10 Strategies for Successful Holiday Direct Mail Marketing
10 Strategies for Successful Holiday Direct Mail Marketing
It’s Crunch Time
Capitalize on the busiest time of year for shopping by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new customers for the following year.
You’ll give your business a boost during the holiday season as well. Capture their attention with a carefully planned and executed holiday direct mail marketing campaign.
Let’s take a look at ten easy things you can do to improve your marketing campaigns this holiday season.
1. Use Oversized Direct Mail
Help divert consumers attention to your offer
77 percent of consumers sort through their physical mail as soon as they get it.

2. Use House Lists To Improve Response
Increase your ROI by sending mail to your current customers
You spend less money getting a customer to return than trying to convert a consumer into a new customer.
3. Incentivize With Offers & Gift Cards
Give them an incentive to shop with your business
Part of what makes direct mail so fantastically appealing to marketers is that it gives them the potential for multiple impressions compared to email. If your message is compelling, and your gift card and/or offers are highly enticing, then it’s possible that your customers will put a gift card in their wallet, leave it on their kitchen counter or put it on their fridge.
Your customers might not go running out to use them right away. However, if they’re interested they will keep your mail piece in their home instead of throwing it away. Essentially, you have given them a constant reminder of your business. There are plenty of different types of direct mail you can improve with offers.

4. Don’t Neglect The After Season Shopping
Consumers will still be purchasing after the season is over
New customers given gift cards by relatives can be turned into loyal, returning customers with the right in-store experience. Focus on customer service during the week between Christmas and New Years.
5. Lift Response With Spectrum’s Easy Omni-Channel Solution
Spectrum Mail Plus integrates your mail with online channels

Increase your average marketing campaign RESULTS by 23-46%
Most sales are made between the 8th and 12th impression! Perfect to hype holiday sale events and promotions!
6. Combine Direct Mail And Email
Give your holiday campaign a lift

Remind them with social media ads
Social media users spend around 50 minutes per day looking at content.
7. Reward Loyal Customers
Making a customer feel appreciated is a fantastic way to keep them coming back

8. Start Early
The more time your marketing message spends with consumers the better
Just because you’re prepared doesn’t always mean your customer is
Starting early gives your marketing message more time to sit with your customers. Sending them one piece of direct mail is rarely enough to get them to buy, especially long-term.
9. Convey Emotion
Consumers respond well to emotion so show a little in your collateral

10. Send A Thank You Card
With no agenda and no pressure show gratitude towards your customer so you’re the first place they shop

Thank your customers and show your gratitude for them. It will go a long way when you’re ready to hit them with the offers and sales.
So What Is The Best Holiday Direct Mail Marketing Strategy?
There is no one tip on this list that’s going to significantly boost your marketing campaign beyond all others. However, the combination of all of these strategies is sure to help you succeed. Using all of these tips will help create a campaign that really speaks to your customers on a personal level. It will also make you more memorable during this highly competitive time of year.
Send early, send often, and stand out!
Direct Mail Marketing Strategies & Statistics for Black Friday Promotions
Direct Mail Marketing Strategies for Black Friday Promotions

One of the Biggest Shopping Days of the Year
The day after Thanksgiving, also known as Black Friday, kicks off one of the biggest shopping days of the holiday season.
Between the coronavirus, increased adoption in online shopping, supply chain woes and several retail giants choosing to remain closed on Thanksgiving, retailers didn’t know what to expect during the five major online shopping days between Thanksgiving and Cyber Monday. While the Cyber 5 period looked much different than previous years, thankfully, that didn’t put a damper on spending. According to Adobe Analytics, online sales totaled a record $34.36 billion, up from $28.49 billion for the same period in 2019. ***
November and December make up 20% to 40% of annual sales for small to medium-sized businesses so make sure you are optimizing your ad spend. If you choose not to run a cohesive Black Friday direct mail marketing campaign, you could miss a large percentage of annual sales.
Put Your Best Offers in Customers Hands!
Create Even More Impact with One of Spectrum’s Eye-Catching Black Friday Direct Mail Solutions!

