Direct Mail Program
Popular Ace® Direct Mail Solutions
Spectrum’s proven campaigns designed to deliver RESULTS.
The Oblong Tri-Fold
When your message demands a unique delivery, our trifold format will capture the interest of any prospect and is affordable to mail to client list or saturation. Folds to 10.5″ x 5.875″.
The original gate fold is a staple in our saturation mail arsenal, with years of proven results. Saturation mail only. Folds to 11″ x 5.5″.
The Oblong Tri-Fold with Card Flap
When your message demands a unique delivery, our gift card format will capture the interest of any prospect and is affordable to mail to client list or saturation. Folds to 10.5″ x 5.875″.
At 8.5″ x 14″, this is one of the largest, unfolded pieces we offer. Mailed saturation only, it economically maximizes the mail moment!
The Colossal Mailer
At 11″ x 14″, you’ll never get missed when using this mailbox dominating piece.
The Slim Mailer
Break out from all the other mail pieces in the mailbox. At 5.5″ x 14″, this oversized piece will always grab attention.
The Quad-Fold Mailer
17″ x 22″, folds to 8.5″ x 11″.
The Bi-Fold Mailer
14″ x 22″, folds to 11″ x 14″.
The Colossal Quad-Fold Mailer
21″ x 28″, folds to 10.5″ x 14″.
The 12-Page Booklet
At 7″ x 9.5″, our 12-page booklet offers lots of space and allows you to easily segment your marketing by department or co-op vendor.
The 8-Page Booklet
At 5.5″ x 8.5″, our 8-page booklet offers lots of space and allows you to easily segment your marketing by department or co-op vendor.
Envision a cost-effective means of mailing to an entire city or town with a mail piece that blows the doors off your sales projections. 5.5″ x 11″ Mails Flat! Two or Full Color, Hi-Bulk Finish with Gloss
Targeted Direct Mail List Technology
Our targeting tools define your mailing list and penetration area to ensure the best results for each campaign.
One of the real keys to our success with Ace Hardware has been our targeted saturation mail system. We map your ace rewards customers within the us postal system at the carrier route level. Then we select these routes with the highest percentage of your customers, eliminating marginal, low response neighborhoods.
With this program, our prospecting is done only to the neighbors of your Ace rewards customers with a known demographic need and travel pattern back to the store.
- Eliminate the guesswork of list selects
- Deliver better results for direct marketing campaigns through more accurate targeting
- Bring the power of advanced predictive modeling to any campaign
Spectrum evaluates penetration levels by region, state, zip code and postal carrier route levels to discover success patterns. Previous mailing lists and strategies provide insight to effectiveness and resistance points.
Need to find a specific audience for your direct mail campaign? From demographic and psychographic to business and political lists, Spectrum’s target lists can help you find the best prospects.
Spectrum manages the mail’s insertion into the various points of entry to gain the best rates possible by leveraging a private transportation fleet and national alliance with FedEx Freight.