Direct Mail Evolved.
7 integrated digital technologies designed to engage and convert your best targeted prospects, Increase your average marketing campaign RESULTS by 23-46%!, Identify prospects with the highest levels of interest - and mail to them!, Track and analyze across multiple online channels including Google Ads & social media, Finally complete direct mail campaign attribution!,
The Results Are In.
Results by 23-46%
Results by 23-46%
Seamlessly combine your direct mail marketing promotions with digital advertising to maximize your campaigns impact! Monitor results in real time from our cloud-based digital marketing platform.
Spectrum Mail Plus
Integrate Direct Mail with Online Follow-Up with Google Ads & Social Media for Even Greater Marketing RESULTS!
Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus combines your direct mailer with seven digital technologies to create omni-channel direct marketing to digital advertising that increases your ROI by reaching your target audience on multiple channels simultaneously. True marketing convergence!
How it Works
How it Works
It all starts with direct mail.
Direct mail pieces are mailed to your target market. This tried and true marketing medium yields marketing RESULTS by delivering your well-designed message right to your prospect’s mailbox.
Then, your Spectrum Mail Plus omni-channel marketing campaign touches your audience simultaneously across the web while tracking engagement – including visits to your website.
We provide an online dashboard so you can easily track all of your campaigns performance in real time!
MATCH YOUR DIRECT MAIL LIST WITH FACEBOOK AND INSTAGRAM USERS
KNOW WHEN YOUR MAIL IS DELIVERED – AND PLAN FOR IT!
We provide you with tracking on your mail delivery all the way down to the per piece level.
Using a cutting-edge barcode technology system, we track the mailing delivery process of your order. Know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
ALERT & ENGAGE PROSPECTS OF YOUR MAIL DELIVERY
Increase ROI by putting your mail piece in both the digital world and physical world simultaneously.
When someone clicks through to your website, our Google ads and social media follow-up will be triggered!
26.89 Million people have signed up – 384,000 weekly sign-ups and growing!
70% email open rate!
TRACK AND RECORD PHONE CALLS FROM YOUR CAMPAIGN
Phone Call Tracking
Seamlessly track the effectiveness of your direct mail campaign by tracking and recording every call that comes in as a result of the mailing.
Track the effectiveness of your campaign without human error. You get a local or toll-free number, directed to your business phone to ensure your reception and sales process is running smoothly. Every call that comes in will be tracked and recorded.
Full demographic and geographic data available on each caller.
RETARGET LOST PROSPECTS WITH GOOGLE ADS ON THE WEB
Online Follow-Up Ads
Increase conversions by pairing your direct mail campaign with the Google Display Ads Network.
Your direct mail campaign is sent out and tracked with our mailing tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with your display ad on the Google Display Ads Network directing them back to your website.
Text and image ads matching your campaign’s design and special offers follow your website visitors around the internet after they leave your site.
26% increase in complete conversions when users who have been retargeted return to the website.
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure!
INCREASE CAMPAIGN VISIBILITY AND CONVERSIONS!
NOW YOU’LL KNOW WHO VISITED YOUR WEBSITE FROM YOUR MAILING!
Track and record all website visitors as a result of your mailing and match them to their physical address including those that didn’t visit as a result of your mail campaign.
You never knew who came to your website from your mailing…UNTIL NOW! Spectrum Mail Plus uses an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.
96% of website visitors leave without taking action, many of which leave to view a direct competitor.
Now you can identify them by name and mailing address and add them to your next campaign as highly qualified prospects.
- Purchase a list (Optional) of who came to your website from the mailing list and what actions they took.
- And mail to unique visitors who came to your website who weren’t on your mailing list!