Direct marketing has the unique advantage of using personal data to target and directly communicate with your chosen market at their home (B2C) or place of business (B2B). From building deeper relationships with your existing customers to reaching out to new prospects, nothing is more powerful than direct marketing advertising.
Spectrum utilizes a wide variety of methods to get your message and offers in front of the best customers and prospects at the best time to generate maximum response.
Spectrum has developed turnkey direct mail marketing programs designed to drive new business and sales while also keeping your current customers coming back again and again throughout the entire year. Read more >
Email marketing is a powerful way to lift the overall response rate of your direct mail campaigns by providing a second touch engagement that adds credibility and urgency to your message. Spectrum’s cross-channel direct mail add-ons (email, email retargeting on the web, Twitter ads and Facebook ads) help your marketing campaigns gain traction throughout the promotional time period.
From elaborate 4-color brochures and direct mail printing, to basic stationery and business cards, Spectrum can manage your company’s brand with all your mail, marketing collateral, and general print product needs. Read more >
Spectrum Marketing has been a great partner for our direct mail marketing campaigns, and we have seen a large increase in new listings since our first mailing last year. They design, print, and ship everything right in their own facility, which makes the entire process a breeze; and Spectrum has access to multiple data sources to ensure full coverage of all the geography in our territory. We can choose from 1 acre to 1,000+ acres, which has aided us significantly in gaining leads and converting sales. With all of our direct mail needs taken care of under one roof, it allows us to focus all of our other resources on our core business. David Keith definitely understands our goals and has been great to work with.
Mossy Oak Properties Indiana Land and Lifestyle opened in November 2016. Since the opening we’ve had over 60 listings and at least half of those listings can be attributed to Spectrum Marketing Companies’ mailer. And this is with only 2 Agents! Year to date we have over 5.5 million dollars in sales, and again, the mailers that Spectrum Marketing provided to us directly related to over 2.5 million dollars in sales. Working with Spectrum Marketing has been very smooth and effective, and the marketing plan that we jointly put together is working extremely well. The ROI is trackable and doing direct mail with David Keith at Spectrum has been an easy decision.
Sam, Oh my goodness! The signs just arrived and they look AMAZING! We are totally pleased. Thank you so much for hookin’ it up! Please send the graphics team and all involved a great big hug.
At first glance I LOVE it. My first reaction is that our new menu now looks high-end compared to some of the competitions menus I get at my house. I know the owner is going to be really pleased. Thanks so much!
A big thanks to you and your team with helping with all the changes and additional flyers. Please pass that along to your team. You guys are great to work with.
Due to the success and ease of adding your new integrated acquisition email campaign to my monthly direct mail marketing, I've seen an increase in new member sign ups and now use this new marketing strategy with success at all my California clubs. I have found it’s a great way to increase visibility and create a buzz within the community regarding an upcoming expiration. Spectrum helps you track the success of your e-blast campaign, and for a fraction of the cost of a mailer it’s a great way to combine your direct mail with e-marketing to reach new markets.
As a Franchisee with Marco’s in a newer market I decided to follow my area reps lead and do business with Spectrum. The results were immediate. Outstanding service seems to be their mantra. They haven’t missed a beat and our sales continue to grow. Average sales were about 14k a week when I switched and now we’re not happy with anything less than 17k just months later. It’s all about consistency. My second store is of course using Spectrum. I have no doubt the service will continue to be exemplary. I’d like to thank Spectrum for all their great work and highly recommend them to any of my colleagues in the future.
Spectrum Marketing has been my print company for almost 2 years. Their products are accurate, always on time, and impactful in my market. Spectrum’s prices are very competitive and products are of high quality. They take the time to work with me to ensure I am 100% happy with my product. The team is available when I need them and return phone calls and emails promptly. I’ve worked with other print vendors and Spectrum is by far a more complete company and are part of my success.
Direct mail is an important part of my business and the main way I have gotten new customers. I have been using Spectrum for a year and a half now and am not only pleased with their service, but also with the results. The oversized mailers are obviously impossible to miss in the mailbox and they have my full menu and many coupons. The response is excellent. Since I started using Spectrum mail pieces and consistent drops, one of my stores had 32% sales increase for 2014 and 36% year to date. My second store and market is up in double digits sales increase as well. In the time that I have worked with Spectrum, they haven’t made a single mistake yet. Keep up the good work!
With the surge of digital platforms it's easy to forget about traditional print marketing as most people I speak to think the ROI is not there. What I can tell you from my experience is that the return has exceeded my expectations time and time again. I use the over sized direct mailer pieces from Spectrum for all 3 brands that I own. What can you expect from these mailers? The increase of top of mind awareness, an over 4 to 1 revenue to expense ratio (in my experience), energy in your stores (we all know that energy creates energy), and the ability to show off your operations! When the mailers hit the homes...look out! It gets explosive!