Capture the Mail Moment!
We design and execute direct mail campaigns that deliver maximum RESULTS and a quantifiable ROI.
Dominate your market with Spectrum’s powerful direct mail marketing solutions.
The power of direct mail continues to dominate the market as other media formats fall prey to filtering or changing consumer habits. Its unique ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.
Our RESULTS-Driven Process
1 / TARGET YOUR MARKET
We use specialized tools to develop the most productive targeted lists and work closely with you to understand your business, customers, and the details needed for success.
2 / DESIGNED FOR ACTION
Leverage our experienced industry marketing experts who know how to design proven mail pieces and special offers that drive RESULTS to your business.
3 / RESPONSE CHANNELS
Make it easy for your prospect to respond and connect to your business by providing options including landing pages, email retargeting, social media, and web remarketing ads.
4 / POSTAL LOGISTICS
Our coordinated private trucking fleet and partnership with FedEx delivers your mail campaign to local postal SCFs to ensure drop dates and lowest postage cost possible.
Pinpoint Mailing List Targeting
40% of your success will be determined by the quality of your mailing list.
Spectrum uses a combination of industry standard software applications and a unique proprietary system to ensure that every mail list processed is optimized for effective delivery.
- New Homeowners
- Financial, Investment, Insurance & Mortgage Lists
- Home Improvement Lists
- Business Lists
- Political Lists
- Automotive Lists
- Industry Lists
- Many Specialty Lists
- Customer Lists – Cleaned, deduped and refined for optimum response
- Targeted Saturation Mailings – Including high density and those based on penetration indexing
- Demographic Lists (age, income, gender, marital status, home value & many others)
- Psychographic Lists (lifestyle interests)
- Ethnicity Lists
Designed for Action
We’ll make sure the design drives your target audience to engage.
We’ll assign your project to one of our 22 award-winning graphic designers and creative services team to craft effective copywriting and concepts that deliver RESULTS.
Everything we produce is visual and needs to look great. However, there must be a conscious effort to balance the aesthetic appeal and the effectiveness of the message for best response.
We follow the 40/40/20 strategy for winning campaigns.
Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.
Winning Mail Formats
Designed for highest response rate.
You’ll have access to hundreds of proven design styles to choose from. Folds, die cuts, stocks, sizes, finishes, and add-ons are available to make your piece unique and memorable.
- “The Monster Mailer” – Dominate the mailbox!
- Over-sized postcards
- Personalized letters
- Variable data-driven letters
- Letters with additional inserts
- Specialty envelopes
- Multiple fold & perforation options
- Gift card mailers
- Dimensional mailers
We’ll customize one just for you.
Get Personal with
Personalized marketing usually results in higher readership rates.
Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.
Capture Attention and Increase Engagement!
Enhance your next promotion with these mail options and add-ons.
Add additional design and engagement elements to your next mail campaign or contact us about your custom projects – we can design and produce almost anything.
Add multiple sheets and messages to your envelope mailings.
Use variable data laser printing to add personalization and IMPACT.
Link your direct mail to conversion landing pages on the web.
Color is Critical
We’ll design your piece to make an impression and stand out!
Die Cut & Shapes
Add unique features to your direct mail pieces.
Get your prospects involved with interactive elements.
Give mobile customers a quick method to connect with you.
Boost the direct mail response rates by using coordinated email messaging.
Connect with your target market and begin developing a relationship with them.
Maximize Campaign Effectiveness
with Data Insights
Our list experts analyze your existing target market and customer base to optimize your strategy.
By leveraging your customer base, our data experts can assist you in finding new potential targets. Our data mining tools utilize your customer lists to find like-minded prospects to build more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the use of this data.
Don’t spend more than necessary on postage!
Spectrum’s knowledge is your advantage.
The US Post Office has an extensive range of postage classes and rates all with specific rules and regulations governing their use. We know how to capitalize on the largest discounts while maintaining, or improving, the delivery window for your campaign.
Managing the mail’s insertion into the various points of entry to gain the best rates possible, Spectrum leverages its private transportation fleet and national strategic alliance with FedEx Freight to gain rate and delivery advantages other less sophisticated firms can’t.