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We Are Spectrum.

Your Marketing Communications Partner

About Spectrum Marketing Companies

Spectrum Marketing Companies, located in Manchester, New Hampshire, is a top national direct mail marketing company and a leading commercial printing company. We provide advanced direct mail marketing solutions, omni-channel promotional marketing, and award-winning creative services.

Integrated services include data and audience targeting services, mailing services, mail processing, postal logistics. in-house commercial printing, and large format printing and signage.

Spectrum’s advanced direct mail marketing solutions can be enhanced with integrated digital advertising technologies delivering improved campaign performance, increased conversion rates, tracking and attribution.

OUR MISSION

With a focus on direct marketing strategies, we provide clients with a superior return on investment for every marketing dollar spent.

Integrated services that streamline marketing campaigns

Direct Mail Marketing SOLUTIONS

Leverage over 30 years of experience, marketing experts knowledgeable in your industry and proven direct mail advertising solutions. Spectrum ensures every aspect of your direct mail campaign is optimized to generate maximum marketing RESULTS.

Omni-Channel Marketing Solutions

Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus combines your direct mailer with seven digital technologies to create omni-channel direct marketing to digital advertising that increases your ROI by reaching your target audience on multiple channels simultaneously. True marketing convergence!

Award-Winning Creative Services

Our award-winning creative services team will craft aesthetically balanced, effective RESULTS-driven concepts for your next direct mail piece, marketing campaign or general design project.

Coordinated Campaign Signage

Spectrum can assist with the design and printing of campaign coordinated signage that add legitimacy to any sales promotion or event and help distinguish it as something unique, time-sensitive and worthy of attention.

Data & AUDIENCE TARGETING Experts

Spectrum’s data experts utilize top of the industry data sources combined with our proprietary tools to assist clients with defining audiences and mailing lists that maximize campaign effectiveness and improve overall return on investment.

Spectrum Monthly Publications

Powerful RESULTS-driven hyper-local direct advertising solutions for businesses in New Hampshire and Massachusetts that increases sales, promotes new products and services, while building brand recognition and loyalty,

Versatile Commercial Printing

Our commercial printing division has a wide range of modern equipment specifically designed to fulfill the diverse range of requirements our clients demand. We can manage your company’s direct mail production as well as your marketing collateral and general printing needs.

We Deliver Marketing Results

We focus on delivering better marketing RESULTS. Our experience, marketing experts and vertically integrated services are the difference. While building long-term value and brand awareness is critical to every client’s strategy, in the end, RESULTS are all that matter.

Top 3 Spectrum Advantages

Direct mail focused solutions enhanced with integrated digital technologies that provide improved campaign performance, tracking, and attribution.

Direct Marketing Experts

Direct Marketing Experts
Client management teams are led by experienced direct marketers who have a deep understanding of the client’s industry.

Advanced Direct Mail Solutions

Powersports Spectrum Mail Plus Omnichannel marketing
Direct mail centric solutions enhanced with various digital technologies that provide improved campaign performance tracking and attribution.

Coordinated Execution

Creative Team and Coordinated Execution
In-house graphic design, mailing services, printing, and postal logistics offers control from start to finish for coordinated campaign execution and delivery.

Our Dramatic Difference

We Focus on Marketing Results.

We focus on marketing RESULTS. While building long-term value and brand awareness is critical to every client’s strategy we never lose sight of the simple fact that in the end RESULTS are all that matter.
Reinforcing a brand over time should be the by-product of all marketing, but in a hyper-competitive market, getting RESULTS, expanding markets and acquiring new customers must be a priority in the short-term.
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About our dramatic difference
Our legacy and history of 30 years

Our 30 Year History

Direct Mail Evolved.

Spectrum was founded by current co-owners Brian Mikol and Richard Pease who partnered to bring Spectrum Monthly, the popular local direct marketing publication to one mailing zone in the Manchester, NH area over 30 years ago.  We’ve since expanded with diversified marketing services with one focus: provide growth tools that deliver trackable marketing RESULTS for businesses and franchises.

While Spectrum Monthly has expanded to over 30 mailing zones and into Massachusetts, Spectrum Marketing Companies has evolved and grown to become one of the nations top direct mail marketing firms.
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Our Perspective

Your Success is What Counts.

Spectrum is highly aware that every marketing dollar spent must provide an above average return on investment. The same focus and expectation is continually applied toward evolving our business services with each client and campaign we develop.
We develop our capabilities and strategies to most effectively grow your business, support your objectives, and differentiate you from the competition while helping to gain competitive advantage.
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Direct Marketing Success
Integrated marketing services

The Spectrum Advantage

Integrated Marketing Services.

Work with one partner who can streamline your project from concept, design, market & data analysis, mail list processing, print production, delivery and postal logistics. Leverage the knowledge of our marketing experts, experienced in your industry, to gain campaign insights critical to success.

We also offer omni-channel direct mail to digital advertising, cross-channel digital advertising solutions including acquisition email marketing, online remarketing ads, and IP geo-targeted web banner ads and post-campaign reporting and analysis.  Therefore, you save time and money while increasing engagement by using one experienced partner for your marketing.

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What Our Clients Say

Due to the success and ease of adding your new integrated omnichannel marketing campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my gyms. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of campaign online and it's far easier than working with 3 or 4 parties to execute.
Karan K.
Owner, Fitness Club
It have been a pure pleasure to have Spectrum Marketing and George Cavedon in our corner. As Marketing Director, I know that our collateral is always going to be first class! The attention to detail is exceptional. I’m sure we are not their largest client but you’d never know it. The response to our requests are always prompt and professional. Thank you George and the Spectrum team for always making us look so good!
John P
Marketing Director
With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!
Tony Santarelli
Owner
I just wanted to take a minute to thank you and everyone at Spectrum for helping me build my product and name over the years. From the ads, to banners, to t-shirts and even vinyl wrapping my catering van, Spectrum has been there every step of the way. We have successfully grown my business with your help. Trying to do this without your help would have been a much harder task. Again, thank you - we couldn’t have done this without your help. I highly recommend anyone to use Spectrum Marketing Companies and see the same results that I had over the past decade.
Christopher Ordway
Owner
Several years ago I was introduced to Spectrum Marketing Companies. We talked about how postcards could help me get more listing and increase my sales. Today I have to say that it has become one of our best listing generators. Our last mail drop generated 6 listings. The postcards has done far more than I expected. I highly recommend you getting with Spectrum to talk about improving your business with the services they can provide to you. Their marketing experts are easy to work with and are always helping to improve our messaging.
P. Thomas
Director
I've had the pleasure to work with the guys at Spectrum in launching our Spectrum mail plus online marketing campaign. I was surprised at how little I had to do to execute the campaign and the results have been tremendous. This is marketing magic!
Retail Furniture
Owner
Spectrum Marketing gets results! We used a recommended mailer for Memorial Day weekend, which in turn gave us a 97% increase from the previous year with very little spend. Spectrum Marketings experience in the furniture industry will help drive traffic to your door in a competitive market which will result in sales!
W. Dow
Owner, Retail Furniture
We've reached out to Spectrum to help us with a targeted campaign to bring in new customers in our area. Their suggestion to design a Spectrum Mail Plus campaign really worked! We were able to get 10x the impressions which resulted in an influx of new patients and walk-ins!
Marketing Director
Lionheart Urgent Care
We started our campaign in April, 2020 during the COVID-19 pandemic to help encourage customers to invest in their pools early before the summer rush. We were able to gain 781 leads. About twice as many as we usually get in similar campaigns. Thanks Spectrum!
Eco-Friendly Cleaning Services
Marketing Director
WORK WITH US

Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.