USPS Informed Delivery from Spectrum

Informed Delivery from Spectrum Mail Plus

Direct Mail With Informed Delivery® By USPS®

Informed Delivery from Spectrum Mail Plus

What Is Informed Delivery® Email Service?

SEE WHAT’S COMING IN THE MAIL

Informed Delivery® is a free subscriber based email notification service offered by the United States Postal Service. Residential consumers receive a digital preview of their household’s incoming mail scheduled to arrive soon directly in their email inbox! Informed Delivery® allows subscribers to view greyscale images of the exterior, address side of letter-sized mailpieces and track packages in one convenient location.*

Users can also view their incoming mail by using the free USPS Informed Delivery App anytime, anywhere on your phone or tablet.

ADD DIGITAL TO DIRECT MAIL

Informed Delivery® offers businesses the opportunity to engage users through a digital advertisement along with their scanned mail piece that generates additional consumer impressions, interactions, and insights.
*Images are only provided for letter-sized mail pieces that are processed through USPS’ automated equipment.
Spectrum USPS Informed Delivery

How Does Informed Delivery® Work For Consumers?

Users have the ability to view grayscale images of the exterior, address side of letter-size mailpieces arriving soon. And in some cases with oversized mail, a full-color representative image. Mailpiece images are available via email notification, online dashboard, or mobile app.
  1. Consumer signs up for Informed Delivery® on USPS.com.
  2. Mail is scanned at the USPS sectional facility producing an image during processing.
  3. Images are matched to delivery points and mailer interactive campaigns are applied.
  4. User receives mail piece images via Informed Delivery® daily email.
  5. User receives physical mail pieces in their mailbox.
ID Phone Mailbox Spectrum Mail Plus
USPS Informed Delivery color ride-along image

What Value Do Informed Delivery® Campaigns Add?

INFORMED DELIVERY® CAN HELP BUSINESSES INCREASE THE REACH OF THEIR MARKETING CAMPAIGN THROUGH A SYNCHRONIZED PHYSICAL AND DIGITAL TOUCHPOINT.

  • Great Open Rates – 61% of subscribers open their daily Informed Delivery® email
  • Know exactly how many people are checking their mail digitally
  • Increase Interaction – And impressions by adding a digital ride along advertising image to your grey scale mail piece scan
  • Increase Website Traffic – The ride along advertisement provides a link to your campaign page before the mailer hits homes.
  • More Bang for Your Buck! – Potentially increase ROI with additional impressions and clicks lead to sales!
  • Increase Brand Recognition – Each view adds to your overall brand recollection.
  • Encourage Faster Consumer Responses – Ads with offers, interactive content, and a clear call-to-action related to mail piece.
  • Additional Campaign Performance & Data Insights – Further optimize your marketing spend.
Informed Delivery Icon

Informed Delivery® Subscriber Statistics

Over 52 Million Subscribers And Counting

Signups Increasing By 18% Year Over Year Growth

66% Of People Open Their Alerts/Emails Daily

Informed Delivery Has An Average Click Through Rate Of 1.01%

United States Postal Service

Updated  January, 2023

New Movers Direct Mail Campaigns

Got A New Mover Direct Mail Campaign?

Adding Informed Delivery® for new movers is a no-brainer!
One of the main USPS marketing techniques for promoting ID to consumers is through change of address processing. When a consumer files a change of address they just need to check a box to add Informed Delivery®. This is a main reason for how the subscriber numbers are growing so quickly.
And this means that new movers have exceptionally high subscription rates. We have been seeing new mover match rates over 25%. New movers are already exceptional prospects for direct mail – add the power of Informed Delivery® to get an additional impression.

Add Informed Delivery® To Any Direct Mail Campaign For Only $149!

SPECTRUM IS HERE TO HELP

Need marketing help during the coronavirus pandemic? Spectrum Marketing Companies can help! Our expert marketing strategists are standing by to help you through this health and economic crisis. We have the marketing solutions, tools and guidance that you need in order to make it through these challenging times.

People are in their homes and have more time to read and look forward to receiving their mail more than ever. Now is a great time to market to them! Reach your target audience with one of Spectrum’s direct mail marketing solutions. Spectrum Mail Plus, our digital enhancement to direct mail, is a cost-effective omni-channel direct mail centric marketing program that integrates your mailing list with online ads for increased response. Informed Delivery is one of the integrated services as well. Contact us and we’ll help you determine the ideal marketing solution for your business

GET STARTED

Source Links

2021 Emerging Tech USPS Direct Mail Promotion and Incentive

2% USPS Postage Discount Promotion

2021 Emerging Tech USPS Promotion And Incentive

2% USPS Postage Discount Promotion
USPS logo
Spectrum Marketing Companies Logo

2% USPS Postage Discount Promotion

FOR DIRECT MAIL CAMPAIGNS USING EMERGING AND ADVANCED TECHNOLOGY

The US Postal Service continues to encourage the adoption of new technologies and implement systems that help the consumer connect from the physical world of direct mail to the digital environment. The objective is to continue to build on the powerful impact of direct mail but promote enhancements that increase its effectiveness and ROI as a marketing channel.
To further this effort, the USPS is running a unique promotion to encourage marketers to integrate “Emerging and Advanced Technologies” into their direct mail campaigns. Spectrum’s Spectrum Mail Plus service, when added to direct mail (details below), has been pre-qualified for this promotion. From March 1st to August 31, 2021, the USPS is offering a 2% discount on postage for any direct mail campaign using a qualifying technology like Spectrum Mail Plus. In addition, Spectrum Marketing Companies is adding a 2% discount on the rest of the campaign as an additional incentive.
Call your Spectrum representative to learn more and take advantage of this unique offer and enhance the results of your direct mail marketing campaign at the same time.

INCENTIVE PERIOD

March 1, 2021 – August 31, 2021 (Must mail during this time period)

USPS

2% OFF POSTAGE

PLUS

SPECTRUM

2% OFF THE REST!

DETAILS

USPS 2% DISCOUNT OFF POSTAGE

when mailing with a qualified “Advanced Postal Technology” which includes Spectrum Mail Plus during the incentive period.

SPECTRUM WILL EXTEND THE 2% DISCOUNT

to the rest of the campaign’s cost when you add Spectrum Mail Plus!

QUALIFIED FOR DISCOUNT

smp mailer dashboard
Spectrum MailPlus Direct Mail to Digital Logo

7 integrated digital technologies designed to target, attract, engage, and convert your best prospects.

Seamlessly integrated Direct Mail, Social Media, Mail Tracking, Online Follow-Up Ads and Call Tracking that maximize the impact of your marketing campaigns.
All monitored through a single client-side reporting dashboard!

DON’T MISS THIS GREAT OPPORTUNITY!

Add Spectrum Mail Plus And Save!

LOOKING FOR HIGH-RESPONSE DIGITALLY ENHANCED DIRECT MAIL? SPECTRUM CAN HELP.

The economy continues to open up. Now is a great time to take advantage of this great offer and reach out to your target audience with Spectrum Mail Plus, our digital enhancement to direct mail. It’s a cost-effective direct mail centric marketing program that integrates your mailing list with online ads for increased response. If you are looking to boost sales, promote products or services, or a sales event, then Spectrum Mail Plus can be particularly powerful. Contact us today to get started!
CONTACT US