Marketing Planning for Your Big Comeback During Covid-19
Time to Start Putting Together Your Business’s Plan for Your “Grand Re-Opening Event”
You’ve probably scaled back your advertising efforts, which is understandable, however, you shouldn’t have stopped marketing completely. Why? There are a variety of reasons to not stop direct marketing, the biggest of them being that consumers are spending even more time at home online surfing, on social media and checking their mailboxes – it’s the perfect time to market to them and let them know that your business is still serving your customers. With more decision makers at home, reaching out with a direct mail campaign can deliver more impressions and generate higher response.
To position your business effectively for when the time is right, we’ve developed the following planning guide. We can help you address these critical steps: