Proven Direct Marketing Solutions
The Power of Direct Mail Marketing
We Know The Secrets To Growing Your Business.
While most other media formats fall prey to filtering or changing consumer habits, Direct Mail continues to dominate the market. Its unique ability to target individuals while still requiring the recipient to evaluate the material is powerful!
“We will provide you with actionable, market specific data that helps you to target the right prospects..” – Jason Biondi, Spectrum Direct Mail Genius
Popular Direct Mail Solutions
Monthly Birthday Mailers
Reach prior year’s birthday party customers one month before this year’s birthday.
Grand Opening Mailers
These oversize pieces will launch a park with an impactful mail piece that is sure to generate immediate response to help a park in the weeks and months immediately after opening.
Membership Mailers
Gain new members with great offers from this mailer, ready for you!
Targeted Direct Mail List Technology
Our targeting tools define your mailing list and penetration area to ensure the best results for each campaign.
One of the real keys to our success has been our targeted saturation mail system. We map your customers within the US postal system at the carrier route level. Then we select these routes with the highest percentage of your customers, eliminating marginal, low response neighborhoods.
With this program, our prospecting is done only to the neighbors of your customers with a known demographic need and travel pattern back to the store.
- Eliminate the guesswork of list selects
- Deliver better results for direct marketing campaigns through more accurate targeting
- Bring the power of advanced predictive modeling to any campaign
Analytics
Spectrum evaluates penetration levels by region, state, zip code and postal carrier route levels to discover success patterns. Previous mailing lists and strategies provide insight to effectiveness and resistance points.
Mailing Lists
Need to find a specific audience for your direct mail campaign? From demographic and psychographic to business and political lists, Spectrum’s target lists can help you find the best prospects.
Postal Logistics
Spectrum manages the mail’s insertion into the various points of entry to gain the best rates possible by leveraging a private transportation fleet and national alliance with FedEx Freight.