PROVEN DIRECT MARKETING SOLUTIONS
PINPOINT CUSTOMER & NEIGHBOR TARGETING
IMAGINE A $250,000 WEEKEND!

Spectrum works with small businesses, chains and franchises to create and execute powerful direct mail marketing campaigns and local advertising solutions that deliver maximum RESULTS.

Spectrum’s Furniture Direct Mail Solutions

Sell More Furniture!

With hundreds of clients and 26 years experience, Spectrum truly understands the furniture industry, its unique dynamics and how to drive dependable marketing results.

Leverage our in-house graphic design, printing, mail processing & postal logistics for successful direct marketing campaigns with quantifiable ROI.

Speak with a Spectrum Furniture Expert and Get Started Today!

855-956-5161

Spectrum’s Furniture Direct Mail Solutions

Sell More Furniture!

With hundreds of clients and 26 years experience, Spectrum truly understands the furniture industry, its unique dynamics and how to drive dependable marketing results.

Leverage our in-house graphic design, printing, mail processing & postal logistics for successful direct marketing campaigns with quantifiable ROI.

Speak with a Spectrum Furniture Expert and Get Started Today!

855-956-5161

INTRODUCING OMNI-CHANNEL DIRECT MARKETING

THE RESULTS ARE IN!

Increase the RESULTS of your furniture direct mail marketing campaigns by 23-46%!

INTRODUCING OMNI-CHANNEL DIRECT MARKETING

THE RESULTS ARE IN!

Increase the RESULTS of your furniture direct mail marketing campaigns by 23-46%!

omni-channel marketing with mail, phone, and desktop
omni-channel marketing with mail, phone, and desktop

Imagine a $250,000 Weekend!

Yes, from a single direct mail program – and we show you how!

Growing your furniture business can be tough. It’s difficult to know where your marketing dollars are going.

However, Spectrum’s furniture direct marketing experts make it easy. They’ve worked for years helping businesses just like yours bring in new leads while increasing customer loyalty.

We’ll work with you to identify and target only the right prospects, in the right area, with the right carrier routes, at just the right time!

And we’ll show you the RESULTS.

Furniture Marketing Services

  • Graphic Design and Copywriting
  • Customer & Prospect Analysis
  • Demographic Reporting
  • Market Penetration Reporting
  • Direct Mail Marketing Strategy
  • Data-Driven Mailing Lists

LET’S GET STARTED

Popular Direct Mailer Formats

Spectrum’s proven campaigns designed to deliver maximum engagement.

Furniture Direct Marketing

The Killer

Our best selling piece for furniture stores! It has been a proven success story for stores in all price ranges. This piece never fails for furniture stores! Gift cards sell furniture and this one is unique.Features: Half Fold Insert, Plastic Gift Card, Carrier Envelope

Furniture Direct Mail

New Movers Program

Full color piece on glossy card stock. Target new movers to your area in 30, 60, 90 days! Extremely low investment!

Furniture Direct Mail

The Triple Play

Aptly named, this 7″ x14 3/4″ tri-fold offers the retailer an opportunity to showcase several items and includes a tipped in card stock gift card. Features: Self-mailer, Gift card (card stock)

Furniture Direct Mail

The Polite Invite

An alternative to the gift cards, this piece offers coupon discounts in a classy, fold-out invitation style mail piece. Features: Self-mailer

Furniture Direct Marketing

The Monster Mailer

This is one of the largest, unfolded pieces we offer. Mailed saturation only, it economically maximizes the mail moment. Features: Self-mailer

Furniture Direct Marketing

The Better Letter

The ideal mail piece for a private sale to your customer base. It features an 8 1/2″ x11″ full color letter (with back side option for co-op) inserted into a #10 two color envelope with a teaser and a live Std. A stamp. Features: Letter, Carrier envelope

Furniture Direct Mail

The Attention Getter

This piece is so unique in size that it stands out from all the “clutter.” Mailed saturation, the Attention Getter is a clear winner! Features: Self-mailer

Furniture Direct Mail

The Weekend Winner

An ideal way to take advantage of the power of gift cards. Amounts are customized for each store. The three amounts allow for larger ticket sales. Features: Self-mailer

Spectrum’s Edge

turn-key direct mail solutions

Turn-key Direct Mail

direct mail industry experts

Furniture Industry Experts

in-house print production

In-House Print &
Mailing Services

promotional signage production

Promotional Signage

What Our Clients Say

  • Thanks Greg for helping us turn around our October sales numbers! We are EXTREMELY excited with the result from our Gift Card Promotion. We had people who came in saying they had not even considered the idea of buying new furniture, but when they got the gift card they not only came to our stores and shopped…but even more importantly - THEY ACTUALLY PURCHASED!

    Anthony Waters President, LA Waters Furniture
  • Greg, WOW! You were right, make sure everyone on staff works during the sale.  Friday was great, Saturday was off the hook, and Sunday was busy as hell.  This was a great direct mail promotion.  We need to talk and plan the next event!

    Mike Dewey Dewey Furniture in Vermillion, Ohio
  • Facebook, digital marketing, TV and newspapers just don't work nearly as well as direct mail. Direct mail is the only marketing strategy that really works and Spectrum Marketing does a great job!

    Lewis Stahl Stahl's Furniture
  • "I've had the pleasure to work with the guys at Spectrum in launching our mail plus online marketing campaign. I was surprised at how little I had to do to execute the campaign and the results have been tremendous. This is marketing magic!"

    Andrew G. Owner Goffena Furniture
  • The secret is in the plastic card. Clients treat it like a real hundred dollar gift card that they have to use before it expires. It prods them to stop delaying and make their decision. In one instance, we sold a $9,000 plus bedroom set!

    Joseph Kelliher President, Westwood Furniture
  • I need to thank you for convincing me to run the gift card promotion! The cards feel so much more substantial in the customer's hand than a paper coupon! I've actually had a customer approach me in a restaurant and pull it out of their wallet to show me they had received it and would be in to use it! Thanks again!

    Matt R. Central Furniture
  • Spectrum Marketing gets results! We used a recommended mailer for Memorial Day weekend, which in turn gave us a 97% increase from the previous year with very little spend. Spectrum Marketings experience in the furniture industry will help drive traffic to your door in a competitive market which will result in sales!

    Wilmot Dow Dow Furniture / General Manager

Furniture Industry Marketing Specialists

What makes Spectrum’s approach especially powerful are industry experts that truly understand the furniture industry, its unique dynamics and how to drive dependable results.

1

Speak with an industry expert

Identify your objectives, establish budgets and receive guidance on proven strategies to maximize response.

2

Creative Development

We create the perfect mailing list, recommend the best format and design your mailing to drive response.

3

We Execute

Your campaign is printed, prepared in our in-house mail facility and entered into the USPS. It’s that EASY!

Get Started

Free marketing consultation

CONTACT A SPECTRUM MARKETING EXPERT

Interested in growing your business? Send us a quick message and we'll get back to you asap. Thank you!