GET THEM OFF THE COUCH!
Spectrum’s furniture direct mail marketing campaigns reel in customers!
Imagine a $250,000 weekend with a single direct mail program!
Leverage our in-house design, print, mail processing & logistics to bring you successful direct marketing campaigns and quantifiable return on investment.
Speak with a Spectrum Furniture Expert and Get Started Today!
Spectrum’s proven campaigns designed to deliver RESULTS.
Our best selling piece for furniture stores! It has been a proven success story for stores in all price ranges. This piece never fails for furniture stores! Gift cards sell furniture and this one is unique.Features: Half Fold Insert, Plastic Gift Card, Carrier Envelope
New Movers Program
Full color piece on glossy card stock. Target new movers to your area in 30, 60, 90 days! Extremely low investment!
The Triple Play
Aptly named, this 7″ x14 3/4″ tri-fold offers the retailer an opportunity to showcase several items and includes a tipped in card stock gift card. Features: Self-mailer, Gift card (card stock)
The Polite Invite
An alternative to the gift cards, this piece offers coupon discounts in a classy, fold-out invitation style mail piece. Features: Self-mailer
The Monster Mailer
This is one of the largest, unfolded pieces we offer. Mailed saturation only, it economically maximizes the mail moment. Features: Self-mailer
The Better Letter
The ideal mail piece for a private sale to your customer base. It features an 8 1/2″ x11″ full color letter (with back side option for co-op) inserted into a #10 two color envelope with a teaser and a live Std. A stamp. Features: Letter, Carrier envelope
The Attention Getter
This piece is so unique in size that it stands out from all the “clutter.” Mailed saturation, the Attention Getter is a clear winner! Features: Self-mailer
The Weekend Winner
An ideal way to take advantage of the power of gift cards. Amounts are customized for each store. The three amounts allow for larger ticket sales. Features: Self-mailer
- Dewey Furniture in Vermillion, Ohio
Greg, WOW! You were right,make sure everyone works. Friday was great, Saturday was off the hook, Sunday was busy as hell. today was busy as hell. This was a great promotion. We need to talk and plan the next event!
- President , Central Furniture
"I need to thank you for convincing me to run the gift card promotion! The cards feel so much more substantial in the customer's hand than a paper coupon! I've actually had a customer approach me in a restaurant and pull it out of their wallet to show me they had received it and would be in to use it! Thanks again!"
- President, LA Waters Furniture
"Thanks Greg for helping us turn around our October sales numbers! We are EXTREMELY excited with the result from our Gift Card Promotion. We had people who came in saying they had not even considered the idea of buying new furniture, but when they got the gift card they not only came to our stores and shopped…but even more importantly - THEY ACTUALLY PURCHASED!"
- Stahl's Furniture
Facebook, digital marketing, TV and newspapers just don't work nearly as well as direct mail. Direct mail is the only marketing strategy that really works and Spectrum Marketing does a great job!
- President, Westwood Furniture
"The secret is in the plastic card. Clients treat it like a real hundred dollar gift card that they have to use before it expires. It prods them to stop delaying and make their decision. In one instance, we sold a $9,000 plus bedroom set!"
Spectrum Marketing Companies is a vertically integrated marketing communications organization dedicated to leveraging our in-house design, print, mail processing and logistic assets to bring you a successful furniture marketing campaign from start to finish.
Choose from any one of our most popular programs to take advantage of the proven track records these campaigns have had. If you’ve got something more custom in mind we’ll be happy to help you bring your ideas to life with the help of our in-house graphics design department of over 25 creative graphic designers and marketing experts.
Lift the results of your next direct mail campaign with coordinated signage and point-of-purchase materials from Spectrum. From yard signs and banners to window graphics and ceiling danglers, our in-house large format printing capabilities are unlimited. Think BIG, think repetition and never let yourself get lost in the crowd.
From the beginning of every project to its successful conclusion, Spectrum gives each client’s total control. We simply move your artwork into our commercial printing operations where everything from flyers, catalogs, banners, menus and direct mail pieces are produced under the watchful eye of our highly skilled production staff.