Direct Mail Response Rates for 2018

Response Rate by Selected Media

Direct Mail Response Rates Rose Significantly In 2018!

Direct mail still remains one of the most effective ways to market to your consumers due to its ability to create a lasting impression on consumers and return a high value for businesses.

There was significant growth in direct mail response rates from 2017 to 2018! House rates rose to 9% (3.9% increase) while prospect response rates rose to 5% (2.1% increase). This is the highest number for house lists since the report started.

With email and social media marketing on the rise, consumers have become exposed to hundreds of advertisements on a daily basis, some more intrusive than others. In doing so, consumers have become numb to digital media advertising and have even taken measures to remove the ads from their reach. Coincidentally, even as email continues to be the most used tool for advertising, it is hardly the most effective with a 1% response rate by prospect list (a 0.8% increase from 2017).
The difference we’re seeing in email marketing compared to direct mail marketing is that the ROI numbers for email marketing are high, but, that’s only due to its incredibly low cost.
Quantitatively email marketing is great, however, quality engagements and customer acquisitions come from direct mail.
Response Rate by Selected Media

Ignoring direct mail is more difficult than ignoring email.

Direct mail shines among consumers as your physical mailbox now harbors unique and effective pieces that catch the eye. It is much easier to breeze through your email account, or ignore large numbers of emails in your cluttered inbox.  There is something special about holding a eye-catching creative mail piece in your hand and experiencing the special offer as it was meant to be.

Direct mail response rates are growing faster than other media.

Online display, email, and social media response rates have all rose as well though not as much, which, stands to reason that direct mail still has strong pulling power for business in attracting new customers while also keeping long-term customers coming back.

Looking to increase response rates for your company?

If your company is interested in increasing your campaign response rates, Spectrum has the proven strategies and solutions to get you there.  If you are interested in increased ROI, deliverable brand awareness, and most importantly better marketing RESULTS; consider direct mail from Spectrum as your one-way ticket to more successful advertising campaigns.

Direct Mail Response Rate Continued From Blog

*All relevant data has been pulled from this year’s 2018 Direct Marketing Association response rate report, publishing important data regarding direct mail relative to digital channels. (Source: ANA/DMA Response Rate Report 2018)

Recurring Donations are Key to Growing Your Non-Profit

Recurring Monthly Donation blog post

Recurring Donations are Key to Growing Your Non-Profit

Recurring Monthly Donation blog post

Build Donor Lists to Increase Recurring Revenue

When you are building your donor list it’s important to ask them to become monthly donors instead of just making a one-time donation. Writing your letters to speak to your donors in a way that gets these results is paramount. Monthly donations may be smaller than one-time donations, but, they add up to be three to four times more during a single year.
A major part of any campaign is making sure the data you’re using is accurate. According to the US Post Office, 40% of the success of any direct mail campaign is directly related to the quality and accuracy of the mail list used. Spectrum can work with you to append the list you’re currently using or acquire a new list based on demographics and geographic information. We provide full-service mailing list processing using a combination of industry-standard software applications and a unique proprietary system to ensure that every customer list is optimized for effective delivery.
Spectrum Can Help

Monthly Donations Add Up

Donating less money more times during one year is better than large one-time donations

As a non-profit, having a source of reliable income is essential when you’re trying to budget and plan events. The most reliable source for non-profits is arguably recurring monthly donations.[1] When donors give once they give as much as $120 on average, while a monthly donation on average is about $38. Though that may sound small, when you extrapolate that amount over 12 months, it adds up significantly.

Focus on converting one-time donors to monthly ones

Over one year a monthly donor could give up to $456 or more depending on the amount they promised when signing up. That’s almost 4 times as much as a one-time donation. Now, not all donors give for an entire year, though, 75% of donors will keep their plan in place for the first 6 months and many continue to give for years.[1] At the low end, that’s still 2 times more than a one-time donation.
Center for the Blind Brochure
Casa Return card with magnifying glass
I will become a sustaining donor with a recurring gift of $_____ deducted rom my credit card. I understand I can cancel this auto-deduction at any time.

Focus on converting one-time donors to monthly ones

While recurring monthly donations are invaluable to your organization one-time donations are still valuable. The best thing to do is to offer all of your one-time donors the option to turn their one-time donations into recurring monthly ones. That being said, in the first year of signing up, recurring monthly donors make additional one-time gifts 75% more often than one-time donors.[1] Spectrum has years of industry insights that can help you build an effective marketing campaign.
Spectrum Can Help

Have a reliable source of income to budget for the year with monthly recurring donations.

