Why New Movers?
If you’re not capitalizing on new movers then you’re missing out on reaching new customers in your area. The Census Bureau states, 17% -20% of all Americans will move each year. New movers are a high-value audience who establish new loyalties to businesses in their area.
Get to Them First!
Within the first 180 days, new homeowners spend $9,700 on items for their new home and they're 5 times more likely to become long-term customers if you reach them before anyone else.
Is Your Industry in the Top 5?
The 5 most popular new mover purchases are Home Improvement (79%), Pet Supplies (75%), Clothes (73%), Furniture (57%), and Appliances (55%).
This is followed closely by other home improvement services like lawn care, home security, and flooring. The biggest factor to all of this, however, is that up to 90% of homeowners make their purchase decision before moving. To reach those customers you need to start marketing to them as soon as possible. Plus, consider the following:
According to research from Epsilon. Movers used a variety of channels to inform their purchasing decisions:
- 77% used the internet for move-related information because it was the fastest
- 75% preferred to talk to someone in person about move-related topics
- 70% kept move-related information to refer back to when ready to purchase
- 59% said online information was more helpful than what they received in the mail
Where Are The New Movers?
New Movers are Everywhere
New movers are in there new homes, on the internet, and on social media channels like Facebook, Twitter, and Instagram. Try leveraging an omni-channel marketing approach to target and reach new movers. Send a personalized direct mail piece to their home welcoming them to your area and business with a strong message and offer. Remarketing to them on the web and social media. When your prospect sees your message 8-16 times, they are much more likely to convert.
Seamlessly Track And Enhance Your Direct Mail Results With Integrated Digital Technologies
Increase The Response Of Your Next New Mover Campaign By 23-46%
Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus seamlessly combines your direct mailer with seven digital technologies to maximize your campaign’s impact. Increase your ROI by reaching your target audience on multiple channels simultaneously.
Don't Wait On Converting New Movers
Getting to new movers before your competition does is paramount to increasing your bottom line. Start with Spectrum’s omni-channel marketing solution to capitalize on a marketing segment that’s already in the purchase phase.