The Only 3 Ways to Grow Your Business
As marketers and business managers we are often consumed with the endless variety of advertising and marketing options available to us. With almost infinite choices ranging from traditional methods to digital and limitless channels and strategies, we can easily lose sight of the fact that there are only three ways to grow any business and its related revenue.
This distinction is especially important at a time during which businesses face additional challenges as a result of Covid-19, phases re-openings and a consumer that in many cases is anxious with the idea re-engaging in past activities.
With many companies still facing state-imposed limitations on capacity or level of operation, focusing on various aspects of the following within your advertising and marketing approach can make an enormous difference in your business’s sales and overall profitability with just a few basic adjustments
Even with so many challenges, applying the following can help your business turn the corner to profitability faster or if you’re lucky enough to already be thriving, take your business to an entirely new level of success.
So, What Are The 3 Ways To Grow Your Business?
- Acquire New Customers
- Increase Your Average Transaction Value
- Increase Your Customer’s Frequency of Purchase
Yes, Incredibly Simple, But No Less Powerful If Properly Leveraged.
1. Acquiring New Customers
2. Increase Your Average Transaction Value
So how is this accomplished?
3. Increase Your Customer’s Frequency Of Purchase
The MAGIC Of Compounding!
Spectrum will help you with strategies that leverage the 3 ways to grow your business. Resulting in consistent leads, increased sales and loyalty.
A 33% increase in revenue is possible by simply placing a small amount of focus on each of the three key areas! Plus, businesses that focus relentlessly on this approach discover that the incremental sales drives profitability up dramatically at the same time.
By working with clients to integrate strategic marketing approaches that address each of these critical areas, we can take average results and turn them into the level of returns your business needs to achieve higher revenue and increased customer loyalty.
Our latest service, Spectrum Mail Plus, is an omni-channel direct marketing solution that is based around the rock solid data targeting we develop for your mailing list and the high response rates of direct mail. Combined with several online technologies, including social media ads, and Google retargeting, we’re seeing clients achieve dramatic increases in customer and prospect response by up to 46%!