Individuals Donate the Most

Foundations donate large amounts to non-profits but it pales in comparison to individuals

Individuals make up the majority of all donations to non-profits. Individuals account for two-thirds of all donations. Adding in gifts from wills, individuals account for almost 80% of all giving. The donating public, not big foundations or corporations, is responsible for the majority of annual donations.[2] In 2017 foundations, which include grants, gave $66.9 billion or just 16% of all donations.[2] Focus on delivering heartwarming content to individuals if you want to start gaining more recurring donors. Talk to one of our industry specialists about crafting the perfect fundraising letter.
Fundraising brochure

Foundations only give 16% of all donations. The majority comes from individuals.

Brand Your Material

Branded pages garner more recurring donations

Branded marketing materials across the board help initiate a recurring gift. Donors are 31% more likely to initiate a recurring gift on a branded donation page versus a generic one.[3] Making the most of your direct mail plan by designing your material to match your donation page and vice versa is paramount to increasing recurring gifts. Spectrum is adept at creating multi-channel marketing programs that have consistency across direct mail, social media, email, and online web banner retargeting.
Easterseals Maine thanks you bifold direct mail
Spectrum Can Help

Don’t make your donors think

On average, recurring gift installments are 43% larger on a branded page that includes suggested donation amounts.[3] Include multiple amount of suggested donation amounts as well as a custom amount. Suggesting an amount will help point your monthly donations remain consistent on the low-end especially where some people will default to the lowest amount.

Donors are 31% more likely to initiate a recurring gift on a branded donation page versus a generic one.

Share Success Stories

Most donors want to know where their money is going and who they’re helping

Sharing your success stories can help connect your audience to your efforts. Showing the emotion behind your organization will help connect your donors to your cause. 60% of people want to receive success stories and impact.[4] Implement a strategy to collect and share beneficiary stories with donors. Let Spectrum Marketing help you create your newsletters (or other marketing materials) to include those beneficiary stories. The preferred method of outreach is personalized letters by 46%.[4] The least preferred method is phone calls by 8%.

Share your stories both sides recurring monthly donations
Spectrum Can Help

The preferred method of outreach is personalized letters by 46%.

Recurring Monthly Donations Are Cost Effective

A recurring monthly donor will donate forever (until they cancel)

Recurring monthly programs are cost effective because you need to do a lot less to maintain that relationship. Once someone becomes a monthly donor they already consider you a trusted organization and it’s so much easier to ask them to continue donating than to convert them to a new donor.[5] Historically, this is true with any kind of retail store, restaurant, etc. and the same is true for non-profits. Occasionally send your current monthly donors updates on your work or share new success stories with them. Invite them “behind the scenes” to show how their ongoing contributions are making a difference to ensure that they keep donating.
Spring Appeal Rivier fundraising direct mail marketing

Improve message relevancy with personalization

Adding personalized fields to your letters can also help you connect with individuals in a way a generically written letter can not. Include the person’s name and anything else you know about them. If they donated in the past, mention that in your letter and tailor it to fit each person. Spectrum Marketing can help you build a personalized campaign with variable data fields in your direct mail to really improve your relationship with your donors.
Spectrum Can Help

Once you’ve built trust with a donor they’re more likely to continue to donate and marketing to them is much more cost effective than converting new donors.

Recurring monthly donations make up the majority of giving and are arguably the most reliable form of giving for non-profits. Spectrum has a large array of direct mail marketing programs that your company or organization can customize to incorporate ways to get one-time donors to sign up for recurring donations. Let us design omni-channel campaigns to improve the campaigns effectiveness with email marketing, web targeting, and event signs and banners. Learn more about our non-profit program!

Writing an Effective Fundraising Letter

Fueled By Kids fundraising letter and check

How Do I Write an Effective Fundraising Letter?

Fueled By Kids fundraising letter and check

Increase your donor list and subsequently your donations

Much like writing effective sales copy, writing an effective fundraising letter isn’t easy. It’s no secret that non-profit organizations need the help of donors to make a difference. Reaching out to new potential donors and past donors is important to your cause and should be treated as such.

Grab their attention

Make an impression upon first glance

Writing effective copy is difficult enough on its own. If no one reads your copy then does it even matter if it’s effective? Consider using an interesting design to intrigue potential donors while they’re sorting the mail.
Fueled By Kids long fundraising letter

Don’t end up in the trash before you have the opportunity to make your pitch.

