Integrated Marketing Services
Marketing services aimed at supporting a wide range of client needs with a focus on improved direct mail campaign performance, increased conversion rates, tracking and attribution.
With vertically integrated services, Spectrum makes it easy for you to swiftly launch marketing campaigns with the accuracy, quality control, and oversight required for optimal success.
Direct Marketing
Powerful direct mail strategies and solutions aimed at generating measurable results.
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Data Services
Allows for better list segmentation, demographics, audience targeting, personalization and post-campaign analysis.
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Direct Mail with Digital
Integrated online advertising enhances campaign results while providing increased tracking and attribution.
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Creative Services
Capture the attention and interest of the targeted audience with a striking design and format that elicits urgency and action.
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Commercial Printing
Signs & Large Format
Client-Specific Marketing Solutions
Spectrum has developed vertically integrated marketing services to support our diverse range of clients with very different needs. The result is unique marketing and production services tailored to the specific requirements of each client segment.
Each solution aims to solve some of the most frequently encountered obstacles when executing effective marketing campaigns. From general printed marketing materials and direct mail campaigns, to developing and hosting marketing communications (MarCom) portals, Spectrum has the solutions!
Franchise Marketing Services
We can coordinate our support efforts through a franchisor’s centralized marketing department or work with hundreds of individual franchisees directly. Customizing an approach for each organization is entirely based on their specific needs and objectives and is developed to provide the best overall marketing communication solution and business relationship.
Web-To-Print Solutions
Our flexible on-demand marketing and web-to-print solutions empower sales teams and franchise members to access resources and assets that produce personalized marketing pieces through an online corporate marketing portal.
Agency & Broker Support
Working with local and national agencies of all types has led us to uniquely understand how to support the broad scope of responsibilities with which an agency is often charged. From the outsourcing of creative projects to leveraging expertise in areas such as direct mail, Spectrum’s focus is on helping our agency partners succeed.
Media Companies & Resellers
Spectrum can help support the efforts to drive revenues in new areas such as direct mail sales and printing through its media support channel. In addition to functioning as a general, Spectrum elevates the partnership by training sales staff, providing management support, making technical expertise available and in some cases making joint sales calls for major opportunities.
Print Production Divisions
Spectrum’s production divisions provide advanced direct mail printing with the control and attention to detail clients demand. With a wide range of modern print and finishing equipment, our print services include short-run digital, sheet-fed/web offset printing, and large format sign and graphic printing.
We can control the execution of every aspect of our customer’s projects from start to finish for optimal results.
Commercial Printing Services
In-house print production provides speed and total control over every project from start to finish.
Signs & Large Format Printing
Add coordinated promotional point-of-sale signs and graphics for your marketing campaigns.
Speak With An Industry Expert
Identify your objectives, establish budgets and receive guidance on proven strategies to maximize response.
Creative Development
We create the perfect mailing list, recommend the best format and design your mailing to drive response.
We Execute
Your campaign is printed, prepared in our in-house mail facility and entered into the USPS mailstream. It’s that EASY!