Direct Mail Marketing Strategies & Statistics for Black Friday Promotions

Are you ready? Black Friday is coming.

Direct Mail Marketing Strategies for Black Friday Promotions

Are you ready? Black Friday is coming.

One of the Biggest Shopping Days of the Year

The day after Thanksgiving, also known as Black Friday, kicks off one of the biggest shopping days of the holiday season. 

 

Between the coronavirus, increased adoption in online shopping, supply chain woes and several retail giants choosing to remain closed on Thanksgiving, retailers didn’t know what to expect during the five major online shopping days between Thanksgiving and Cyber Monday. While the Cyber 5 period looked much different than previous years, thankfully, that didn’t put a damper on spending. According to Adobe Analytics, online sales totaled a record $34.36 billion, up from $28.49 billion for the same period in 2019. ***

November and December make up 20% to 40% of annual sales for small to medium-sized businesses so make sure you are optimizing your ad spend. If you choose not to run a cohesive Black Friday direct mail marketing campaign, you could miss a large percentage of annual sales.

Put Your Best Offers in Customers Hands!

Create Even More Impact with One of Spectrum’s Eye-Catching Black Friday Direct Mail Solutions!

Deliver your Black Friday direct mail campaign before the competition so it stands out from the crowd.  Leverage one of Spectrum’s unique direct mail formats that include multiple sizes, folds, die-cuts and more to capture your audience’s attention. Of people who received a direct mail campaign, 87% were influenced to make a purchase.**
Black Friday promotional direct mail marketing

Leverage Spectrum’s Cross-Media Direct Marketing Solutions to Lift Your Campaign’s Response!

While consumers are opening their direct mail this November, make sure you’re integrating your Black Friday direct mail campaign with digital strategies. Extending your campaign to email, social media and/or IP targeted web banner ads has potential for increased response, engagement, and ultimately more sales.  Some companies think they can rely on only digital or email advertising.
Consumers start to feel overwhelmed by the sheer volume of emails they receive on Black Friday. As a result, a little over half of the emails (51%) were deleted within two seconds. The other half are viewed and certainly can be effective – and Spectrum offers the following solutions for extending your direct mail campaigns to digital. It’s important to try and make multiple impressions across all channels for your campaign. After all, multiple touches yield greater RESULTS.
  • Spectrum MailPlus Direct to Digital Solutions: Increase marketing response 23-46% with direct mail to digital omni-channel advertising
  • Email Marketing: Our designers will convert your Black Friday direct mail piece to a responsive email that will capture the attention it deserves.
  • IP Targeting/Banner Ads: Target Black Friday customers and prospects before, during, and even after your Black Friday direct mail campaign drops. Direct them to your website or landing page and present your offer(s).
  • Social Media Advertising: Gain even more traction by engaging with your target audience on Facebook and Twitter.
Spectrum MailPlus for Black Friday Omni-channel solution

Start Planning Your Black Friday Promotion Today

Don’t hesitate! Let’s plan your direct mail campaign now to ensure your campaign hits at just the right time this November. Contact Spectrum to learn more about our award-winning creative services and proven direct mail products so your campaign stands out from the crowd.
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* National Retail Federation
** ROMAX
*** Radial