Oversized mail is proven to capture the attention of your readers. Utilize the size alongside eye-catching graphics and colors to increase the read-time of your mail piece.

Speak to your donor directly

Personalize! Adding the ability to personalize your direct mail helps increase the effectiveness of your copy and builds trust in what you’re saying. This is especially true when you’re writing to past donors who know you already have certain information. Never start a letter with, “Dear friend”. Unless it’s unavoidable from missing information always use the donors name, spelled correctly.
Make sure your list is segmented to include who donated and who didn’t. If someone on your list previously donated to your organization you might come off poorly if you don’t lead with an acknowledgment of that. Also, write conversationally. Write like your talking to to a good friend or a close relative. There’s no need for big words, which, can be bewildering in their nature.

Explain the need

Your potential donors need to know what they’re supporting

Convey exactly what their money supports. If you’re asking for different levels of donations then show what each amount will accomplish. i.e. $200 will feed a child for a year or $400 will feed two children for a year.  Try telling a heartwarming story of someone your organization helped. Hard facts don’t always attract new donors, but, appealing to their emotions might. Your donors are the real heroes, so make them feel like it. Describe how your donors are helping your organization.
Convey exactly what their money supports. If you’re asking for different levels of donations then show what each amount will accomplish. i.e. $200 will feed a child for a year or $400 will feed two children for a year.  Try telling a heartwarming story of someone your organization helped. Hard facts don’t always attract new donors, but, appealing to their emotions might. Your donors are the real heroes, so make them feel like it. Describe how your donors are helping your organization.
Letter Mail

Make it easy for your potential donors to support your cause.

Include a reply card and a return envelope with your letter. List all of the ways they can donate. Include other options to donate like, visiting a link to a landing page to donate online or the ability to volunteer time, food, or clothing or whatever makes sense for your organization.

Don’t make it a hassle to donate

Every donation is vital, but, your donors might not know that

You need to explain that every little bit helps. No matter what your donors can give, let them know that it helps and how it helps. Give examples from past years if applicable. The CASA piece below states how your donation helps right on the front, “Today, your gift may help us reunite siblings with their family, provide a youth aging out of foster care with an advocate as she transitions into adulthood, or lead to the adoption of a foster child into a loving home. Thank you for making a difference.”
The mail piece below also includes several ways that you can donate. You can make a donation on their website, send a check, or give them a debit or credit card in the reply card. Including options to let the recipient renew their donation annually without sending more mail is another bonus that you may also consider adding. Anything you can do to make it easier for your potential donors the better.
Casa fundraising return card

Prove the difference that your donors make to remove any skepticism.

Ask

The worst thing they can do is say, “No” and that’s okay.

People don’t typically do anything they haven’t already planned on doing unless you ask them. Make sure that you’re direct and specific in what you’re asking from your donor. If you want them to donate $50 then ask them to donate $50. Maybe you’re looking for new volunteers. If you are then, ask people to volunteer their time and tell them where to sign up, where to go, and what to do.
Granite United Way

Whether your potential donors are willing to give or not is unclear unless you ask.

Direct Mail Response Rates for 2017

2017 Direct Mail Response rates

Direct Mail Response Rates Held Strong In 2017

Direct mail still remains one of the most effective ways to market to your consumers due to its ability to create a lasting impression on consumers and return a high value for businesses.
With email and social media marketing on the rise, consumers have become exposed to hundreds of advertisements on a daily basis, some more intrusive than others. In doing so, consumers have become numb to digital media advertising and have even taken measures to remove the ads from their reach. Coincidentally, even as email continues to be the most used tool for advertising, it is hardly the most effective with only a 0.2% response rate by prospect list (a 0.1% drop from 2016). The difference we’re seeing in email marketing to direct mail marketing is that the numbers in ROI for email marketing are high, but, that’s only due to its incredibly low cost. Quantitatively email marketing is great, however, quality acquisitions come from direct mail.
2017 Direct Mail Response rates
Effectively, email has given direct mail a chance to shine among consumers as your physical mailbox now harbors unique and effective pieces that catch the eye. It is easy to breeze through your email inbox, but there is something special about holding a mail piece in your hand and experiencing the offer as it was meant to be.
While there hasn’t been significant growth in direct mail stats from 2016 we see that the response rate barely budged. House rates dropped only 0.2% while prospect response rates stayed right where they were, at 2.9%.
Online display, email, and social media response rates have all dropped since last year, which, stands to reason that direct mail still has strong pulling power for business in attracting new customers while also keeping long-term customers coming back.
If your company is interested in increased ROI, deliverable brand awareness and most importantly RESULTS; consider direct mail marketing as your one-way ticket to a successful advertising campaign.
*All relevant data has been pulled from this year’s 2017 Direct Marketing Association response rate report, publishing important data regarding direct mail relative to digital channels.

