10 Strategies for Successful Holiday Direct Mail Marketing
It's 2022 and people are starting EVEN EARLIER than usual!
For the first time in history, holiday sales are predicted to rise above 1 TRILLION DOLLARS in the US this year! Are you prepared?
Capitalize on the busiest shopping time of year by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new consumers and loyal customers to your business.
You’ll give your business a boost for the following year as well. Capture their attention with a carefully planned and executed holiday direct mail marketing campaign. Let’s take a look at ten easy things you can do to improve your marketing campaigns this holiday season.
1. Use Oversized Direct Mail
Help divert consumers attention to your message and offers
2. Use House Lists To Improve Response
Increase your ROI by sending mail to your current customers
3. Incentivize With Offers & Gift Cards
Give them an incentive to shop with your business
Part of what makes direct mail so fantastically appealing to marketers is that it gives them the potential for multiple impressions compared to email. If your message is compelling, and your gift card and/or offers are highly enticing, then it’s possible that your customers will put a gift card in their wallet, leave it on their kitchen counter or put it on their fridge.
Your customers might not go running out to use them right away. However, if they’re interested they will keep your mail piece in their home instead of throwing it away. Essentially, you have given them a constant reminder of your business. There are plenty of different types of direct mail you can improve with offers.
4. Don’t Neglect The After Season Shopping
Consumers will still be purchasing after the season is over
5. Lift Response With Spectrum’s Easy Omni-Channel Solution
Spectrum Mail Plus integrates your mail with online channels
Increase your average marketing campaign RESULTS by 23-46%
6. Combine Direct Mail And Email
Give your holiday campaign a lift
Remind them with social media ads
7. Reward Loyal Customers
Making a customer feel appreciated is a fantastic way to keep them coming back
8. Start Early
The more time your marketing message spends with consumers the better
Just because you’re prepared doesn’t always mean your customer is
9. Convey Emotion
Consumers respond well to emotion so show a little in your collateral
10. Send A Thank You Card
With no agenda and no pressure show gratitude towards your customer so you’re the first place they shop
So What Is The Best Holiday Direct Mail Marketing Strategy?
There is no one tip on this list that’s going to significantly boost your marketing campaign beyond all others. However, the combination of all of these strategies is sure to help you succeed. Using all of these tips will help create a campaign that really speaks to your customers on a personal level. It will also make you more memorable during this highly competitive time of year.
Send early, send often, and stand out!
The takeaway here with holiday direct mail marketing is to be the first on customers mind. So send early and send often! Make sure when your customer sees your message throughout multiple channels that it’s consistent, includes special offers, conveys emotion, and also stands out. Making sure you touch on these main points is key to a successful holiday marketing campaign.
We’re here to help.
Whether you are current client or new to direct marketing, our marketing experts, experienced in your specific industry, will help you utilize these tips to create the perfect holiday direct mail marketing campaign.