Leverage Spectrum’s Cross-Media Direct Marketing Solutions to Lift Your Campaign’s Response!
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Spectrum MailPlus Direct to Digital Solutions: Increase marketing response 23-46% with direct mail to digital omni-channel advertising
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Email Marketing: Our designers will convert your Black Friday direct mail piece to a responsive email that will capture the attention it deserves.
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IP Targeting/Banner Ads: Target Black Friday customers and prospects before, during, and even after your Black Friday direct mail campaign drops. Direct them to your website or landing page and present your offer(s).
- Social Media Advertising: Gain even more traction by engaging with your target audience on Facebook and Twitter.
Start Planning Your Black Friday Promotion Today
2021 Emerging Tech USPS Direct Mail Promotion and Incentive
2021 Emerging Tech USPS Promotion And Incentive



2% USPS Postage Discount Promotion
FOR DIRECT MAIL CAMPAIGNS USING EMERGING AND ADVANCED TECHNOLOGY
INCENTIVE PERIOD
March 1, 2021 – August 31, 2021 (Must mail during this time period)
USPS
2% OFF POSTAGE
PLUS
SPECTRUM
2% OFF THE REST!
DETAILS
USPS 2% DISCOUNT OFF POSTAGE
SPECTRUM WILL EXTEND THE 2% DISCOUNT
QUALIFIED FOR DISCOUNT


7 integrated digital technologies designed to target, attract, engage, and convert your best prospects.
Seamlessly integrated Direct Mail, Social Media, Mail Tracking, Online Follow-Up Ads and Call Tracking that maximize the impact of your marketing campaigns.
All monitored through a single client-side reporting dashboard!
DON’T MISS THIS GREAT OPPORTUNITY!
Add Spectrum Mail Plus And Save!
LOOKING FOR HIGH-RESPONSE DIGITALLY ENHANCED DIRECT MAIL? SPECTRUM CAN HELP.
Direct Mail Marketing Trends 2021
2021 Direct Mail Marketing Trends For Success

Huge Opportunity To Beat The Competition
Our clients have been asking our marketing experts: “How can Spectrum improve our direct mail results during these uncertain times?”
Improved Targeting
Direct mail can be very granular with data targeting the right audience at the right time, making it a very powerful marketing and response channel.
Integrate With Technology
- Target Across Channels
- IP Targeting from Your Mail List
- Location Targeting
- Augmented Reality
- Informed Delivery

Personalization
USE AS MUCH DATA AS YOU CAN
EMPATHY MARKETING
Empathy is another element that is critical when communicating your message in 2021. Understanding how your clients and customers are feeling and building connections with them is more important than ever. Spectrum’s creative team can assist you with developing copywriting that will help you express your goals.
Omnichannel Marketing
INTEGRATE TECHNOLOGY WITH DIRECT MAIL ADVERTISING
Touching your audience with a consistent message across direct mail, Informed Delivery, social media, your website or landing page, and online display ads with Google Ads provide the repetitiveness necessary for success.
- Key Stat: A combined physical and digital presence can help brands increase their impact by 32%, according to ROI Genome data.

Informed Delivery
CONSUMERS SEE WHAT’S COMING IN THE MAIL
Informed Delivery® is a free subscriber (30+ million as of today) based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mail pieces and track packages in one convenient location.*
- Engage simultaneously through print media and digital advertising
- Use informed delivery to enhance your product offering or drive traffic to your store and website.

Direct Mail Retargeting
CAPTURE MAILING ADDRESSES FROM YOUR WEBSITE – AND MAIL TO HIGH INTEREST PROSPECTS
With Spectrum’s LeadMatch service you can now match physical mailing addresses of unique visitors who came to your website or landing page from your direct mail piece. You’re able to sort leads by geographic area and then mail those highly interested prospects a follow up marketing piece.
Increase your campaign success by reaching out to highly engaged prospects who visited your website or landing page.

