Think Print Is Dead?
1. Print is tactile and leaves an impression
With print, content and design work together to stand out from the crowd. Email is limited to the flatness of the digital medium. Direct mail can offer dimension, texture, and variation that can leave a lasting impression on the reader.
2. It's effective
Email may get overlooked, deleted, or marked as spam before being read. A printed piece in your hand will most likely get read before being tossed out. Over 52% of recipients immediately scan or read retail & restaurant direct mail and respond by visiting a website or social media, going to a store location, or a combination of these methods.
3. It's an easy way to target an audience
Looking to reach a specific demographic? For example, consumers over 65 may be more likely to read print than online media and might be easier to target via direct mail. The ability to target and segment a list of desired customers is much more suited to print than digital.
4. Combined with digital, it is more successful
Marketers report an average improvement of 35% for multi-channel campaigns over single-channel campaigns. Using a QR code or trackable URL is a direct opportunity for email follow-up.
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