Advanced Direct Marketing Solutions
Proven direct response marketing services designed to target, attract, engage, and convert your best customers and prospects.
Your Results Are What Matters Most
- With dedicated one-on-one guidance, our experienced marketing specialists help you create a direct mail marketing strategy that yields superior marketing results.
- We target the key marketing results that matter most to your business – increase sales in a predictable way, promote new products or services, create more loyalty, build brand recognition, competitive blunting, or to boost declining sales.
- We partner with you to continually optimize & evolve campaigns to reflect your business’ changing goals based upon campaign analytics and insights.
Your Marketing Communications Partner
Complete In-House Mailing Services
Spectrum offers a unique array of vertically integrated direct marketing services and direct mail & print products designed to grow your business and promote your products and services.
This includes self-mailed postcards and letter mailings to omni-channel solutions, direct mail combined with digital advertising, and integrated email campaigns that drive additional lift to your promotions by serving follow-up ads on the web.
Dedicated Marketing Support
Our direct marketing experts, dedicated account managers, creative graphic designers, experienced in your specific industry, know how to build successful direct marketing campaigns and that deliver better response and marketing ROI.
Combined with our in-house commercial printing facility and complete mailing services division, you can count on your campaign reaching your targeted audience at just the right time.
Omni-Channel Direct Mail Marketing Campaigns
Spectrum Mail Plus marketing campaigns generate 23-46% MORE RESPONSE!
Instead of just sending out a traditional direct mailing, Spectrum Mail Plus combines your direct mailer with seven digital technologies that increase your ROI by reaching your target audience on multiple channels simultaneously.
Direct Mail Marketing Programs
Leverage a weekly or monthly marketing program that delivers the repetition necessary for success.
Spectrum has developed marketing programs designed to promote products and services, drive brand engagement, and increase sales while also keeping your current customers coming back again and again throughout the entire year. Learn more >
Direct Mail Advertising Solutions
We know the secrets to direct mail advertising success!
We know the critical factors that deliver successful direct mail campaigns. Learn more about our process and how our vertical operation and our unique services give you the best solution to gain an edge over your competition! Direct mail marketing is more relevant than ever – and don’t just take our word for it. Read more >
Targeted Mailing List Services
Reach Only Your Ideal Audience!
The foundation of any successful campaign is the quality of your direct mailing list. Business, non-profits, and retailers use targeted mailing lists to reach the customers and prospects that matter most to them. Our mail data experts make it easy for you to craft campaigns by helping to determine which targeted mailing list approach will result in the best direct mail campaign performance. Learn more >
Direct Mail & Print Products
Versatile in-house production provides direct mail enhancements and hundreds of printing options!
Spectrum’s in-house commercial printing division can produce your next mail piece, branded marketing collateral, or general print product. From postcards, gift card mailers and oversized mailers to elaborate folded brochures – we have the perfect mail format for your promotion!
Integrated Email Marketing
Drive even more response by integrating email and social media to your campaigns!
Email marketing is a powerful way to lift the overall response rate of your promotional campaigns. By providing a second touch of engagement you add credibility and urgency to your message. Direct mail in conjunction with email, email retargeting, and Twitter and Facebook ads help your campaigns gain traction throughout the promotional time period.
Direct Mail with Web Display Ads
Boost your direct mail campaign’s reach with targeted display advertising on the web!
Utilize direct mail in conjunction with mailing list matched IP targeted web banner ads to lift campaigns. Gain additional impressions and clicks to your website or landing page by advertising to your highly-targeted customers and prospects with both physical direct mail marketing and digital online advertisements.