Take Advantage Of Postal Promotional Rates
DIRECT MAIL HAS TRANSFORMED INTO A CHANNEL THAT PLAYS WELL WITH OTHERS IN WAYS THAT MAKE SENSE AND INCREASE CAMPAIGN IMPRESSIONS, ENGAGEMENT, AND RESPONSE.
Reach out to your dedicated Spectrum marketing expert or contact us today to learn more.
USPS PROMOTIONS
- Tactile, Sensory and Interactive Engagement
- Emerging and Advanced Technology
- Mobile Shopping
- Earned Value Reply Mail
- Informed Delivery

Captivate With Unique Mail Formats
GET CREATIVE! DELIVER BETTER OFFERS!
Direct Mail Plus Digital Advertising Fuels Sales
Spectrum Mail Plus seamlessly combines your direct mail marketing promotions with digital advertising to maximize your campaigns impact!
Continue readingUSPS Informed Delivery from Spectrum
Direct Mail With Informed Delivery® By USPS®

What Is Informed Delivery® Email Service?
SEE WHAT’S COMING IN THE MAIL
Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.
SEE WHAT’S COMING IN THE MAIL

How Does Informed Delivery® Work For Consumers?
- Consumer signs up for Informed Delivery® on USPS.com.
- Mail is scanned at the USPS sectional facility producing an image during processing.
- Images are matched to delivery points and mailer interactive campaigns are applied.
- User receives mail piece images via Informed Delivery® daily email.
- User receives physical mail pieces in their mailbox.


What Value Do Informed Delivery® Campaigns Add?
INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.
- Great Open Rates – 68% of subscribers open their daily Informed Delivery® email
- Know exactly how many people are checking their mail digitally
- Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
- Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
- More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
- Increase Brand Recognition – Each view adds to your overall brand recollection.
- Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
- Additional Campaign Performance & Data Insights – Further optimize your marketing spend.

Informed Delivery® Subscriber Statistics
Over 29 Million Subscribers And Counting
Signups Increasing By 300,000 To 500,000 Each Month
86% Of People Open Their Alerts/Emails Daily
Informed Delivery Has An Average Click Through Rate Of 7-8%


Got A New Mover Direct Mail Campaign?
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.
Add Informed Delivery® To Any Direct Mail Campaign For Only $99!
SPECTRUM IS HERE TO HELP
People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business
No. 1 Priority – Win Your Customers Back
#1 Priority – Win Your Customers Back

Putting Your Customers First Has Always Been Important, But Now It Has To Be Your #1 Priority.
So, how do you get the attention of your existing customers while reassuring them that you’re paying attention to their needs and concerns?
Create A Special Offer For Your Customers To Show Your Appreciation

“Win Back” Phrases To Use
- We missed you! Come back today!
- It’s not the same without you…
- We’re ready when you are
- We’re open! Come stop by
- Save [promotion details] when you come back to us!
- Hey, [first name], We’re open again!
- We’ve changed to safely serve you
Hold A Special Customer Preview Day Before The Main Sales Event Starts
Use Promotional Periods Longer Than What You May Have In The Past

Extend Your Event’s Draw With Spectrum Mail Plus

Let Spectrum help you make sure your greatest asset, your customers, will come back ready to buy and continue to return.
Marketing Planning for Your Big Comeback During Covid-19
Marketing Planning for Your Big Comeback During Covid-19

Time to Start Putting Together Your Business’s Plan for Your “Grand Re-Opening Event”
You’ve probably scaled back your advertising efforts, which is understandable, however, you shouldn’t have stopped marketing completely. Why? There are a variety of reasons to not stop direct marketing, the biggest of them being that consumers are spending even more time at home online surfing, on social media and checking their mailboxes – it’s the perfect time to market to them and let them know that your business is still serving your customers. With more decision makers at home, reaching out with a direct mail campaign can deliver more impressions and generate higher response.
To position your business effectively for when the time is right, we’ve developed the following planning guide. We can help you address these critical steps:
Top 3 Planning Priorities
- Pull your existing customer list
- Get your messaging right
- Prepare your marketing materials
Pull Your Existing Customer List
Get Your Messaging Right

Prepare Your Marketing Materials

Planning Is Key To Your Marketing Success
Spectrum Can Help
The Power of Social Match
The Power of Social Match

We take your direct mailing list and MATCH leads with their Facebook and Instagram user accounts. Resulting in increased conversion rates.
Social Match Allows You To
- Maximize the use of your mailing list.
- Help the people from your list familiarize themselves with your brand before the mail hits.
- Generate thousands of additional social impressions when you show your audience online ads, even without the need of them visiting your site first!