Get Measurable RESULTS with Direct Mail

Quantifiable results with unknown quote

Get Measurable Results with Direct Mail

Quantifiable results with unknown quote

Measure Your Marketing Effectiveness

The percentage of your mailing that responded is known as the response rate. Unless you’re mailing to people who have previously responded to the direct mail format, the typical response rate is 3.4%. The problem with measuring the response rate is when you are mailing two different direct mail campaigns with different mailing costs; or two different direct mail campaigns of the same cost, but with different offers. Rather than looking at raw numbers, you may want to find out your direct mail campaign value. Depending on the situation, you can measure the results of your direct mail campaign using advanced techniques called Key Performance Indicators, or KPIs, including:

Improve Your Direct Marketing Effectiveness by Adding Channels

Measurable results

Taking the time to measure your marketing effectiveness is worth the effort. You’ll never know how well your direct mail campaign is working unless you track them and measure your results. Once you take the time to see what your direct mail campaign value is, eventually you’ll be able to get maximum return on investment; you’ll know what changes to make to influence the campaign’s effectiveness.

Cover All of Your Bases

Cover All of Your Bases

Cover All of Your Bases

Cover All of Your Bases

Generate Better Results With Cross-Channel Marketing

Using the high response generated by direct mail and combining it with additional media formats provides a marketing approach with superior performance. A blended approach allows for the strengths of each media format to offset any potential weaknesses of others to drive better results.
We all know that direct mail is the cornerstone of any cross-channel marketing experience for B2C companies and remains a healthy channel to drive engagement, but how can you effectively distribute a consistent message to other channels and drive increased results?
Modern direct marketing can use sophisticated customer behavioral and demographic data and can be personalized based on purchases and other behaviors. To further enhance performance, direct mail campaigns can have additional digital components added to boost response rates and enhance various aspects of the program.

Super-Charge Your Direct Mail With:

Media Format
Direct Mail
Email
IP Targeting
In-Store Signage
Multi-Channel
High Response Rate
X
X
Can Be Targeted
X
X
X
X
Not Easily Blocked
X
X
X
High Visual Impact
X
X
X
“Sticky”
X
X
High Household Penetration Level
X
X
Brand Reinforcement
X
X
X
X
X
Supports Variable Data
X
X
X
Consistent Experience by Recipient
X
X
X
Low Cost per Impression
X
X
X
Influence of Point-of-Purchase
X
X
Capable of Delivering Frequency
X
X
X
Linked Directly to Online
X
X
X
Can Time Delivery to the Day
X
X
Since consistency in messaging is really what makes cross-channel marketing a successful strategy, Spectrum has several technologies designed to make this possible from one source – keeping your effort of execution to a minimum while we control the deployment process.
Depending on the length and type of campaign, our award-winning design team will create a killer direct mailer and any additional digital assets you may need including responsive email design, web banner ads, landing pages, and social media post images. We also deliver campaign results for each channel to help you understand the overall response and to craft follow up or additional promotions.
Spectrum offers multiple ways to integrate your message into additional channels, effectively boosting your promotional marketing campaign before, during, and after your mailer hits home.
Speak to your Spectrum representative about developing a cross-channel experience to cover all the bases you can and make your next promotional campaign a home run!

The EDDM Myth

EDDM Vs Smart Saturation

The EDDM Myth

Many businesses have come to believe that EDDM®, or Every Door Direct Mail®, is the least expensive form of direct mail. This simply isn’t the case but the perception has been perpetuated by the USPS and many mail providers looking to keep the execution of direct mail campaigns as easy as possible.

Spectrum has the data technology, expertise, and mail formats to execute higher ROI campaigns using “smart” saturation mailings.

