26% increase in complete conversions when users who have been retargeted return to the website.

In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure!

Online follow up with Google Ads

INCREASE CAMPAIGN VISIBILITY AND CONVERSIONS!

6

Social Media Follow-Up Ads

Increase conversions by pairing your direct mail campaign with your audience’s Facebook and Instagram accounts.

Social Media Follow-Up is integrated into Spectrum Mail Plus to offer you the opportunity to increase conversions by pairing your direct mail campaign with Facebook and Instagram ads.

When the user logs into Facebook or lnstagram, they will be shown an ad from your website right in their Newsfeed, where they’re more likely to interact and view the ad.

4 HRS The average person spends almost 4 hours per day on Facebook and Instagram – and they have over 3 billion active users!

social media follow up with Spectrum Mail Plus

NOW YOU’LL KNOW WHO VISITED YOUR WEBSITE FROM YOUR MAILING!

7

Lead Match

Track and record all website visitors as a result of your mailing and match them to their physical address including those that didn’t visit as a result of your mail campaign.

You never knew who came to your website from your mailing…UNTIL NOW!

Spectrum Mail Plus uses an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.

Download your hottest leads daily and utilize their physical mailing address to deploy direct mail retargeting programs!

96% of website visitors leave without taking action, many of which leave to view a direct competitor.

Now you can identify them by name and mailing address and add them to your next campaign or remarketing campaign as highly qualified prospects.

Lead match with Spectrum Mail Pllus
health and fitness Spectrum Mail Plus client marketing dashboard

Reporting Dashboard

Finally, complete attribution of your direct mail marketing campaigns!

Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard.  Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!

NO LEAD LEFT BEHIND

Increase Your Direct Mail Campaign Results by 23-46%

Don’t run your next direct mail campaign without learning more about what Spectrum Mail Plus can do for your RESULTS.

Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.

Improve your campaign performance, conversions, tracking and attribution with Spectrum MailPlus.

SMC Spectrum MailPlus Lead Form