Data-driven Direct Mail Advertising Solutions
We design and execute targeted direct mail advertising and promotional campaigns that deliver superior marketing RESULTS with quantifiable ROI.
Dominate your market with Spectrum's powerful direct mail marketing solutions.
As a full-service direct mail advertising solutions provider, we understand what makes consumers respond and how to build successful direct mail marketing and promotional campaigns.
Marketing experts, experienced in your industry, will assist you in developing the best solo direct mail campaign strategy for your business, product, or service.
Our data and mail processing services team will develop the perfect audience targeting solution and mailing list. Your success is our primary goal.
Direct mail marketing continues to perform as other media formats falter due to ad blocking and changing consumer habits. The ability to target qualified individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.
Data Targeted Mailing Lists
40% of your success is determined by list quality.
Spectrum uses a combination of industry standard data applications and a unique proprietary system to ensure that every targeted mail list processed is optimized for effective delivery.
Common Direct Mail List Types
- New Homeowners Mail Lists
- Financial, Investment, Insurance & Mortgage Mail Lists
- Home Improvement Mail Lists
- Business Mail Lists
- Political Mail Lists
- Automotive Mail Lists
- Industry Mail Lists
- Real Estate Mail Lists
- Specialty List Mail
- Customer Mailing Lists – Cleaned, deduped and refined for optimum response
- Targeted Saturation Mailing Lists – Including high density and those based on penetration indexing
- Demographic Mail Lists (age, income, gender, marital status, home value & many others)
- Psychographic Mail Lists (lifestyle interests)
- Ethnicity Mail Lists
We believe in Great Offers
The quality of your offer will significantly determine the amount of engagement and response.
Mailers Designed for Maximum Engagement
Great creative drives your target audience to engage, respond, and convert.
Our award winning graphic designers and creative services team craft high impact direct mail design with effective copywriting and offers that deliver maximum audience engagement.
We work to balance the aesthetic appeal of each mailer design with the effectiveness of the message which results in the best possible response rates.
We follow the 40/40/20 strategy for effective direct mail campaigns.
40% is based on the strength of your offer, 40% is your targeting audience, and 20% is the creative design of your mailer. Paying close attention and optimizing each of these key areas for each campaign is a critical part of how we achieve superior RESULTS.
Wide Range of Direct Mail Formats
Designed for engagement and highest response rate.
You’ll have access to hundreds of effective mail format design styles to choose from. Folds, die-cuts, stocks, large sizes, finishes, tipped gift cards, perfed gift cards, and more mailer enhancements are available to make your piece unique and memorable. We’ll help you determine the best direct mail format for your marketing campaign.
- “The Monster Mailer” – Dominate the mailbox!
- Over-sized postcards and mailers
- Postcards
- Personalized letters
- Variable data-driven letters
- Letters with additional inserts
- Specialty envelopes
- Multiple fold & perforation options
- Gift card mailers
- Dimensional mailers
- Die cut mailers
- Scratch off seals & wafers
We'll customize a mailer just for you.
Accurate Data Increases Campaign Results
Mailing List Optimization & Data Processing
Spectrum uses a combination of industry standard data processing applications and a unique proprietary audience targeting system to ensure that every list processed is optimized for effective delivery. We take the extra steps that make all the difference.
- NCOA – National Change of Address (Now required by the US Post Office)
- Carrier Route Coding, Zip + 4 Coding
- Zip Correction / Address Correction
- Pre-sort & CASS™ Certification
- Merge / Purge / Dedupe
- Data Hygiene and Normalization
- File Conversions
Get Personal With Variable Data
Personalized marketing usually results in higher readership rates, so take advantage of it!
Studies have shown that mailing list personalization in your campaign can increase response rates dramatically. Spectrum can help you leverage this advantage through our laser printed personalization options and variable data solutions.
From basic mail-merge type functions to more sophisticated variable data defined by business logic rules, Spectrum can deliver personalized messaging and data in your next marketing campaign.
Increase direct mail campaign response by 23-46%
Direct Mail Plus Digital Advertising
Seamlessly combine your direct mail marketing with 7 integrated digital advertising technologies to maximize your campaign’s impact!
Monitor results in real-time from our cloud-based digital marketing platform.
Maximize Mail Campaign Effectiveness with Data Insights
Our mail data experts analyze your existing target market and customer base to optimize your strategy before and after each deployment.
By leveraging your customer base, our data experts can assist you in finding new potential targets. Spectrum’s data mining tools utilize your customer lists to find like-minded prospects to build look-alike audiences for more comprehensive acquisition programs. After new lists have been compiled, our team can help you develop robust direct marketing programs that maximize the data insights we’ve gained.
Geographic Analysis
Penetration Indexing
Postal Optimization
Speak with a marketing expert today!
Don’t run your next direct mail campaign without learning more about what Spectrum can do for you.
Our goal is delivering superior and measurable marketing RESULTS.