The Rule of 7

“A prospective buyer should hear or see the marketing message at least seven times before they buy it from you.”
The two most important words in that sentence you should be paying attention to are “at” and “least”, specifically in that order. Please take a moment to remember the Farmers insurance commercials. Now, please hum the jingle from the end of those commercials. The reason you are able to do this so easily, besides it being catchy, is because you’ve heard it multiple times. Now imagine having that power for your marketing campaign.
How to Utilize the Rule of 7 to Achieve Success
Spectrum offers a number of proven turnkey direct mail marketing programs and solutions that can help your business reach your customers with the frequency necessary for success. In addition to stand alone direct mail, we offer integrated email marketing solutions that lift overall campaign response with digital channels. And extend your campaign with email retargeting on the web and Facebook and Twitter ads that target the same prospects in the same targeted geographic area for maximum results.

Offer Them Something Tangible
Send your customers direct mailers with compelling offers frequently so they have a reason to hold on to it. Direct mailers with coupons, gift cards, or interactive elements can win prospects and keep existing customers coming back again and again. Great pieces can end up on your customer’s fridge which serves as a constant reminder of your product or service.

Email Your Customers the Same Offers

Utilize Social Media Platforms

Have a Strong Online Presence

Increase Campaign Results by 23-46%
Increase Campaign Results by 23-46%
It’s never been this easy to be everywhere and be there all the time. Get started now and find out how Spectrum can help you design and implement successful direct marketing programs that remind your customers of your brand’s message and drive even more sales to your bottom line!