What is Direct Marketing?
Is It A New Thing?
Direct marketing has existed since the 15th century in England and Europe when publishers would print catalogues for distribution to the general public. These catalogues spread to colonial America, which gave rise to books and other literature utilizing the same distribution format. As time went on and technology got better, more and more people began using direct marketing as a means to distribute their message. In 1928, bulk mail postage rates were first established by the Direct Mail Advertising Association. Finally, in 1967, Lester Wunderman coined the phrase “direct marketing” and is considered to be the father of contemporary direct marketing.