EDDM Vs Smart Saturation

Higher Costs of EDDM vs. Saturation Mailing

EDDM Mails to Bad Addresses: Have you ever wondered why EDDM counts are higher than a normal Saturation mailing? It’s because you are sending to records that should have been removed. Vacancies, do not mails, and excessive drops have all been removed from regular occupant files. Every “extra” EDDM address–often as high as 10% of the list–is a waste of postage and printing.
EDDM Does Not Allow Removals: To qualify for Saturation rates, you only need to mail to 75% of all addresses in a CRRT or 90% of all Residential addresses–whichever count is lower. So why blanket your mailings to every address? With standard occupant data, we have all sorts of removal options that allow clients to optimize their mailings, while maintaining the best possible rates. Here are three great choices:
EDDM Has Lower Response Rates: Time and time again, I’ve had new customers come to us because EDDM just performs poorly when compared to normal Saturation mailings.

But What’s the ROI Difference?

With EDDM you do not need to purchase the mailing list or spend as much time processing the job, whereas with saturation mailings you can save on postage and on wasted mail piece delivery. How does this affect the overall ROI of a mailing?
Calculate the following costs:
Consider the following savings:

Overall smart saturation mail costs less than EDDM!

All of this shows that Saturation mailing generally ends up costing less than EDDM overall.Additional benefits of saturation include narrowing your list selections on a household level (through Saturation Record Filters, Penetration Indexing or Response Boosters) and Saturation mailings typically perform better.
EDDM® & Full Service Mailing Guide
Tasks to complete in Preparing Mailing USPS Every Door Direct Mail® (EDDM) Retail Steps USPS Every Door Direct Mail® (EDDM) Commercial Full Service Mail Program One-Stop Solution
Design Your Piece Spectrum Handles Spectrum Handles Let Us Do it All for You!
Design, Print, Mail Prep, Trucking, and Postage.
PLUS: With Spectrum's Saturation Mail Program:

  • Agency-level design at reduced rates
  • Customized penetration report
  • Reach every household you want at postage rates at OR BELOW EDDM rates
  • Mail single family homes only
  • Don't mail a fixed radius - mail specific neighborhoods!
  • Drop out your current customers so you're not discounting previous sales
  • Variable data options
  • Mail only top income routes in your market
  • Mail neighbors based on households with children
  • Mail specific ethnic neighborhoods
PLUS lots more targeting options with Spectrum's Full Service Program
Print Your Piece Spectrum Handles Spectrum Handles
Truck Your Piece to Location Spectrum Handles Spectrum Handles
Pick a Maximum of 5k Homes Do-It-Yourself No Maximum Spectrum Handles
Go to USPS.com to select routesbased on 5-Mile Radius Do-It-Yourself Spectrum Handles
Count Mailing in Bundles of 5 and band two ways Do-It-Yourself Spectrum Handles
Print Facing Slips and apply one per each 50 piece bundle Do-It-Yourself Spectrum Handles
Drive to each Post Office and pay on-site for the mailing Do-It-Yourself Spectrum Handles

The Takeaway

Better Campaign ROI!

You will typically get a better ROI with our “Smart” Saturation Mailings Program. While from a pure numbers standpoint, Saturation Mailings tend to beat out EDDM even with their “free data”, but there are other reasons other mail vendors might prefer to use EDDM.
They don’t have the capability to ink-jet address, they can turn EDDM jobs around faster, or don’t have the expertise to execute them properly. So if you use EDDM often, think about whether it is the right choice for your marketing campaigns – you may be wasting resources.  Not sure?  Spectrum will do a free marketing analysis to help you to determine which targeted mailing list option is best for you.

Direct Mail with IP Targeted Web Banner Ads Promotional Campaigns

Online Banner ad spec

Direct Mail + Web Banner Ads Promotional Campaigns

Online Banner ad spec

Boost Your Direct Mail Campaigns With IP Targeted Ads

Imagine being able to target an audience that’s interested in your message with one cross-media marketing campaign. Utilizing our direct mail + IP targeted web banner ads solution, Spectrum will help you advertise to highly-targeted customers and prospects with both physical direct mail marketing and digital online advertisements to lift campaigns with more impressions.

How It Works

You provide Spectrum Marketing with a list of names, addresses and zip codes your sending the direct mail piece to. Addresses are run through an IP mapping system where the IP addresses are matched with physical addresses at a rate of, typically, 50-70% of the list size. Once complete, web banner ads designed with coordinated creative are served online using the IP address as the entry and direct them to your website or landing page.
Web Display banner Ads

Cookie-Based Retargeting Or IP Address Targeting. Which Works Better?

