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CREATIVE SERVICES

Take your business from brand to demand

Spectrum's award-winning graphic design team crafts strategic pieces aimed at driving maximum engagement and response.

Spectrum's Results-Driven Creative Team

Our award-winning creative services team will design effective RESULTS-driven concepts for your next direct mail piece, marketing campaign or custom design project. From initial concept, graphic design and copywriting, to choosing the most effective print format and stock, we’ll guide your project for the most impact.

Agile, Experienced, and Talented Designers

With the accumulated experience of thousands of clients and tens of thousands of campaigns, we’ve learned what drives response and what falls flat. Leveraging this expertise in every design is critical in helping clients achieve a strong aesthetic and above average return on investment.

Cross-Media Channels

Consumers experience your marketing across multiple media formats. Guide them through the process, effectively retain control of the message and get them to take the desired action. Make sure there aren’t any weak links in your response chain so you get the best chance to convert leads into sales.

Client Brand Standards

Maintaining your established brand and identity elements across all production functions is critical. Spectrum works closely with each client to establish their brand standards and guidelines. Those design standards are then implemented consistently across all traditional and social media channels.

Digital Asset Management

Spectrum can help provide distribution solutions and growth tools for your marketing collateral and branded assets. Leverage your online webdam or Spectrum’s web-based marketing communication (MarCom) portals and web-to-print solutions to easily reach your company network.

It’s vital that every effort is made to balance aesthetic appeal with message effectiveness – optimize for response

"My experience with the Spectrum creative team is top notch. They treat me as I am their only client and are always there to respond to my every request, change or question at the drop of a hat. We demand high quality and fast turnaround and Spectrum exceeds our expectations every time."
Woman reading mail
Kristen K.
Marketing Director
smc-graphic-design-creative-services1

AWARD-WINNING

Graphic Design Services

We understand each critical aspect in the creative process and how it impacts your marketing results.

Direct mail design. Marketing collateral design. Display ad design. Web and social media design & messaging. Spectrum’s creative services team of talented graphic designers and copywriters serve as an in-house agency for your turnkey marketing materials and custom design projects. We’ll work with you closely from concept and creation to completion in print, digital or web format

Direct Mail

Designers experienced in your industry craft attractive response-driven direct mail pieces for direct marketing campaigns.

Print

Vibrant, attractive, colorful designs, delivered in the specific print format that meets your needs, with fast turnaround.

Digital

Spectrum offers design and publishing solutions for presenting your information digitally or online.

Web

Web design services for online display and social media advertising, coordinated landing pages for your marketing campaigns.

Need a creative team ready to design your next project?

Add Spectrum’s Creative Services to your organization today! Contact Us >

Design Support

Partner with Spectrum to augment your internal graphic design team.

Advertising Agencies

Need creative versions for hundreds or even thousands of locations and just don’t have the resources available to meet the deadline? Spectrum can augment your internal design staff and help meet your commitments.

Franchise Organizations

Control the design and production of materials for your franchise base. We can develop programs that can manage the process more effectively while providing greater control.

Corporate Marketing

Partner with Spectrum and leverage our additional knowledge, insights, and experience without the cost of hiring additional staff. Allow us to help make your team more productive and achieve your graphic design and marketing goals.

Graphic design examples

Here are some sample projects we’ve had the privilege of working on. From direct mail campaigns, invitations, menus, promotions, brochures, flyers, custom catalogs to logo design, branding and corporate marketing collateral, Spectrum has experienced creatives ready to help make your project look great and within budget.

Holiday and new years gatefold mailer with coupons

Direct Mail

Holiday gate-fold mailer with gift cards

Planet Fitness Holiday Card Design

Direct Mail

Custom Designed Invitation, RSVP, and Envelope Mailer

event flyer

Flyer

2 sided full color flyer

motorcycle event gatefold mailer with coupons

Direct Mail

Gate-fold mailer with Gift Cards

dental campaign direct mailer

Direct Mail

Folded Direct Mailer with Perforated Gift Cards

restaurant direct mail

Direct Mail

Half Fold Restaurant Menu Direct Mailer

menu flyer folded

Menu Flyer

Custom Folded Cafe Menu Flyer

mini menus with sleeve

Mini-Menu

Counter stand with folded mini restaurant menus

View More
1

Speak With An Industry Expert

Identify your objectives, establish budgets and receive guidance on proven strategies to maximize response.

2

Creative Development

We create the perfect mailing list, recommend the best format and design your mailing to drive response.

3

We Execute

Your campaign is printed, prepared in our in-house mail facility and entered into the USPS mailstream. It’s that EASY!

Get Started

Free Marketing Consultation

Improve your marketing campaign performance, conversions, tracking and attribution.

Improve your direct mail marketing campaign performance, conversions, tracking and attribution.