What are the advantages of using direct mail advertising? Direct mail can be highly effective in generating leads and sales from highly targeted lists.Continue reading
The EDDM Myth
Higher Costs of EDDM vs. Saturation Mailing
EDDM Mails to Bad Addresses
Have you ever wondered why EDDM counts are higher than a normal Saturation mailing? It’s because you are sending to records that should have been removed. Vacancies, do not mails, and excessive drops have all been removed from regular occupant files. Every “extra” EDDM address–often as high as 10% of the list–is a waste of postage and printing.
EDDM Does Not Allow Removals
To qualify for Saturation rates, you only need to mail to 75% of all addresses in a CRRT or 90% of all Residential addresses–whichever count is lower. So why blanket your mailings to every address? With standard occupant data, we have all sorts of removal options that allow clients to optimize their mailings, while maintaining the best possible rates. Here are three great choices
EDDM Has Lower Response Rates:
Time and time again, we’ve had new customers come to us because EDDM just performs poorly when compared to normal Saturation mailings.
But What’s the ROI Difference?
"Smart" Saturation Mail Costs Less Than EDDM!
All of this shows that saturation mailing generally ends up costing less than EDDM overall. Additional benefits of saturation include narrowing your list selections on a household level (through Saturation Record Filters, Penetration Indexing or Response Boosters) and Saturation mailings typically perform better.
|EDDM® & Full Service Mailing Guide|
|Tasks to complete in Preparing Mailing||USPS Every Door Direct Mail® (EDDM) Retail Steps||USPS Every Door Direct Mail® (EDDM) Commercial||Full Service Mail Program One-Stop Solution|
|Design Your Piece||Spectrum Handles||Spectrum Handles||Let Us Do it All for You!
Design, Print, Mail Prep, Trucking, and Postage.
PLUS: With Spectrum's Saturation Mail Program:
|Print Your Piece||Spectrum Handles||Spectrum Handles|
|Truck Your Piece to Location||Spectrum Handles||Spectrum Handles|
|Pick a Maximum of 5k Homes||Do-It-Yourself||No Maximum Spectrum Handles|
|Go to USPS.com to select routesbased on 5-Mile Radius||Do-It-Yourself||Spectrum Handles|
|Count Mailing in Bundles of 5 and band two ways||Do-It-Yourself||Spectrum Handles|
|Print Facing Slips and apply one per each 50 piece bundle||Do-It-Yourself||Spectrum Handles|
|Drive to each Post Office and pay on-site for the mailing||Do-It-Yourself||Spectrum Handles|
The Key Takeaway
Less, Waste, Better Campaign ROI!
You will typically get a better ROI with our “Smart” Saturation Mailings Program. While from a pure numbers standpoint, Saturation Mailings tend to beat out EDDM even with their “free data”, but there are other reasons other mail vendors might prefer to use EDDM.
Many mail and print providers don’t have the capability to ink-jet addresses or turn around EDDM jobs rapidly making it difficult to deliver on time. Many also don’t have the knowledge, capability, or expertise to execute them properly.
So if you use EDDM often, think about whether it is the right choice for your marketing campaigns – you may be wasting resources!
Not sure? Spectrum will do a free marketing analysis to help you to determine which targeted mailing list option is best for you.
Spectrum has the data technology, expertise, and mail formats to execute higher ROI campaigns using “smart” saturation mailings.
What are the advantages of using direct mail advertising? Direct mail has the highest response rates, is more trusted, tangible, more memorable, unavoidable, is not blocked by privacy walls, cuts through digital fatigue, allows for more creative design, is easily targeted, and has the best ROI in marketing.Continue reading
10 Strategies for Successful Holiday Direct Mail Marketing
It's 2022 and people are starting EVEN EARLIER than usual!
For the first time in history, holiday sales are predicted to rise above 1 TRILLION DOLLARS in the US this year! Are you prepared?
Capitalize on the busiest shopping time of year by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new consumers and loyal customers to your business.
You’ll give your business a boost for the following year as well. Capture their attention with a carefully planned and executed holiday direct mail marketing campaign. Let’s take a look at ten easy things you can do to improve your marketing campaigns this holiday season.
1. Use Oversized Direct Mail
Help divert consumers attention to your message and offers
2. Use House Lists To Improve Response
Increase your ROI by sending mail to your current customers
3. Incentivize With Offers & Gift Cards
Give them an incentive to shop with your business
Part of what makes direct mail so fantastically appealing to marketers is that it gives them the potential for multiple impressions compared to email. If your message is compelling, and your gift card and/or offers are highly enticing, then it’s possible that your customers will put a gift card in their wallet, leave it on their kitchen counter or put it on their fridge.