While cookie-based retargeting can be timely, there are many downsides including visitors who may clear their browser history; the cookies are deleted, as well as all retargeting efforts on that particular person. Cookie files also help companies collect personal data, including keyboard behavior, site history, and current location.
Meanwhile, IP Targeting is less intrusive than traditional cookies. Using verified, offline data to reduce and/or eliminate non-human bot traffic, your company will get recognized and receive more quality leads. IP Targeting also meets HIPAA compliancy.
IP Targeting takes the approach of traditional direct mail and matches postal addresses of businesses and homes to IP addresses. It works much like a postal worker delivering personal messages to your laptop and allows businesses to enable one-to-one marketing with clear precision.
Cookie-Based Retargeting IP Targeting
Cookies are gone once deleted Static IPs, capturing new IPs
Cannot verify person Real people by name and address
Predictive data Verified data
Non-human Humans
Quantity Quality

The Future is One-to-One Marketing

With IP Targeting, you will find highly-targeted customers and prospects who will likely be receptive to your message. New and unique ways companies are applying IP Targeting are happening all the time; it makes marketing efforts more efficient.
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Who Can Benefit from Direct Mail Plus IP Targeted Advertising?

Living Large Why Bigger Mail is Better

Why bigger is better

The Next Big Thing is Large Format Direct Mail

Why bigger is better
Think of all of the best-case scenarios you hope to achieve with your direct mail: recipients notice your mail; spend time reading your mail; remember your brand; notice and consider your offers; and most importantly, they take action.
Now, if only there was some way to…oh, wait! There is: LARGE FORMAT MAIL!
The larger format itself isn’t what ‘makes the sale,’ that honor belongs to the fabulous offers you use. The large format, though is a major component in getting your audience to actually notice, spend time with, and remember your offer. So, whether you’re going with a large, flat piece to prospects, or you’re mailing your customers a large piece folded down to add bulk, interest, and interaction, you are making the smart choice to use at least one large format mail piece this year. Before you equate bigger formats with bigger costs, consider the facts.

How You Benefit With Large Format Mail

Get Noticed

Prospects are about 15% more likely to respond* to an oversized direct mail piece if they are unfamiliar with your brand. Spectrum designs your mail pieces for the 3, 10, and 30-second readers. Even fractions of a second added to the initial interaction with your mail means a better chance your audience will convert from a 3-second reader to a 10 and eventually a 30-second reader.

Get Your Message Across

More real estate means more understandable messaging. When your content has room to breathe, it is easier for readers to digest the content. And because they are using multiple senses with your mail piece, the recall is at 75% compared to only 44% with digital messages. In fact, the Canada Post 2015 report found that your mail takes 21% less cognitive effort to understand and recall than digital messaging. Large format mail is easier to understand, more memorable, and provides a more positive interaction.

Get Better Results

On a large, flat piece to prospects, your offers can be larger and more noticeable – if you’re using the right offers, this means you’re increasing the likelihood of response. If you’re mailing your customer list, large, flat pieces can be more expensive in postage, so you can overcome the added postage by folding your piece. Don’t worry, though. You can direct your audience to the offers “inside” your mail piece, and, like the milk at the grocery store, get your audience to go through your great products and services before they get to the coupons/gift cards as they unfold your piece.
There are inexpensive, small mailers out there which can seem attractive for those business owners like you, who care about the bottom line. Understandable. But, when you consider the effectiveness of your advertising campaigns, a little extra cost that amplifies your offers, engages your audience and enables larger response is easily offset. Call your Spectrum Representative today and ask about some of our larger, more engaging direct mail formats!

*DMA Statistical Fact Book.

Impact of Coupons on Consumers

How Coupons Affect Consumers Purchasing Decisions

The Impact of Coupons on Consumers

How Coupons Affect Consumers Purchasing Decisions

Use Coupons While Developing Your Direct Mail Marketing Strategy

Coupons play a major role in helping consumers decide where they are going to purchase from. Coupons are a valuable tool for retaining existing customers and asking past customers to give your company another try. You can tailor your direct marketing offers to consumer behavior for the biggest impact. Look at the stats below from various sources to see how coupons affect purchasing behavior, how consumers are looking for coupons, where they’re getting their coupons from, and how much is spent on direct mail marketing.
how customers select the store they purchase from
Before purchasing customers search for coupons
Coupon usage across generations
impact of coupons on purchase behavior
united states direct mail marketing spending
Coupons are a great way to encourage new customers to give your company a try and to ask existing customers to return. Crafting the right offer so that you’re giving the customer something of value and also not putting yourself at a disadvantage is key to your marketing strategy. Creating eye-catching graphics and making your coupons easy to read and understand is also an important factor. Let Spectrum Marketing help you with your direct mail marketing offers and your graphic design.