Direct MAIL ADVERTISING
What are the advantages of using direct mail advertising?
Direct mail is a great form of marketing and advertising communication because it provides intimate, person-to-person conversation which demands attention and response by taking advantage of an individual’s habit of reading and responding to mail.
Direct mail is printed media delivered physically to a customer or prospect's mailbox through the USPS or other delivery service.
Mail is unavoidable and has the greatest reach
Most Trusted By Consumers
Highly Effective Audience Targeting
Escapes Online Privacy Laws and Firewalls
Mail Can Be Highly Personalized
When you receive mail, you can hold it in your hand. That tangible experience will make you more likely to receive the message. Physical mail tends to feel more reliable than other forms of advertising, making your customers more interested in your message.
Easily Measured and Trackable
Direct mail is easily tracked and measured! With a traceable code attached to each mailer, which customers will use to redeem a purchase, we can collect and track the data from your direct mail, and watch your campaign succeed.
It Benefits Other Marketing Channels
If you’re using omni-channel or multi-channel marketing strategies, direct marketing can help you reinforce your messaging efforts and drive customers to take action. You can now leverage technology to reinforce your message across marketing channels before and after the mail hits homes. Informed Delivery by USPS, Email, Online Ads, and Social Ads can all be integrated into one trackable campaign to increase response rates.
Proven Marketing Results
Direct mail has been a proven marketing technique for a long time, with many years of data proving its potential. With an open rate of 90%, much better than the 23% open rate of email marketing, direct mail has proven valuable, even with today’s digital focus.
Despite the focus on other marketing channels, direct mail still holds an irreplaceable place in the execution of competitive marketing campaigns. We will be happy to assist you in creating your strong mailing campaign.