Your customers might not go running out to use them right away. However, if they’re interested they will keep your mail piece in their home instead of throwing it away. Essentially, you have given them a constant reminder of your business. There are plenty of different types of direct mail you can improve with offers.
4. Don’t Neglect The After Season Shopping
Consumers will still be purchasing after the season is over
5. Lift Response With Spectrum’s Easy Omni-Channel Solution
Spectrum Mail Plus integrates your mail with online channels
Increase your average marketing campaign RESULTS by 23-46%
6. Combine Direct Mail And Email
Give your holiday campaign a lift
Remind them with social media ads
7. Reward Loyal Customers
Making a customer feel appreciated is a fantastic way to keep them coming back
8. Start Early
The more time your marketing message spends with consumers the better
Just because you’re prepared doesn’t always mean your customer is
9. Convey Emotion
Consumers respond well to emotion so show a little in your collateral
10. Send A Thank You Card
With no agenda and no pressure show gratitude towards your customer so you’re the first place they shop
So What Is The Best Holiday Direct Mail Marketing Strategy?
There is no one tip on this list that’s going to significantly boost your marketing campaign beyond all others. However, the combination of all of these strategies is sure to help you succeed. Using all of these tips will help create a campaign that really speaks to your customers on a personal level. It will also make you more memorable during this highly competitive time of year.
Send early, send often, and stand out!
The takeaway here with holiday direct mail marketing is to be the first on customers mind. So send early and send often! Make sure when your customer sees your message throughout multiple channels that it’s consistent, includes special offers, conveys emotion, and also stands out. Making sure you touch on these main points is key to a successful holiday marketing campaign.
We’re here to help.
Whether you are current client or new to direct marketing, our marketing experts, experienced in your specific industry, will help you utilize these tips to create the perfect holiday direct mail marketing campaign.
Direct Mail has always used coupons effectively to drive action. But in the current market, it’s more critical than ever to get them in hands of deal-hungry consumers who are demanding better deals, special savings offers, and incentives.Continue reading
The Association of National Advertisers (ANA) has released its long awaited 2021 Response Rate Report (membership required) that once again reinforces direct mail ROI as the highest of all channels they studied. Once again proving direct mail is the most effective marketing solution.Continue reading
Measuring the return on investment (ROI) for direct mail marketing helps you to evaluate the success of the campaign.Continue reading
Direct Mail With Informed Delivery® By USPS®
What Is Informed Delivery® Email Service?
SEE WHAT’S COMING IN THE MAIL
Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.
ADD DIGITAL TO DIRECT MAIL
How Does Informed Delivery® Work For Consumers?
- Consumer signs up for Informed Delivery® on USPS.com.
- Mail is scanned at the USPS sectional facility producing an image during processing.
- Images are matched to delivery points and mailer interactive campaigns are applied.
- User receives mail piece images via Informed Delivery® daily email.
- User receives physical mail pieces in their mailbox.
What Value Do Informed Delivery® Campaigns Add?
INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.
Informed Delivery® Subscriber Statistics
Updated January, 2023
Got A New Mover Direct Mail Campaign?
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.
Add Informed Delivery® To Any Direct Mail Campaign For Only $149!
SPECTRUM IS HERE TO HELP
People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business
Business NH Top 100 Private Companies List
The Fastest Growing Companies on the Private 100
Business NH compiled the fastest growing top 100 companies in New Hampshire and in 2021 Spectrum Marketing Companies was ranked #42 among the top 100.
Direct Mail Marketing Strategies for Black Friday Promotions
One of the Biggest Shopping Days of the Year
The day after Thanksgiving, also known as Black Friday, kicks off one of the biggest shopping days of the holiday season.
Between the coronavirus, increased adoption in online shopping, supply chain woes and several retail giants choosing to remain closed on Thanksgiving, retailers didn’t know what to expect during the five major online shopping days between Thanksgiving and Cyber Monday. While the Cyber 5 period looked much different than previous years, thankfully, that didn’t put a damper on spending. According to Adobe Analytics, online sales totaled a record $34.36 billion, up from $28.49 billion for the same period in 2019. ***
November and December make up 20% to 40% of annual sales for small to medium-sized businesses so make sure you are optimizing your ad spend. If you choose not to run a cohesive Black Friday direct mail marketing campaign, you could miss a large percentage of annual sales.
Put Your Best Offers in Customers Hands!
Create Even More Impact with One of Spectrum’s Eye-Catching Black Friday Direct Mail Solutions!