Spectrum’s Furniture Direct Mail Solutions
FILL YOUR SHOWROOM!
With hundreds of clients and 26 years experience, Spectrum truly understands the furniture industry, its unique dynamics and how to drive dependable marketing results.
Leverage our in-house graphic design, printing, mail processing & postal logistics for successful direct marketing campaigns with quantifiable ROI.
Speak with a Spectrum Furniture Expert and Get Started Today!
CROSS-CHANNEL DIRECT MAIL TO DIGITAL ADD-ONS
Drive even more response!
Ask us about integrated email marketing, web retargeting, and social media advertising!
IMAGINE A $250,000 WEEKEND!
Yes, from a single direct mail program – and we show you how!
Growing your furniture business can be tough. It’s difficult to know where your marketing dollars are going.
However, Spectrum’s furniture direct marketing experts make it easy. They’ve worked for years helping businesses just like yours bring in new leads while increasing customer loyalty.
We’ll work with you to identify and target only the right prospects, in the right area, with the right carrier routes, at just the right time!
And we’ll show you the RESULTS.
Furniture Marketing Services
- Graphic Design and Copywriting
- Customer & Prospect Analysis
- Demographic Reporting
- Market Penetration Reporting
- Direct Mail Marketing Strategy
- Data-Driven Mailing Lists
LET’S GET STARTED
Spectrum’s proven campaigns designed to deliver RESULTS.
Our best selling piece for furniture stores! It has been a proven success story for stores in all price ranges. This piece never fails for furniture stores! Gift cards sell furniture and this one is unique.Features: Half Fold Insert, Plastic Gift Card, Carrier Envelope
New Movers Program
Full color piece on glossy card stock. Target new movers to your area in 30, 60, 90 days! Extremely low investment!
The Triple Play
Aptly named, this 7″ x14 3/4″ tri-fold offers the retailer an opportunity to showcase several items and includes a tipped in card stock gift card. Features: Self-mailer, Gift card (card stock)
The Polite Invite
An alternative to the gift cards, this piece offers coupon discounts in a classy, fold-out invitation style mail piece. Features: Self-mailer
The Monster Mailer
This is one of the largest, unfolded pieces we offer. Mailed saturation only, it economically maximizes the mail moment. Features: Self-mailer
The Better Letter
The ideal mail piece for a private sale to your customer base. It features an 8 1/2″ x11″ full color letter (with back side option for co-op) inserted into a #10 two color envelope with a teaser and a live Std. A stamp. Features: Letter, Carrier envelope
The Attention Getter
This piece is so unique in size that it stands out from all the “clutter.” Mailed saturation, the Attention Getter is a clear winner! Features: Self-mailer
The Weekend Winner
An ideal way to take advantage of the power of gift cards. Amounts are customized for each store. The three amounts allow for larger ticket sales. Features: Self-mailer
Turn-key Direct Mail
Furniture Industry Experts
In-House Print & Mail
- President , Central Furniture
"I need to thank you for convincing me to run the gift card promotion! The cards feel so much more substantial in the customer's hand than a paper coupon! I've actually had a customer approach me in a restaurant and pull it out of their wallet to show me they had received it and would be in to use it! Thanks again!"
- Dewey Furniture in Vermillion, Ohio
Greg, WOW! You were right, make sure everyone on staff works during the sale. Friday was great, Saturday was off the hook, and Sunday was busy as hell. This was a great direct mail promotion. We need to talk and plan the next event!
- Stahl's Furniture
Facebook, digital marketing, TV and newspapers just don't work nearly as well as direct mail. Direct mail is the only marketing strategy that really works and Spectrum Marketing does a great job!
- President, Westwood Furniture
"The secret is in the plastic card. Clients treat it like a real hundred dollar gift card that they have to use before it expires. It prods them to stop delaying and make their decision. In one instance, we sold a $9,000 plus bedroom set!"
- President, LA Waters Furniture
"Thanks Greg for helping us turn around our October sales numbers! We are EXTREMELY excited with the result from our Gift Card Promotion. We had people who came in saying they had not even considered the idea of buying new furniture, but when they got the gift card they not only came to our stores and shopped…but even more importantly - THEY ACTUALLY PURCHASED!"
FURNITURE INDUSTRY SPECIALISTS
What makes Spectrum’s formula especially powerful are industry specialists that truly understand the furniture industry, its unique dynamics and how to drive dependable results.
Mark has been helping business owners grow their business for over 30 years. As a marketing consultant and business owner for over 15 years Mark has an extensive understanding of the critical elements of a successful marketing campaign, and a long-term client/partner relationship.