DIRECT MAIL PLUS DIGITAL MARKETING
Increase Your Campaign Response by 23-46%
Seamlessly Track and Enhance Your Direct Mail Results with Integrated Digital Technologies
Spectrum MailPlus
The Results Are In.
- 80% of sales are made between the 8th-12th touch
- Get up to 8-16 impressions to the direct mail audience for a fraction of the cost of a stamp!
- Real time trackable results through our marketing dashboard making it easy to see attribution and ROI
- Omni-channel marketing solution that integrates with the power of direct mail for an average 23-46% lift in response!
- No lead left behind and no marketing spend left on the table!
Seamlessly combine your direct mail marketing with 7 integrated digital technologies to maximize your campaign’s impact!
Instead of just sending out a traditional solo direct mailing, Spectrum MailPlus combines your direct mailer with seven digital technologies to create omni-channel direct marketing to digital advertising that increases your ROI by reaching your target audience on multiple channels simultaneously. True marketing convergence!
SOCIALMATCH
MAIL TRACKING
USPS INFORMED DELIVERY
CALL & TEXT MESSAGE TRACKING
ONLINE FOLLOW-UP ADS
SOCIAL MEDIA FOLLOW-UP ADS
LEADMATCH
With LeadMatch, identify anonymous website visitors and see how many match back to the mailing list, which proves your direct mail is working! For a small cost you can purchase the anonymous visitor list and identify those who are most likely to buy!
You can even send a follow-up direct mail piece to them highlighting what they were most interested in.
How it Works
It all starts with direct mail.
Direct mail pieces are mailed to your target market. This tried and true marketing medium yields marketing RESULTS by delivering your well-designed message right to your prospect’s mailbox.
Then, your Spectrum MailPlus omni-channel marketing campaign touches your audience simultaneously across the web while tracking engagement – including visits to your website.
MATCH YOUR DIRECT MAIL LIST WITH FACEBOOK AND INSTAGRAM USERS
KNOW WHEN YOUR MAIL IS DELIVERED – AND PLAN FOR IT!
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Mail Tracking
Track & Measure Direct Mail Campaigns with Spectrum MailPlus!
Using a cutting-edge barcode technology system, we track the mailing delivery process of your order. Know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers. We provide you with tracking on your mail delivery all the way down to the per piece level.
ALERT & ENGAGE PROSPECTS OF YOUR MAIL DELIVERY
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Informed Delivery®
Informed Delivery®
Increase ROI by putting your mail piece in both the digital world and physical world simultaneously.
With Informed Delivery® integration, a preview of your mailer will be sent by the USPS every morning to subscribers alerting them of when it will arrive in their mailbox. Additionally, right under the grayscale email preview of your mailer, the email will be enhanced with a full-color display advertisement with a link to your website or landing page.
When someone clicks through to your website, our Google ads and social media follow-up will be triggered!
OVER 29 Million Subscribers! And GROWING each week!
68% email open rate!
TRACK AND RECORD PHONE CALLS FROM YOUR CAMPAIGN
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Phone Call & Text Message Tracking
Track the effectiveness of your direct mail campaign by tracking and recording every call and text message that comes in as a result of the mailing.
With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.
Full demographic and geographic data available on each call and text.
RETARGET LOST PROSPECTS WITH GOOGLE ADS ON THE WEB
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Online Follow-Up Ads
Increase conversions by pairing your direct mail campaign with the Google Display Ads Network.
Your direct mail campaign is sent out and tracked with our mailing tracking system. If a customer or prospect leaves your website without taking action, they will be retargeted with your display ad on the Google Display Ads Network directing them back to your website.
Text and image ads matching your campaign’s design and special offers follow your website visitors around the internet after they leave your site.
26% increase in complete conversions when users who have been retargeted return to the website.
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure!
INCREASE CAMPAIGN VISIBILITY AND CONVERSIONS!
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Social Media Follow-Up Ads
Increase conversions by pairing your direct mail campaign with your audience’s Facebook and Instagram accounts.
Social Media Follow-Up is integrated into Spectrum MailPlus to offer you the opportunity to increase conversions by pairing your direct mail campaign with Facebook and Instagram ads.
When the user logs into Facebook or lnstagram, they will be shown an ad from your website right in their Newsfeed, where they’re more likely to interact and view the ad.
4 HRS The average person spends almost 4 hours per day on Facebook and Instagram – and they have over 3 billion active users!
NOW YOU’LL KNOW WHO VISITED YOUR WEBSITE FROM YOUR MAILING!
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LeadMatch
Track and record all website visitors as a result of your mailing and match them to their physical address including those that didn’t visit as a result of your mail campaign.
You never knew who came to your website from your mailing…UNTIL NOW!
Spectrum MailPlus uses an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.
Download your hottest leads daily and utilize their physical mailing address to deploy direct mail retargeting programs!
96% of website visitors leave without taking action, many of which leave to view a direct competitor.
Now you can identify them by name and mailing address and add them to your next campaign as highly qualified prospects.
- Purchase a list (Optional) of who came to your website from the mailing list and what actions they took.
- And mail to unique visitors who came to your website who weren’t on your mailing list!
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SocialMatch
We take your direct mailing list and MATCH leads with their Facebook and Instagram user accounts. Resulting in increased conversion rates.
With SocialMatch your target market will see your ad on their Facebook & Instagram feeds BEFORE the mail piece even reaches mailboxes and without them having to visit your website. The 14-day program begins on the mail date.
80% of sales are made between the 8th & 12th contact. With SocialMatch you can reach your targeted prospects at yet another activation point!