Direct MAIL ADVERTISING
What are the advantages of direct mail advertising?
Direct mail is a great form of marketing and advertising communication because it provides intimate, person-to-person conversation which demands attention and response by taking advantage of an individual’s habit of reading and responding to mail.
Direct mail is printed media delivered physically to a customer or prospect's mailbox through the USPS or other delivery service.
Mail is unavoidable and has the greatest reach
Most Trusted By Consumers
Highly Effective Audience Targeting
Escapes Online Privacy Laws and Firewalls
Mail Can Be Highly Personalized
When you receive mail, you can hold it in your hand. That tangible experience will make you more likely to receive the message. Physical mail tends to feel more reliable than other forms of advertising, making your customers more interested in your message.
Easily Measured and Trackable
Direct mail is easily tracked and measured! With a traceable code attached to each mailer, which customers will use to redeem a purchase, we can collect and track the data from your direct mail, and watch your campaign succeed.
It Benefits Other Marketing Channels
If you’re using omni-channel or multi-channel marketing strategies, direct marketing can help you reinforce your messaging efforts and drive customers to take action. You can now leverage technology to reinforce your message across marketing channels before and after the mail hits homes. Informed Delivery by USPS, Email, Online Ads, and Social Ads can all be integrated into one trackable campaign to increase response rates.
Proven Marketing Results
Direct mail has been a proven marketing technique for a long time, with many years of data proving its potential. With an open rate of 90%, much better than the 23% open rate of email marketing, direct mail has proven valuable, even with today’s digital focus.
Despite the focus on other marketing channels, direct mail still holds an irreplaceable place in the execution of competitive marketing campaigns. We will be happy to assist you in creating your strong mailing campaign.
Direct mail boasts better response rates, greater visibility, and more creative opportunities than online advertising, so it should be a key component of any marketing campaign.
Here's the Takeaway
What are your marketing goals?
How do you plan on growing your business? How do you wish to reach new customers? Direct marketing offers a solution to your marketing efforts that targets your audience directly at home. Your personalized message can offer a strong call-to-action to get your customers to act on your offer or message.
Direct mail offers solutions to many marketing challenges. Which of these are you most interested in achieving?
When should you use direct mail and print advertising?
Direct mail can be used for various marketing purposes, such as:
- soliciting new orders
- generating leads
- create a positive brand image that will help future sales
- cross-selling to existing customers
- building brand loyalty
- increasing repeat orders
- reactivating dormant accounts or increasing sales coverage.
We all know that print advertising should be a part of your marketing strategy, regardless of economic conditions. This includes flyers, signage, print advertisements, coupons, and local publication inserts that deliver your messaging and special offers to customer and prospect mailboxes.
Print advertising comes in various forms, such as postcards, coupon books like Spectrum Monthly, and free-standing inserts (if your business is in NH or MA, check these options in Spectrum Monthly) that can be mailed, coupon books and booklets, checkout coupons, letter mail, postcards, solo mail, and also shared mail.
Direct mail and other methods of print marketing are easy to dismiss as expensive, old school, difficult to manage, or appeals only to older demographics. However, those who understand how effective direct mail can be in terms of brand awareness, guaranteed impressions, great ROI, and its ability to deliver special offers – especially when combined with other marketing channels such as online and social ads will have increased success!
Spectrum direct to digital omnichannel marketing option, Spectrum MailPlus has been particularly powerful during these times. Adding coordinated online remarketing, social match, and follow-up ads to the same targeted audience used for the direct mail increases impressions 12-18 times while increasing response by 23-46%! Why involved high-priced digital and social advertisers in your bottom line when you can streamline the process and save by bundling these services with Spectrum MailPlus? Speak with a marketing expert today >