DATA-DRIVEN

Targeted Direct Mailing Lists

Finding the best way to target customers and prospects sounds difficult.

Spectrum makes it simple.

Optimize Your Mailing List for Success!

We provide full-service targeted mailing list processing services to ensure that you reach the right audience for your next direct marketing campaign.

When you need to find a specific audience, Spectrum can optimize your customer list or use hundreds of specialty lists and preference selects to find the best prospects.

Spectrum’s data experts will assist you to define mailing lists that maximize campaign effectiveness and improve overall return on investment.

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Direct Mailing List Services

Customer List Mailings, Targeted Saturation List Mailings, Targeted Prospect List Mailings

Customer List Mailings
Targeted Saturation List Mailings
Targeted Prospect List Mailings

Reach Your Ideal Audience

One of the most important elements of any campaign is your direct mailing list. Businesses, non-profits, and retailers use targeted mailing lists to reach customers and prospects that matter most to them.

Our direct mail experts make it easy for you by helping to determine which mailing list approach will result in the best campaign performance.

Depending on your objectives, we will advise on the best combination of mailing list strategy and direct marketing program to craft successful campaigns.

40%

of Direct Mail Campaign Success is Based on Precise Mailing List Targeting

Customer Mailing List Service

Your existing customers represent your greatest business asset.
You have likely spent an enormous amount of time, effort and money developing your customer list. In addition to being the lifeblood of your business, your customer list is also the strongest list for your next direct mail campaign.

Don’t make the mistake of believing that your customers will always come back.
Competitors are also targeting your valuable existing customers.  Make sure you are always reaching out with new incentives for them to return.

Build relationships with data.
By leveraging your customer base, we can help you find new customers and prospects. Our data mining tools will utilize your customer list and data to find like-minded prospects with similar demographic and/or geographic traits – resulting in more effective acquisition programs.

We’ll help you find like-prospects, map your geographic area, direct mail design & printing, postage & delivery costs, USPS verification and tracking, and expert support.

Campaign Types

  • Customer Appreciation
  • Customer Retention Programs
  • Exclusive Events Preview
  • Loyalty Programs
  • Referral Programs
  • Remarketing Programs

Personalization & Variable Data

  • Remarketing Opportunities
  • Custom Call to Action

Customer Mailing List Advantages

  • You can communicate with them in a more personal manner based on the past relationship
  • They’ve already chosen your business once and are likely to give you additional opportunities
  • Use high-quality laser personalization or add gift cards to leverage the power of one-to-one marketing.

Targeted “Smart” Saturation Mailing List Service

Cover 100% of Your Market!
Many companies find that the majority of their business comes from those who live within a short distance of their location. Saturation mailings (aka bulk mail or mass mail) deliver your message to everyone in a specified carrier route or zip code.

Spectrum’s marketing and data experts use area penetration reporting and mapping tools to help you identify the best prospects right down to the mail carrier route level.

In many cases, targeted saturation mail can offer a huge advantage when mailing your entire market because the post office offers significantly reduced postal rates for mailings that go to a complete mail carrier route and therefore don’t have to be specially sorted.

Learn more about “Smart” Saturation Direct Mail Programs

Increase Your Overall Effectiveness with Spectrum’s “Smart” Option
While general saturation mailings can cover 100% of the homes in the markets you select, Spectrum’s “smart” targeted saturation mail can further increase your overall effectiveness.

By adding additional filters and demographics such as median household income, dwelling types, seasonal dwellings, apartments, and dropped addresses, we can reduce waste resulting in increased campaign ROI.

We’ll help you identify unwanted addresses, target your geographic area and carrier routes, direct mail design & printing, postage & delivery costs, USPS verification and tracking, and expert support.

Targeted “Smart” Saturation Mailing List Advantages

  • Lower bulk mail postage rates are available
  • With “smart” saturation mail, you won’t miss anyone in your area.
  • Results in increased campaign ROI by removing wasteful addresses.
  • Utilize larger mail pieces for more impact!
  • Reach just the customers and prospects that matter most!
  • Physical mailing address on every piece.

Targeted Prospect Mailing List Service

When you need to find a specific audience for your next direct mail campaign, Spectrum can use hundreds of specialty lists and preference selects to find the best prospects.

Don’t just saturate an area. Define the exact profile for your prospects, and target only them.

If you have a new business or need to find a specific audience to solicit, we can create custom lists to meet any objective

We’ll help you define your prospects, map your geographic area, direct mail design & printing, postage & delivery costs, USPS verification and tracking, and expert support.

    • B2B (business to business) Mailing Lists
    • Demographic Mailing Lists (age, income, gender, marital status, ethnicity, home value & many others)
    • Psychographic Mailing Lists (lifestyle interests)
    • New Homeowners Mailing Lists
    • Renter Mailing Lists
    • Home Improvement Mailing Lists
    • Political Mailing Lists
    • Financial, Investment, Insurance & Mortgage Mailing Lists
    • Automotive Mailing Lists
    • New Parent Mailing Lists
    • List Append Options
    • Many Other Specialty Mailing List Options

Targeted Mailing List Advantages

  • Reach the right audience with more control on who receives your message
  • Tailor your campaign to your ideal customer traits
  • Avoid disastrous campaigns delivered to the wrong people at the wrong time
  • Build incremental revenue or target your competitor’s customers
  • Build new relationships to offset customer falloff
EDDM vs Smart Saturation

Looking for EDDM® Direct Mail?

Many businesses have come to believe that EDDM®, or Every Door Direct Mail®, is the least expensive form of direct mail. This simply isn’t the case. The perception has been perpetuated by the USPS and many direct mail providers looking to keep the execution of direct mail campaigns as easy as possible. They are only capable of providing simple saturation mailings without personalization or variable data.

However, Spectrum doesn’t cut any corners! Our team can help you develop optimized direct mail marketing campaigns using personalization and higher ROI mailers while excluding wasteful addresses. This results in increased campaign ROI.

Read our blog post on the EDDM® Myth for more information and analysis.

Mailing List & Data Processing Services

Our experienced data experts use the latest data processing software in conjunction with proprietary mail management software. Spectrum will create data-driven targeting solutions necessary for typical mailings as well as the most complex personalized and variable data projects.

  • BCC Mail Manager coding, presort, and inkjet software
  • Proprietary software to enhance and manage mailing list databases, and dedupe

Mail List Services

  • NCOA – National Change of Address (Now required by the US Post Office)
  • Carrier Route Coding, Zip + 4 Coding
  • Zip Correction / Address Correction
  • Pre-sort & CASS™ Certification
  • Merge / Purge / Dedupe
  • Data Hygiene and Normalization
  • File Conversions

Accepted Formats

  • Excel (.XLS, .XLSX)
  • CSV / .TXT
  • DBF / MDB / TAB / ASC
  • PC and MAC formats
  • (Other formats may be acceptable pending review)

Delivery Methods

  • Email
  • FTP Site
  • Cloud File Sharing
  • Flash/USB Drives
  • CD/DVD

TARGETED DIRECT MAILING LISTS

CONTACT A SPECTRUM MARKETING EXPERT

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