RESULTS-DRIVEN DIRECT MAIL CAMPAIGNS

We design and execute direct mail advertising campaigns that deliver superior RESULTS and a quantifiable ROI.

Results-Driven Direct Mail Campaigns

We design and execute direct mail advertising campaigns that deliver superior RESULTS and a quantifiable ROI.

Dominate your market with Spectrum’s powerful direct mail marketing solutions.

Make a memorable 1:1 engagement

The power of direct mail marketing continues to dominate the market as other media formats fall prey to filtering or changing consumer habits. For instance, the ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.

folded direct mail postcard with gift cards - Spectrum Marketingfolded open direct mail postcard with gift cards - Spectrum Marketing

Our RESULTS-Driven Process

targeted direct mail

1 / TARGET YOUR MARKET

Our data specialists work closely with you to understand your business, customers, and how best to utilize modern data tools to develop the most productive targeted lists.

direct mail design

2 / DESIGNED FOR ACTION

Our experienced industry marketing experts who know how to design high response mail pieces with special offers that drive more customers to your business.

response channels

3 / RESPONSE CHANNELS

Make it easy for your prospects to respond and connect by adding landing pages, email, email retargeting, targeted display ads, and social media.

postal logistics

4 / POSTAL LOGISTICS

Our coordinated private trucking fleet and partnership with FedEx delivers your mail campaign to local postal SCFs to ensure in-home dates and lowest postage cost possible.

Pinpoint Mailing List Targeting

40% of your success will be determined by the quality of your mailing list.

Spectrum uses a combination of industry standard software applications and a unique proprietary system to ensure that every mail list processed is optimized for effective delivery.

  • New Homeowners Mail Lists
  • Financial, Investment, Insurance & Mortgage Mail Lists
  • Home Improvement Mail Lists
  • Business Mail Lists
  • Political Mail Lists
  • Automotive Mail Lists
  • Industry Mail Lists
  • Many Specialty Mail Lists
  • Customer Mailing Lists – Cleaned, deduped and refined for optimum response
  • Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
  • Demographic Mail Lists (age, income, gender, marital status, home value & many others)
  • Psychographic Mail Lists (lifestyle interests)
  • Ethnicity Mail Lists

We believe in Great Offers

The quality of your offer with significantly determine the amount of engagement and response.

Designed for Action

We’ll make sure the design drives your target audience to engage.

We’ll assign your project to one of our 22 award-winning graphic designers and creative services team to craft effective copywriting and concepts that deliver RESULTS.

Everything we produce is visual and needs to look great. However, there must be a conscious effort to balance the aesthetic appeal and the effectiveness of the message for best response.

We follow the 40/40/20 strategy for winning campaigns.

Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.

40%

The Offer

40%

Targeted List

20%

Creative

direct mail design magalog

Designed for Action

We’ll make sure the design drives your target audience to engage.

We’ll assign your project to one of our 22 award-winning graphic designers and creative services team to craft effective copywriting and concepts that deliver RESULTS.

Everything we produce is visual and needs to look great. However, there must be a conscious effort to balance the aesthetic appeal and the effectiveness of the message for best response.

direct mail design magalog

We follow the 40/40/20 strategy for winning campaigns.

Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.

Winning Mail Formats

Designed for engagement and highest response rate.

You’ll have access to hundreds of proven design styles to choose from. Folds, die cuts, stocks, sizes, finishes, and add-ons are available to make your piece unique and memorable.

  • “The Monster Mailer” – Dominate the mailbox!
  • Over-sized postcards and mailers
  • Postcards
  • Personalized letters
  • Variable data-driven letters
  • Letters with additional inserts
  • Specialty envelopes
  • Multiple fold & perforation options
  • Gift card mailers
  • Dimensional mailers
  • Die cut mailers

We’ll customize one just for you.

Winning Mail Formats

Designed for engagement and highest response rate.

You’ll have access to hundreds of proven design styles to choose from. Folds, die cuts, stocks, sizes, finishes, and add-ons are available to make your piece unique and memorable.

  • “The Monster Mailer” – Dominate the mailbox!
  • Over-sized postcards
  • Postcards
  • Personalized letters
  • Variable data-driven letters
  • Letters with additional inserts
  • Specialty envelopes
  • Multiple fold & perforation options
  • Gift card mailers
  • Dimensional mailers
  • Die cut mailers

We’ll customize one just for you.

Accurate List Data Increases Results

Mail List & Data Processing Solutions

Spectrum uses a combination of industry standard application and a unique proprietary system to ensure that every list processed is optimized for effective delivery. We take the extra steps that make all the difference.

  • NCOA – National Change of Address (Now required by the US Post Office)
  • Carrier Route Coding, Zip + 4 Coding
  • Zip Correction / Address Correction
  • Pre-sort & CASS™ Certification
  • Merge / Purge / Dedupe
  • Data Hygiene and Normalization
  • File Conversions
Mail Route Analytics

Get Personal with Variable Data

Personalized marketing usually results in higher readership rates.

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.

From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.

Get Personal with Variable Data

Personalized marketing usually results in higher readership rates.

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.

Get Personal with Variable Data

Personalized marketing usually results in higher readership rates.

Studies have shown that personalization can increase response and Spectrum can help you leverage this advantage through our laser personalization and variable data solutions.

From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can provide the expertise you need.

Capture Attention and Increase Engagement!

Enhance your next promotion with these mail options and add-ons.

Add additional design and engagement elements to your next direct mail campaign or contact us about your custom projects – we can design and produce almost anything.

Mail Inserts

Add multiple sheets and messages to your envelope mailings.

Personalized Mail

Use variable data laser printing to add personalization and IMPACT.

Cross Media

Link your direct mail to conversion landing pages on the web.

Color is Critical

We’ll design your piece to make an impression and stand out!

Die Cut & Shapes

Add unique features to your direct mail pieces.

Scratch-Offs

Get your prospects involved with interactive elements.

QR Codes

Give mobile customers a quick method to connect with you.

Email Programs

Boost the direct mail response rates by using coordinated email messaging.

Social Media

Connect with your target market and begin developing a relationship with them.

Maximize Campaign Effectiveness with Data Insights

Our list experts analyze your existing target market and customer base to optimize your strategy.

By leveraging your customer base, our data experts can assist you in finding new potential targets. Our data mining tools utilize your customer lists to find like-minded prospects to build more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the use of this data.

Geographic Analysis

Penetration Indexing

Optimize Mailing Method

Spectrum postal logistics trucking

Don’t spend more than necessary on postage!

Spectrum’s knowledge is your advantage.

The US Post Office has an extensive range of postage classes and rates all with specific rules and regulations governing their use. We know how to capitalize on the largest discounts while maintaining, or improving, the delivery window for your campaign.

Managing the mail’s insertion into the various points of entry to gain the best rates possible, Spectrum leverages its private transportation fleet and national strategic alliance with FedEx Freight to gain rate and delivery advantages other less sophisticated firms can’t.

usps
fedex freight

Launch a direct mail campaign that can’t be ignored!

CONTACT A SPECTRUM EXPERT

Interested in growing your business? Send us a quick message and we'll get back to you asap. Thank you!