Spectrum’s Hardware Store Direct Mail Solutions


With hundreds of clients and 26 years experience, Spectrum truly understands the hardware industry, its unique dynamics and how to drive dependable marketing results.

Leverage our in-house graphic design, printing, mail processing & postal logistics for successful direct marketing campaigns with quantifiable ROI.

Speak with a Spectrum Hardware Store Expert and Get Started Today!



Drive even more response!

Ask us about integrated email marketing, web retargeting, and social media advertising!


Growing your hardware business can be tough. It’s difficult to know where your marketing dollars are going.

However, Spectrum’s hardware direct marketing experts make it easy. They’ve worked for years helping businesses just like yours bring in new leads while increasing customer loyalty.

We’ll work with you to identify and target only the right prospects, in the right area, with the right carrier routes, at just the right time!

And we’ll show you the RESULTS.

Hardware Marketing Services

  • Graphic Design and Copywriting
  • Customer & Prospect Analysis
  • Demographic Reporting
  • Market Penetration Reporting
  • Direct Mail Marketing Strategy
  • Data-Driven Mailing Lists



Spectrum’s proven hardware store campaigns designed to deliver RESULTS.

Non Branded Hardware Coupon Book

Hardware Store Coupon Book Mailer

This coupon book is perfect for seasonal sales. This multi-page, 4.25″ x11″ mailer allows you to offer the most savings to your customers.

Hardware Client Monster Mailer for Direct Mail and Print Products

Hardware Store Monster Mailer

At 8.5″ x14″, this is one of the largest, unfolded pieces we offer. Mailed saturation only, it economically maximizes the mail moment.

Hardware True Value Slim Mailer

Hardware Store Slim Mailer

This piece is so unique in size (5.5″ x14″) that it stands out from all the “clutter.” Mailed saturation, the Slim Mailer is a clear winner!

Extended Gatefold Hardware Mailer True Value

Hardware Store Extended Gate Fold Mailer

Use our Extended Gate Fold mailers when your message demands a unique delivery! Folding to 5.5″ x10.5″, our gate fold format will capture the interest of any prospect and is affordable to mail to client list or saturation.


turn-key direct mail solutions

Turn-key Direct Mail

direct mail industry experts

Hardware Store Industry Experts

in-house print production

In-House Print &
Mailing Services

promotional signage production

Promotional Signage

  • Spectrum’s large production facility, professional staff and understanding of political demands are just a few of the reasons I trust them to work with my clients. They are competitively priced, understand how to navigate the complexities of the postal system and always deliver as promised.

    David Carney Founder, Norway Hill Associates
  • Direct mail has always been an integral part of our marketing plan. Because of that it is imperative that this campaign is executed seamlessly. You have consistently met that challenge. I can honestly say that since we began working together our "rate of return" has always exceeded industry averages and I credit a great deal of our continued growth to your efforts and knowledge. Again, thank you.

    Seth P. Wilson General Manager, Seascape Inc., Coventry, RI
  • Consistently on-time and on-budget. When I’m leading advocacy fights, I can trust Spectrum for quality product and ensuring the mail is where it needs be – when it needs to be there. They take ownership and make it happen.

    David Flaherty CEO, Magellan Strategies
  • I would highly recommend Spectrum Marketing for any direct mail campaigns. Our multi-year association with Spectrum has delivered us outstanding results every time. Spectrum’s design team works with us to develop a professional mailer that represents our company and delivers our message. They aren’t happy until we’re 100% satisfied every time. The Account Managers take the time to learn what we want our message to be and then work with us and the designers to develop the final product.

    Troy Coleman Vice President of Business and Finance Quality Care – The Nature Care Company
  • I have used Spectrum for several years for my direct mail, printed material and design work. Their service and results have always met or exceeded my expectations. Spectrum is much more than a marketing company to us, they have become a partner in helping our business grow. I highly recommend them.

    Jim Campanella CEO - The Lawn Dawg, Nashua, NH
  • With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!

    Tony Santarelli Sonic, Dunkin' Donuts Franchisee


What makes Spectrum’s formula especially powerful are industry specialists that truly understand the hardware store industry, its unique dynamics and how to drive dependable results.

Corey direct marketing specialist

Corey Shaw

Corey has been helping retailers grow their businesses for over 25 years through the power of direct mail. His first full-time job was at the industrial parts counter of a True Value hardware store in Framingham MA, where he returned to work during college. Working at Spectrum now for over 15 years, he has been responsible for some of our most successful and unique mail piece designs. So far this year hundreds of independent operators have trusted Corey with a portion of their marketing budget.

Office: 603-627-0042 ext 217

Mobile: 603-620-1122

Set Your Sights on Results.


Interested in growing your business? Send us a quick message and we'll get back to you asap. Thank you!