Direct MAIL ADVERTISING

What are the advantages of using direct mail advertising?
Direct mail is a great form of marketing and advertising communication because it provides intimate, person-to-person conversation which demands attention and response by taking advantage of an individual’s habit of reading and responding to mail.
Direct mail is printed media delivered physically to a customer or prospect's mailbox through the USPS or other delivery service.
Better Response

Mail is unavoidable and has the greatest reach

Most Trusted By Consumers

Highly Effective Audience Targeting

Escapes Online Privacy Laws and Firewalls

Mail Can Be Highly Personalized

Tangible Format
When you receive mail, you can hold it in your hand. That tangible experience will make you more likely to receive the message. Physical mail tends to feel more reliable than other forms of advertising, making your customers more interested in your message.

Easily Measured and Trackable
Direct mail is easily tracked and measured! With a traceable code attached to each mailer, which customers will use to redeem a purchase, we can collect and track the data from your direct mail, and watch your campaign succeed.

It Benefits Other Marketing Channels
If you’re using omni-channel or multi-channel marketing strategies, direct marketing can help you reinforce your messaging efforts and drive customers to take action. You can now leverage technology to reinforce your message across marketing channels before and after the mail hits homes. Informed Delivery by USPS, Email, Online Ads, and Social Ads can all be integrated into one trackable campaign to increase response rates.
Proven Marketing Results
Direct mail has been a proven marketing technique for a long time, with many years of data proving its potential. With an open rate of 90%, much better than the 23% open rate of email marketing, direct mail has proven valuable, even with today’s digital focus.
Despite the focus on other marketing channels, direct mail still holds an irreplaceable place in the execution of competitive marketing campaigns. We will be happy to assist you in creating your strong mailing campaign.
Direct mail boasts better response rates, greater visibility, and more creative opportunities than online advertising, so it should be a key component of any marketing campaign.
Here's the Takeaway
- Direct mail is one of the strongest forms of marketing, and is one of the more cost effective marketing channels
- Direct mail can be personalized with data more than digital advertising, and can come in many different formats
- Unlike online advertising, direct mail does not have to worry about firewalls or online privacy settings

Key Statistics
- Direct mail maintains a 90% open rate, with a response rate as high as 37%
- People find direct mail more engaging than their digital counterparts. This is because opening a piece of mail is simpler and easier on the mind.
- 70% of the population believe that direct mail is more personal than email, and adding their names to the mail increases the response rate by 135%